Democratic Sentinel, Volume 21, Number 18, Rensselaer, Jasper County, 30 April 1897 — THE INDIANAPOLIS NEWS [ARTICLE]

THE INDIANAPOLIS NEWS

We are pleased to note that Jno. Kimble has opened a general mercliandizin store in 13hckf< rd The peop'e in that locality w'll find J thu the right man in the right idace, and siionldgive him a gen nrous support

k Short Rttory of ladUirt Greatest Newspaper. Whatever excels interest*. The Wriest mountain, the longest river, the largest city. Yet keener interest attaches to the greatest achievements of m e :i—in oratory, statesmanship or war. The sharpest contest these days is betv en newspapers, demanding the greatest diversity of gifts, of knowledge aad sagacity. In other fiefet* the decision is •doubtful, but in journalism the popular verdict is practically registered each day in the subscription list—a sort of Australian Ballet System. This test shows The Indianapolis News to have more bona fide readers than any other four Indiana Dailies combined. This makes good the above title head. The whole State may indulge pride in another point scored by The News: it is conceded to have more circulation proportioned to population than any other American Daily. Whet'her this signifies greater enterprise in The News or a more intelligent reading people, or both is a question. N* phenomenon exists without its adequate cause. The News itself gives two main reasons a* follows:

(1) When The News began, twentyeight years ago, every ether paper hart its political alliance, slavishly espousing ore party with its principle* and candidates against all others, looking to that party in turn for support and patronage; the highest ambition was the organship of its party in State, district, county or neighborhood. The New* belteved that such relationship not only blazed the editorial mind, but unconsciously, If not oone.dcHwly, tinted and oolored the news oduimne, leadS-nsr to the magnifying of to help, end mlnflmizing cr whawt hurt the party. The Nows, therefore, swung loose from all enuajislemenitii and blazed a new way absolute indt-pendence, not neuv tro.iity, which means the opposite; criticised men or measures of either party; always took sides, with a choice wen between evils; dlstlngulehed between the freedom and slavery of independence; not hesitating to ally itself with either party in turn to bring in reforms or break down abnst s. While this course meant no political patronage and usually the anger of both parties at the same tima, it,found marvelous reaponse In the -rmWersal American Instinct of independent thought. It compelled reaped and opened the door for readers in the ranks of afl parties. Thie meant preponderance of circulation, which, in turn, means preponderance of advertising. (JD> The News was the first 2-cent paper in the West, all others 5 cents. Against universal prophecy that It could not live at auch a price. It is now 2". per cent, larger, taking the six week day issues together, than any other Indiana dally, and soils at 10 cents a week delivered anywhere by carrier or moll, postpaid, against It oenta a week, which is charged for the next best Indiana dally. No other, pApor in the State, at whatever price, now pretends to furnish equal quantity and scope of intelligence—a volume of telegraphic nows and correspondence from all quarters of the globe: a harvest of State happenings; market quotations for the farmer and businees man, averaging from seventeen to twenty-four houre ahead of all morning payors; abstracts of Supreme Court decisions for the legal profession; something for everybody—in amount to stagger credulity. It is estimated that not less than 150,000 people read The New* every day. It maintains (or the people cheap rate “Wanted" columns for advertising, by which million* of property changes hands annually without the owners ever seeing each other. Almost ail hare something to sell, buy, trade, or rent: a horse, cow, wagon, farm, mill or store, etc., etc. Express it in as few words as possible, then count every word and send as many cents a* there are words to The News and tee the result. Or if preferred write wit whet you want and they wiß phrase the advertisement for you and return with the price. Address THE INDIANAPOLIS NEWS, Ifc<W«n»polk. Ind.