Democratic Sentinel, Volume 3, Number 37, Rensselaer, Jasper County, 24 October 1879 — The Philosophy of Newspaper Advertising- [ARTICLE]

The Philosophy of Newspaper Advertising-

[Troy Times.] We recommend the following article to the consideration of business men: I One method of advertising i the I hand-bill system, by which the hotels ime daily inundated. During the bu- ; siuess season one boy after another will go the rounds, and in this way an j attempt is made to obtain trade. Of . these, however, the greater part is i wa-sted since the waiter genera ly | picks them up and throws them into ; the street, and the next day a fresh inundation takes place. Experience has clearly demonstrated that the most efficient method of advertising i is found in the judicious use o' the i newspjper columns. The ground ; upon which newspaper advertising is I based is human confidence, since we can not avoid believing that whi, h we constantly read. This confidence is .sometimes abused, but still it is evi lent rhat a good advertisement will, if sufficiently repeated, carry popular opinion. Men who advertise with ti e greatest persistency eventually reach success. There is a military pi inciple involved in this method, sim-e the ai ti i cle advertised should be presented to the public by rep< ated assaults. The i correct view, which experience brings to each man, is that advertisingsho’d be included in the general e tiinate of expense, as regularly as store rent, ch-rk hire and insurance. It is often sai I that a good stand at a high rent ■ is better than a poor one rent free. ' We 1, advei tisiue brings a man befor ■ i the public Ju a way that makes any ‘Stand ’ good. The best stand you i can have is to be in the newspapers.

The New York Sun thinks tht*Ohio soldiers who east their ballots against those crippled heroes of the war fur the Union, General Ewing and General Rice, will have plenty of time now for reflection. The sheriff of Blair county, N. J, levied upon a graveyard, and has adi ti o d it for side.

LaPorte Argus: Horace E. James has retired from the Rensselaer Union. Before making his obeisence to an ii - terested public, we regret that he did not, evolve from his inner consefbus* ness a public account of all the particulars relating to that libel suit that Gen. Packard brought against him. The world would be wiser and better to understand the peculiar workings of the inside machinery of rhe Bepuolican party management of the old 10th District. Mr James was a good writer, albeit a little slippery in his political teaching, and we wish him happiness and prosperity in his new duties of editing the Rensselaer post office. A Hartford, (Conn.) correspondent says that Seymour N. Case, who recently died worth SIOO,OOO, when people hadn’t credited him with SIO,OOO, “commenced in the law office of the late Isiac Toucy as an office boy, who understo< d that he was to have legal instruction to repay his services. After a few years study (te set up for himself, whenjthe cold- blooded Toucey presented him a bill of SIOO for instruction. Mr. Case paid the bill, and then served a quid pro quo in the shape of a bill of S4OO for his services, in which was specified the date of every fire built, every time the office was swept out, etc. Mr. Toucey paid the bili and the two parted. It is but truth to say that, while each man died rich in wealth, neither was rich in friends.

Science, skill, invention, the application of knowledge to the practical affairs of life, are constantly gaining new triumphs, all of which contribute to the happiness and prosperity of the human family. Chemistry lays hold upon things cast aside as worthless, and demonstrates to the world that they possess great value. Such is the fact taught by chemistry, by extracting from coal-tar the brilliantanaliue colors, which has made the waste product of gas works an article of great value Among other discoveries is one which takes the slag of blast furnaces, hitherto regarded as something worse than valueless, since i‘s accumulation in some places becomes a nuisance, and transforms it into a good material for building bricKS. “These bricks,” says a contemporary, “can be made in an ordinaly brick machine by pressure, require no burning, and are said to be incomparably tough and serviceable. Other proportions of the pulverized slag and cement make an artificial stone of great fineness and strength, and capable of being molded into the most d .icate forms. A sti 1 more remark able conversion of the slag is that by which it yields what is called “silicate cotton,” strongly, resembling cotton wool. 'This beautiful substance is obtained oy the simple means of turning a jet of steam on the molten slag. The steam tears up the surface and carries off its fragments, in the form of a tine wooly fibre,into an air chum her, where it is deposited and subse quetnly collected. This sing ilar substance is found to be exqclL nt for packing into mattresses for the protection of steam boilers, preventing the radiation of heat. The vitn ous character of the slag renders it suitable for glass manufacture. It is extraordinarily tough, and in that particular well titled for the production of bottles and other kinds of glassware which are exposed to constant hard usage. In the art of toughening glass some remarkable discoveries nave been made within a few years. Glass is now for some purposes a substitute for iron. It. has been successfully applied in England as sleepers i.i < hairs on railways, and there are hopes that it may yet prove strong enough for rails. If more brittle than iron, it is thought to be more durable. It is far cheaper than that metal. Sanguine inventors predict tuat mechanics tools and many other articles now made exclusively of steel will yet be manufactured from plass, and not be inferior to the present ones while far less expensive. For these higher uses of glass the blast furnace slag is said to be peculiarly adapted, requiring less of the toughening precess than it is necessary to give to common glass in order to produce the same results hitherto.” Such discov eries are necessarily of incalculable value to the world. They create .new industries and add to the wealth of a country, as well as to the happiness oi the people. In Great Britain the slag, hitherto regarded as valueless, accumulates to the extent of about 8,000,000 tonwyear, for which there has been no use except in a few instances, and then only to a limited extent, to fill in tide water or swamp land, or in repairing roads. All of this is now changed, and science and skili are to uecredited with the benefits that will accrue to society.

Wanted a man to whack a sixteen bull team. —Oregon advertisement. Admiral Dot wants to marry. Judging from his name, his wife will be the girl of the period. What is the difference between a wether a.d an imperial? One is ahe goat and the other a goatee. “I have a love letter,* said the servant giil to her mistress. “Will ye rade it to me? And here is some cotton wud ve siufl in yer ears whoileye rade it?” Some “horrid brute” has discovered that the differeube berween a woman and an umbrella is that there are times when you can shut up an umbrella.—Syracuse Herald. A certain little Pharisee who was praying for his big broiber had a good deal of human nature in him. even if he was only six years old. Heprayed; O Lord bless brother Bill, and make him as good a boy as I am.” A colored political preacher once told his hearers that “publicans” were frequently mentioned in the New Testament. “But de hull Bible,” he added. “from one lid to tother, don’t say Dimicrat wunst.” Notice to the Public —By order of the Board of Directors of the Jasper County Agricultural Society, notice is hereby given that the Secreta-y will be at his office, in the t >wn of Rensselaer, Jasper county, Indiana, until Wednesday, the 10th day of December, 1879, to issue orders upon the Treasurer of said Society, to those who are entitled to re eive the same, for th * payment of premiums awarded to articles and live stock exhibited at the Fair of said Society for- the year 1879. Premiums not called for on or before said 10th day of December, 1879, will be considered donated to said Society, and ho orders will be issued for the same after the date herein above named. HORACE E. JAMES, Set’y Jasper Co. Ag. So defy. Rensselaer, Ind.; Oct. 20, IB7J.