Democratic Sentinel, Volume 19, Number 30, Rensselaer, Jasper County, 2 August 1895 — Electrical Window Signs. [ARTICLE]

Electrical Window Signs.

The manufacturer of electrical window signs is doing an active business. He has established the fact that if an object in a store window can be kept in motion long enough some one will be sure to stop to look at it. An uptown window sign electrician adopts his own apparatus for pushing his business. In his window he has a central disk, from which three arms radiate. At the end of each arm is a signboard containing a legend commending the advantages of window sign advertising; for instance, one board sets forth: “ If your sign moves and attracts attention your goods will.” These boards are so hung as to maintain a perpendicular position as they revolve with their face always to the street. The motive power comes from a cell battery seen in the window. Another novel device which never fails to attract a ciowd isthe idea of a venderof electric pianos. Over the sidewalk is fixed a large circular case containing a number of white, flexible, sinuous arms, moving from a common center. These are connected with the keyboard and follow the motion of the keys on a piano inside the store. When a lively tune is being played the bewildering gyrations of the tumbling bars in the case seetfiC- to have a constant fascination for the passersby.