Democratic Sentinel, Volume 21, Number 16, Rensselaer, Jasper County, 16 April 1897 — Page 4 Advertisements Column 3 [ADVERTISEMENT]

THE INDIANAPOLIS NEWS k Short History of Is4iftM*s Greatest NewM*P*r. Whatever excels interests. The loftiest mountain, the longest river, the largest city. Yet keener interest attaches to the greatest achievements of men—in oratory, statesmanship or war. The sharpest contest these days is between newspapers, demanding the greatest diversity of gifts, of knowledge and sagacity. In other fields the decision is doubtful, but in journalism the popular verdict is practically registered each day in the subscription list—a sort of Australian Ballot System. This test shows The Indianapolis News to have more bona fide readers than any other four Indiana Dailies combined. This makes good tbe above title head. The whole State may indulge pride in another point scored by The News: it is conceded to have more circulation proportioned to population than any other American Daily. Whether this signifies greater enterprise in The News or a more intelligent reading people, or both is a question. No phenomenon exists without its adequate cause. The News itself gives two main reasons as follows: (1) When The News began, twentyeight years ago, every other paper had I its political alliance, slavishly espousing one party with Us p: ■.iip'.es and candidates again u t alt oil i-. looking to that party in t'.irn for ■ v,ri and patronon-: I hi- high eat amiut m was the org..at'kin of :> ty !tp, ill.itrlof. -o uty or m :■ hb-.i hood. Tht N-.-vvb bei-ev.d that n GUor-ship rot only b ared the edilcr ul -mind, buit unconsciously, If not consAciuoly tinted and colored the news columns, leading to the magnifying of what tended to help, and minimizing or suppressing what hurt the party. The News, therefore, swung loose from all entanglements and blazed a new way absolute independence, not neutrality, which means the opporHe; criticised men or measures of either party; always took sides, with a choice even between evils; distinguished between the freedom and slavery of independence; not hesitating to ally itself with either party in turn to bring in reforms or break down abuses. While this course meant no political patronage and usually the anger of both parties at the same time, it found marvelous response in the universal American instinct of independent thought. It compelled respect and opened the door for readers In the ranks of all parties. This meant preponderance of circulation, which, in turn, means preponderance of advertising. (2) The News was the first 2-cent paoer in the West, all others 5 cents. Against universal prophecy that it could not live at sucli a price, It is now 23 per cent, larger, taking the six week day issues together, than any other Indiana daily, and sells at 10 cents a week delivered anywhere by carrier or mail, postpaid, against 15 rents a week, which is charged for the next best Indiana daily. No other paper in the State, at whatever price, now pretends to furnish equal quantity and scope of intelligence—a volume of telegraphic news and correspondence from all quarters of the globe; a harvest of State happenings; market quotations for the farmer and business man, averaging from seventeen to twenty-four hours ahead of all morning papers: abstracts of Supreme Court decisions for the legal profession; something for everybody—in amount to stagger credulity. It is estimated that not less than 150,000 people read The News every day. It maintains for the people cheap rate “Wanted" columns for advertising, b> which millions of property changes hands annually without the owners ever seeing each other. Almost all have something to sell, buy, trade, or rent: a horse, cow, wagon, farm, mill or store, etc., etc. Express it in as few words as possible, then count every word and send as many cents as there are words to The News and see the result. Or if preferred write out what you want and they will phrase the advertisement for you and return with the price. Address THE INDIANAPOLIS NEWS, Indianapolis. Ind. WANTED— FAITHFUL MEN OR women to travel fer responsible establishedhouses in Indiana. Salary SThtl and expenses. Position permanent. Reference. Enclose self -addresseddamped envelope. The National. Star Insurance Ibdg.. Chiongo.