Democratic Sentinel, Volume 19, Number 23, Rensselaer, Jasper County, 14 June 1895 — An Effective Ad. [ARTICLE]

An Effective Ad.

Strfqngth, beauty, originality and truth are the necessary component parts of an effective advertisement, one that will hold the reader and convince. Without these qualities the advertisement does not fulfill its possibilities. Unattractively arranged advertising, either letterpress or newspaper, cannot bring returns, any more than poor oratorical delivery can carry conviction to a popular audience. The ideas and argument In both cases may be of the best, but the effect is blighted and destroying by halting, monotonous delivery, as illustrated by either poor speaking or printing. The mental waste basket in one case, the commercial in the other, are the tombs of such efforts,—Engraver and Printer.