Democratic Sentinel, Volume 5, Number 26, Rensselaer, Jasper County, 5 August 1881 — ADVERTISING [ARTICLE]

ADVERTISING

Three murders in Indianapolis inridoof a week. Ex-President Tilden enjoys an income of $1,000.a day. * — Whittaker’s ears can not receive governmental attention until the President gets well. Oxford Tribune: Moses Fowler will lose about ono third of his 1600 acre field of pats by the army worm. The I. & C. Air Line advertises for B >0 men to work on the line between Delphi and Indianapolis. The centennial anniversary of the birth of Daniel Webster will JJoceur on the 18th or January next, and the people of New Hampshire contemplate a grand celebration. $334,000,000 in United States bonds is the amount at last accounts held by the National Punks, upon which taey draw interest ant pay no taxes, and yet they are not satisfied.

It has cost old Christiancy. on acc unit of his divorce suit, in the way of alimony and foes, $24,000, and much more will have to be forthcoming before a final settlement is reach ed. —«•>— The coudiiion of tiie President is daily improving, and his recovery confidently oxpected. The “halfbreeds” are not so positive and bold now in their declarations that the “stalwarts” directed the bullet Of Guiteau.

Kentland 'News: Miss Alice Hop kins and Noble J. York, of Renssel ner, spent Saturday and Sunday last, with friends in this place. They returned homo Sunday evening accompanied by Miss Rhoads who had been here for several weeks. 1 -- It is said That Warner Miller, one of the recently elected Senators from New York, deserted fram the army—that he reported to his wire instead <>f military headquarters. But then iic veins the radical ticket and bubbles over with loyal gush. Kentland News: The Continental Railway Co. .have tiled a mortgage in favor of the Farmers’ Trust Co., of Now York Ci|ty.on their road bed and franchises ini this county in the Recorder's office. It required sixteen pages to make a record of this mort-

The Idea that because Democrats sympathize with the President of the United States, the assassins victim that to ho consistent they should sympathize witlj Mr. Garfield, the radical politician, isi a little the thinnest ab surdity yet heard of. Some radical papers are, however, suggesting that notion in good faith. Valparaiso Vidette, July 28: The commissioners, auditor and sheriff of Jasper comity paid a visit yesterday to our jail for the purpose of examining the new ceil arrangement, and they returned unanimously in favor* we are informed, of adopting for a new jail there the same kind. If the wisdom of our present board of commissioners i r s not manifest to all the people; their acts thus far have been generally approved, and this determinate'!) of the gentlemen from Jasper would seem specially to vindicate their judgment relative to late improvements in the county jail.

Benfingtojn News: The Bemlugton Fair Association preseut this year a large amount of cash premiums and an attractive programme for the various departments. This Association has one of the finest grounds in the •State, ample shade, plenty of good water and abundant accommodations for stock of all kinds. The managers are thorough going business men, courteous and just in their treatment to all, and will avoid partiality. The premiums, will be paid as adver used, and our farmers and citizens generally ought' to use endeavors to make the coming fair a success in every respect.

E. A, Burkhardt, a prominent apd leading business man of Cincinnati, in a recent address before the Commercial Club of that city spoke upon the subject of advertising as follows: in my own business career, advertising, advertising largely and unceasingly, has oeen an important factor. It was not my plan to advertise fiarningly for a brief period in the trade season and thefi stop. My business has been kept sceadiiy before the public to a considerable extent the year round. I believe it is better to occupy one square every day for a year than to cover a page with letters three inches lung for a week and then discontinue it altogether. In this respect I might also parody the old saying that “a little learning is a dangerous thing,” and remark the same thing of advertising. A little of it is certainly an expensive thing. Eight ly managed, and wide advertising is the most economical meth od a merchant can adopt to win ctis tomers. But advertise constantly or do not spend a dollar. Now, as to general results achieved (and I am not going to give you any of my business secrets) I have cast my rtiiud s eye hurriedly over my experience in Cincinnati, and I am fully convinced j that in fifteen year ’, with the adver- j aieing I have done, I have pushed my business to a standing that would have taken thirty years to reach without advertising. In truth, it is doubtful if I could have at all attained the results I have without the aid of

newspapers. First aud best of all, as a means for a merchant to make himself known are the leading newspapers If I were asked to name the merchant’s best friend I should answer the newspaper. A hand-bill or circular may reach a thousand persons, nine tenths of whom throw it away without reading, but a we 1worded adyertis'ement, printed in a leading paper, will reach thousands of persons, and in a way to commend itself to their attention.