Democratic Sentinel, Volume 2, Number 25, Rensselaer, Jasper County, 2 August 1878 — Page 4 Advertisements Column 2 [ADVERTISEMENT]

Geo.P.Rowell&Co 10 Spruce St. New York.

THE OBJECT OF OUR ESTABLISHMENT Our Newspaper Advertising Bureau, No. lOSpruoe St,, New York, is an establishment intended to facilitate the convenient and systematic placing of advertisements in newspapers. It is conducted upon the principles which we conceive to be the right ones tor securing the best results to the advertiser. We undertake to represent American newspapers,not only the newspapers of the city of New Y ork and of all other American cities—Religions, Agricultural and other class newspapers—bnt also the small country journals. We receive regularly and keep on file the daily and weekly newspapers of every description throughont the land.

CONFINED STRICTLY TO NEWSPAPER ADVERTISING AND TO AMERICAN NEWSPAPERS. We confine oar transactions to newspapers, and do not accept or undertake the management ot other classes of advertising, suoh as books, sign-boards, posters or job printing. By adhering to one branch of advertising ws make ourselves masters of it. We also restrict oar dealings to newspaperspnblished within the geographical limits of the United States and Dominion of Canada.

THE N ATURE OF THE SERVICE WHICH IT IS OUR BUSINESS TO RENDER TO THE ADVERTISER. We undertake to maintain an established credit with every newspaper, and to have at hand a schedule of charges for advertising space in its columns; to be abli to quote the rates to an advertiser who wishes one or Beveral, and to procure the prompt insertion of the advertisement without any extra charge for tho servi je rendered ; which service consists of quoting the price, printing or writing as many duplicates of the advertisement as may be required ; forwarding the copy foi insertion at our own expense for postage or messenger service ; examining the papers to see that the advertise-

ment appears, when, and in the manner that it ought to; checking each subsequent issue of the advertisement, in each paper, in a book kept for that purpose, at all times subject to the inspection of the advertiser,and marking plainly in each paper the advertisement as it appears, bo that when the advertiser comes (or sends) for the purpose of having the fileß examined, the eye may light promptly upon his announcement, without the labor of searching a whole paper or page. If errors or omissions occur, it is our duty to notify publishers, at our own expense for labor, postage or messenger, and to see to it that the publisher of the paper actually does render the specified service for which the advertiser contracted. OUR PROMISE. o. We promise those advertisers who intrust their advertising patronage to our management that we will not allow them to lie charged, in any instance, any more than the publishers’ schedule rates; that we will procure for them the acceptance of any advantageous offer definitely made to them by any newspaper publisher, advertising agent or canvasser of responsibility. We are unwilling to do work without a profit, and never offer to do so, yet, in conformity with the promise made above, we sometimes find it advisable. THE SYSTEM OF ARRANGEMENT FOR NEWSPAPER FILES.

We have a perfected system for filing newspapnt,, separate space being accorded to each, and iaheisn with the printed name of the paper it is intended to accommodate. A stranger can place his hand pon any paper ne wishes to examine with the same readiness with which ha would find a word in a dictionary, a name in a directory, or a book in a library catalogue. THE AMOUNT OF MONEY TO BE EXPENDED. Persons who have bad little experience aa advertisers often have a pretty clear understanding of what they would like to do, but are entirely ignorant of the probable cost. We have made out for such a person a plan of advertising calling for an investment of $5,000, and on submitting it for approval, found our customer dismayed ot the magnitude of the expense, ho not having contemplated an expenditure exceeding S2OO 01 S3OO. In •uch a case labor would have been saved if, at the commencement of the negotiation, the question had been asked: “ How much money are you prepared to devote to this advertising f” THE CONFIDENCE OF OUR PATRONS A MAVIIW IiUXimtAJIIIJS, It is a matter of prime importance to us, for the purpose of maintaining our influence with publishers, that It shall come to he understood among them that our statements about the advertising to he done, or not to be done, are to be relied npon, and to this end our dealing with our advertising patrons must be upon a basis of mutual confidence and good faith. OUR CUSTOMERS ENTITLED TO OUR BEST SERVICES. Whenever we are doing the advertising for any individual, or firm, we consider them entitled to our best services. If they suggest using a paper which we know to be not the best for the purpose, we say so and give the reasons. We often expend a good deal of time for very small advertisers, much more than the profits on their patronage would warrant; but we are content, os they intrust to us what they have to disburse, and influence in our direction the patronage of their friends and acquaintances. Extract from yew York “ Times," June 14,1876. Ten years ago Messrs. Geo. P. Rowoll A Go. established their advertising agency in New York City. Five years ago they absorbed the business conducted by Mr. John Hooper, who was the first to go into this kind of enterprise. Now they have the satisfaction of controlling the most extensive and complete advertising connection which has ever been secured, and one which would be hardly possible in any other country but this. They have succeeded in working down a complex business into so thoroughly a systematic method that no chango in the newspaper system of America can escape notice, while the widest Information npon all topics interesting to advertisers is placed readily at the disposal of the public. Geo.P.Rowell&Co 10 Spruce St. New York.