Democratic Sentinel, Volume 16, Number 42, Rensselaer, Jasper County, 4 November 1892 — One Thing that Pays. [ARTICLE]

One Thing that Pays.

Every live merchant and manufacturer knows, or should know, that It is impossible to carry on a successful business without advertising. The very fact that It Is estimated that $300,000,000 will bo spent this your in advertising, abundantly proves It. This may appear fabulous, bfft the probabilities are that it will even exooed these figures. Some of this money will be doubtless thrown away through injudicious advertising, and the man who, for laok of knowledge in the art of advertising, does not receive what he considers an adequate return for the money he has invested, will exclaim: “Advertising does not pay.” But advertising does pay when it is done honestly and intelligently. To advertise honestly the merchant must announce just what ho has for sale, and see that his customers get just what he advertises. To advertise intelligently the dealer must be sure that his advertisement is original, striking and well displayed, and also see that the best mediums are seleoted to reach that class of trado he is striving to secure.— King's Jester.