Democratic Sentinel, Volume 7, Number 44, Rensselaer, Jasper County, 30 November 1883 — Page 4 Advertisements Column 2 [ADVERTISEMENT]

“THELITERARY REVOLUTION.” Alden’s “Literary Revolution,” which lias accomplished such wonders in the reduction of the cost of the world's choicest literature, while presenting it cellcnf, oft* n elegant, lorio, has been a great mystery to many. If there is any secret about it, Mr, Aklen evidently means It shall be an open one. A recent publication summarizes witn characteristic pith ‘The Old Way’ and ‘The New Way.’ THE OLD WAT: Charge all the customer will and competition permit. Big discounts to dealers and agents (when competition compels)—let the private buyer take care of himself. 1 1,000 books, profit, $1 each— $1,006. Publish the bookß thai will sell. Take caie f “Number One.” THE NIW way : Giye the best book possible for the least meney possible. Well to buyers direct, giving their all possib.e discounts. 1,00>>,000 books, profit one cent each — $10,»M). ' Publish the books that Jdesarve te sell —merit win* in the end. To make f 1 and a friend is better than $& profit. ‘Push things.’ —U. S. Grant: The consequence seems to be that the new way wins the largest rc f ail book radc in the world, whicn is still growing beyond any precedent,»aud In spite of opposition and difficulty almost with" out example. Mr. Alden has just issued a hew price list with large reductions, which with descriptive catalogue, is sent tree to any applicant. Books are sent by mail or express, ‘to be paid for after arrival and examination, 1 on reasonable evidence of good faith. Address, John B. Aldew. Publisher, 18 Yesey Bt,, New York, P. 0. Box IM7.