Democratic Sentinel, Volume 3, Number 27, Rensselaer, Jasper County, 15 August 1879 — HOW ADVERTISING WINS. [ARTICLE]

HOW ADVERTISING WINS.

The followiug from an exchange contains much truth and reveals the real secret of advertising. The average reader will readily recognize his own experience': The first time a man looks at an advertisement he does not see it. The second time he does not notice it. The third time he is dimly concious of it. The fourth time, he faintly remembers having seen something of the kind before. The fifth time, he half reads it. The sixth time he turns up his nose at it. The seventh time he reads it all through and says “pshaw.” The eight time he ejaculates, “Here’s that confounded old thing again.” The ninth time, lie wonders “iftliereisany thing in it.” The tenth time he thinks it might be somebody else r s case'. The elevnth time he thinks he will ask his neighbor if he has tried it, or knows any. thing about it. The twelth time he wonders how the ad vertiser can make it pay. The thirteenth time he begins to think it must be a good thing. The fourteenth time, he happens to think it is just what he wanted. , The fifteenth time, he resolves to try it as soon as he can afford it. The sixteenth time, lie examines the address carefully, and makes a memorandum of it. The seventeenth time, ho feels tantalized to think he can hardly afford it. The eighteenth time, he is painfully re. minded he much needs that particularly excellent article. The nineteenth time, lie counts his money to see how much he would have left if he bought it; and The twentieth time he frantically rushes out in a lit of desperation, and buys it.

If the Republicans carry Maine they will have to obtain 12,000 more votes than fell to their lot at the last election. This they are not likely to do. jil. weu-iuiormea -ueuiocrat of iviame writes a private letter to a friend in Washington, and says: “The opposition to the Republican party is stronger than it was last year when the Greenbaekers made such a raid on the Republican ranks. The writer claims that the vote for Davis, the Republican nominee for governor, will be smaller than that given to Conner last year. The Green oackers and Democrats are united on the legislative tickets and in most instances on the county officers, and they confidently hope to secure a majority in ooth branches of the Legislature. The Fusionists ex pect to get complete control of the State government. The sathe view of the subject is taken of Maine affairs by the best posted New England napers, and the indications are in all regards favorable for a complete overthrow of the Republican conspirators of Maine.