Democratic Sentinel, Volume 18, Number 22, Rensselaer, Jasper County, 15 June 1894 — Bonners, Reasons. [ARTICLE]

Bonners, Reasons.

Robert Bonner went to the New York Herald one day, and asked the business manager, Mr. Elliott, if he could have a page of the Herald for next morning. Mr. Elliott said: “Certainly—two if you like." “Then I’ll take four,” said Mr. Bonner. “All right. You can have four.” “Then I’ll take eight,” was the prompt response of Mr. Bonner. After consultation with Mr. Hudson, the editor, it was arranged that Mr. Bonner was to have eight pages, but no more, as to give him more space would tax the resources of the com-posing-room. “Oh, you won’t have much to set up,” said Mr. Bonner; “I want only this six-line advertisement in small type, set in the center of each column.” It was so printed next day. It was the announcement of a new serial blood-and-thunder story by Sylvanus Cobb, Jr. The morning the advertisement appeared, Mr. Bonner’s minister rushed to his office to remonstrate with him on the extravagance and absurdity of paying forty-eight times for the insertion of the same insignificant an nouncement “Now, why did you do it?” the minister asked. “I had two reasons,” Mr. Bonner replied; “I was, not going to be bluffed by Joe Elliott, and I wanted to find out if you read the Herald. I see you do.”