Democratic Sentinel, Volume 13, Number 11, Rensselaer, Jasper County, 5 April 1889 — Shrewd advertisers. [ARTICLE]

Shrewd advertisers.

Readers of the newspapers of the dav cannot fail to be impressed with the fact that the modern advertiser is progressive. He is compelled to be. else competitors, more active in the invention of new advertising devices, will outstrip him in public favor. The value of printers’ ink judiciously and scientifically employed cannot be overestimated; it is the medium whereby a meritorious discovery is raised from local fame to a position in the public esteem. Hence the columns of the newspapers are daily used by hosts of advertisers, and in the competition which is indulged in to attain the desired end, the reader is oftentimes amused. The greatest of American advertisers, and it may as well be said in the world, is H. H. Warner, of Rochester, N. Y., whose name has been made everywhere familiar in connection with “Warner’s Safe Cure, widely advertised because of its merit in the prevention and cure of kidney diseases. By printers’ ink this great discovery has achieved world-wide popularity, and thousands feel grateful for the knowledge thus acquired of this greatest of modern remedies. Furthermore, the public has been taught that disorders of the lungs, brain, heart, and liver which have hitherto been regarded and treated by the profession as distinctive diseases are not so in fact, but are the attending symptoms of disease of the kidneys; therefore, the consumptive, the apoplectic, the paralytic, and the sufferer from nervous disorders can be restored to health by Warner’s Safe Cure, which will remove the true cause of those disorders by restoring the kidneys to healthy action.' The advertising methods employed by this greatest of advertisers are invariably instructive, and, although the reader may sometimes be “caught” in reading an advertisement. which was not at first supposed to be such, there is nevertheless no time lost, since useful information is invariably gained concerning life's great problem. King Alexander 1., the boy sovereign of Servia, is less of a child than his 13 years bespeak. He already speaks French, German, and Russian, and shows great capacity for study.