Democratic Sentinel, Volume 15, Number 45, Rensselaer, Jasper County, 27 November 1891 — THE TIME TO STOP. [ARTICLE]

THE TIME TO STOP.

A trad once requested ten of its largest advertisers to give their opini n as to the best time to stop advertising, writes Thomae Smith, London, and the following replies resulted; “When population ceases to multiply, the generations that crowd on after you, and never heard of you, s.op comiug on.” “When you c.ave convinced everybody whose life will touch yours that you have better goods and lower prices than they can ever get anywhere else.” “When you perceive it to be the rule that mer who never advertise are outstripping their neighbors in the same line of business.” “When men stop making fortunes right in your very sight, solely through the discreet use of this mighty agent.” “When you can forget the words of the shrewdest and most successful business men concern ; ing the main cause of their pros parity.” When every man has become so thoroughly a creature of habit that he will certainly buv this yeai where he bought last year.” “When younger and fresher houses in your line cease starting up and using the newspapers in telling the people how much better they can do for them th n you can.” “When you would rather have your own way and fail, than take advice and win.” “When nobody thinks it ‘pays to advertise.” “Judicious and persistent advertising is the kevstOne of success; therefore, don’t stop, or others will get ahead of you.”