Democratic Sentinel, Volume 7, Number 43, Rensselaer, Jasper County, 23 November 1883 — “THE LTERARY REVOLUTION.” [ARTICLE]

“THE LTERARY REVOLUTION.”

Alden’s “Literary Revolution,” which has accomplished such wonders in the reduction of the cost of the world’s choicest Titeratu re, while presenting it ceilen t. oft* n elegant, form, has been a great mystery to many. If there is any secret about it, Mr. Alden evidently pieans U shall he an open one. A recent publication summarizes witn characteristic pifli 'The Old Way’ and 'The New Way.’ THE OLD WAY: Charge all the customer will -tand and competition permit. Big discounts to dealers and agents (when competition compels)—let the private buyer take care of himself. 1,000 books, profit, $1 each— sl,< 00. Publish the books that will sell. Take cam f '‘Number One.” THE NEW WAV: Giye the best book possible for the least money possible. to buyers direct, giving then 0 - ill possih.e discounts. 1,00 ’,OOO boobs, profit one cent each—*lo o. <) Publish the books Mint - deserve to sell merit wins in the end. •To make -td and a friend is better than $5 profit. ‘Push things.’ —IT. S. Grant. The consequence seems to be that the tew way wins the largest retail book jade in the world, which is still grmvn g bey.ond any precedent, tied In • rore of opposition and difficulty abnt'-si With'' .....1,, m,v,. . ; . i ■ * out, i -V.o j > . •' ■• A 1 • - j f • ■-* -1 a ne>v price list with large reductions, which with descriptive catalogue, is sent nee, tit any applicant. Boobs arc sent by mail or express, ‘to he paid for after arrival and examination,’ on reasonable evidence of good faith . Address, John B. Alden. Publisher, IR Vesey St,, New York, P. 0. Box 1327.