Democratic Sentinel, Volume 13, Number 1, Rensselaer, Jasper County, 25 January 1889 — Page 5 Advertisements Column 5 [ADVERTISEMENT]

Wlm Ovrtooa Pref-aatou of a N«w Yorfc*. A pleasant, gray-bearded gentleman •at in a Sixth avenue elevated train, talking to a younger man. A reference to the occupation of the older man made him say: "Mine is an unusual business. i>ee re." He pulled out a card. . f his name had been Henry Jackson, the card would have read: : HXNBY JACKSOX, I : DEALKB IN NAMM. : “Won’t you explains said the younger man. “I buy and sell the addressee of people in all parts of the United States and Canada. There are hundreds of business men who reach their customers by circulars as well as by advertising m the newspapers. Thus a book publisher gets out a new book which he wants to sell through agents. He is anxious to learn the names and addresses of all the men and women in th** United States who sell subscription Looks. He also wants the names of those who sell other goods in the same wax, because they are very likely to drop the other article for the sake of the new book. Then he wants the addresses of the people who have never acted as agents, but who want to try it to see what they can do. He advertises for a ;ents in a variety of papers, and at a pn*ttv heavy expense. Tt costs him several cents for every letter of inquiry about his hook that lie receives. Tc* that letter .of inquiry he sends his elaborate viroiilars. J come to the relief of the publisher by selling him a very large number of agents' addresses ui a small part of the cost of getting them by advertising.” “How do you get them?" “You see every publisher has a listo? agents whom he has employed at o io time and another. Nearly every one will sell me a copy of his list for a con sideration. The combined copies niukg a formidable pile of manuscript. Then there are the novelty men who accumulata large lists of names of agents. Agents from one line of special names Invalids from another." “Not necessarily. Every community has a lot of people who are always buy ing medicine. They are the most va iable lot an advertiser can reach. Tue consumption remedy circular gives them a hacking cough and a heotio flush. The blood purifier circular flushes them with eczema. So it goes thro igh the list of chronic and acute Ills that flesh is heir to. They will buy •nything from beer and bark to a steam atomizer to doctor a sprained foot. All these people at one time or another write to some advertising doctor or vender of the elixir of life. I buy the names from the advertiser, classify then* B< <-ording to the number of 1 lines the names have been used by med cr-.l men. and the last diseases that afflicted the writers, and soil them over uud over again. Sometjnes I sell the ovigimil letter, outright. The careful advei U<r er sometimes varies the character of tha circulars sent according to the charac-teris-ii s of the letter writer, even writing n p<onal letter in some cases.” “Wliat other classes have you?” “Two general classes. One for the sharpers and one for the general advertiser. The latter class is cosmo politan, It includes all others, really, but it is made up mostly of farmers.

“What prices do these names bring?” “I have got as high as $25 a thousand fen names lor sharpers* use. Good lists of habitual invalids are worth all the Why from $lO to S2O a thousand. Agents eso easily obtained that $lO is a big jrico; from $3 to $5 is ordinary. Gen-jral-use lists, copied from the letters, bring from $3 to $5 where they have not Deen mailed to more than twice. When mailed to oftener than that, and where a year or two old, they get down to a dollar a thousand.” “ Are many in this business of yours?’ “Not continuously. They drop in, make a good thing, and straightway begin mailing circulars on their own account. The number of actual ad* dresses handled by me in one year has never exceeded, 1,000,000, but it hae . crowded that figure closely."—New York Sun.

dbaHsmasnlp Piso’s Cure for Con- $ suniption is also the beat |gs Cough Medicine. s * If you have a Cough |g| without disease of the EH ra Lungs, a few doses are all Bgj you need. But if you neglect this easy means of E 9 safety, the slight Cough KI may become a serious matter, and several bot?r. ties will be required. I Piso’s Rimed? fob Catab®3 pT gives immediate relief Catarri'W virus is soon expelled from the HS tern, and the mseased action of the I mucous membrane is replaced by Rff healthy secretions. The dose is small. One package ■ contains a sufficient quantity for a Ml king treatment. ? ; IbSKv Kj?* A Cold in the Head relieved by ’’nJ an application of Piso’s remedy for f ’ IffiH Catarrh. The comfort to be got L.-ij ■R> from it In this way is worth many 1 Hu EM tw.es its cost. atf ; Easy and pleasant to UM. fc’ Price, 50 cents. Sold ny druggists or sent by mail. g® HT. Hazeltine, Warren, Pa, PH