Democratic Sentinel, Volume 12, Number 2, Rensselaer, Jasper County, 3 February 1888 — Has Been Around the World. [ARTICLE]

Has Been Around the World.

Imagine the surprise of an American who, wandering fifteen hundred miles into the interior of Africa to Zululand and the home of the white race of “She,” who must be obeyed, and the white queens of Haggard, should by chance gaze at some big rock oh whose side was painted in big black letters, the familiar epigram, “Rough on Rats.” His thoughts would be given another violent shift homeward, when upon entering a city nearly two thousand miles inland as large as New Haven, a newsboy offered him a daily paper for 12 cents, twice as large as the largest New York daily, on whose title page the same “Rough on Rats" stared him in the face. The people of Africa, India and Australia seem to be troubled more with rats and rabbits than anything for which there are American specifics. This has been discovered by the ever progressive Yankee, and “Rough on Rats” is more extensively advertised in these countries than anything else. The power of euphonious alliteration seems to be as great among the Turks, Calcuttians and Australians as here. Rough on Rats in a display head line of a vernacular Indian paper is tremendously impressive. The proprietor of “Rough on Rats” has spent $2,000 to secure a copyright of the name in these countries, and is shipping immense quantities of the great “Rough on’s” to those countries and England. Americans should be proud of “Rough on Rats.” It accompanies and makes him feel at home in every land.— New Haven Register.