Democratic Sentinel, Volume 20, Number 2, Rensselaer, Jasper County, 17 January 1896 — Page 3 Advertisements Column 1 [ADVERTISEMENT]

Swiss Advertising.

The practical Swiss have hit upon an original method of advertising which it Is sincerely to be hoped will not become universal. Visitors staying at the lake of Geneva this summer have been astonished to behold the surface of the water ornamented with the name of a certain paper sparkling in golden beams upon the waves. How this miracle was contrived was at first a mystery, but the explanation is very simple. Large black lacquered placards, with raised gilt letters coated with some varnish which resists wet, are sunk and fastened securely to the ground, and, of course, the rays of the sun striking up on them brings the reflection to th* surface. Some of the finest views in Switzerland are already sufficiently disfigured by advertisements—the majority, be It said with sorrow, generally setting forth the superlative excellence of some article of English ture; but the tastelessness of this latest Idea would surely be difficult to surpass. and happily It cannot be placed to our discredit.—The Lady’s Pictorial.