Democratic Sentinel, Volume 2, Number 24, Rensselaer, Jasper County, 26 July 1878 — Page 4 Advertisements Column 3 [ADVERTISEMENT]

Geo.P.Rowell&Co 10 Spruce St. New York. THE OBJECT OF OUR ESTABLISHMENT Our Newspaper Advertisin/f Bureau, No. 10 Sprue© St., New York, is an eatabiishmnut intended to fnciliate tho convenient and avstem itic placing of advertiseoenta in newspapers. If is conducted upon the princi,los which we conceive to be ihe right ones for securing he best results to the advertiser. We und -rt-ak * to represent American newspnpe s.nolnly the newspapers of th- city of Ne » York ar.d of all ih r American cilies—Rtdigious. Agricult; r«»l and ther class newspapers but also the small country onrnak. We »eceive teguHrly and k up on hie the •nly and week y newspaper u s every description the land. CONFINED STRICTLY TO NEWSPAPER ADVERTISING AND TQ AMERICAN NEWSPAPERS. We confine our transactions to pers, and do ■>ot accrDt or undertake the manag>*m* nt of other -lasses of adverti ing, such as books, sign-boards, pvßtis or job printing. By adhering to one branch of advertising we make? tn selve - mast rs of it. We also re.>tiic> o .r dealings to newspapers published ithin the geographical limits of the United btates and Jviuiniuii of Canada. THE N tTUFK OF THE SERVICE WHICH IT IS OUR BUSINESS TO KENDeR TO THE ADVERTISER. We underrate to maintain an established credit with very newspaper, and to bav at hand a scnedule off Barges for advertising space in its co u ns ; to be able o quote the rates to an advertiser who wishes one or eveial, and to procure the prompt insertion «-f the sdertisement without any extra charg for the service endered; which se vice consists of quoting the price, xinting or writing as many duplicates of tne advertisetent as may be required ; forwarding the copy for in ertion at our own expense for p stage or messenger crvice; examining the papers to see that the advertise* ..TWw-om, ■_ , naent sppears.'when, and In tbs manner that It onght to; chocking each subswqunnt issue of the advertisenent, in each paper, in a book kept or that purpose, at 11 times sunject to the inspection of the adve, tiser.and narking plainly in each paper the advertisement as it ippears, so that when the advert’ ser comes (or sends) or the purpose of having the files examined, the eye may light promptly upon his announcement, without be >abor of searching a wh tie paper or page. If errors or omissions occur, it is our duty to notify ’Ublishers, at our own exponas for lab r, postage or nessenaor. and to see to it that then blisher of the >apor actually d >es render tho specified service tor .rhicii the advertiser contracted. OUR PROMISE. We promise those advertisers who Entrust their ndverising patronage to our managrment that we will not ilow them to tie charged, in any instance, any more nan the publishers’ schedule rates; that *e will prolire for them the acceptance of any advantageous offer ’etinitely made to them by any newspaper publisher* dv-rtis ng agent or canvasser of responsibility. We >re unwilling to do work withou* a profit, and never ofer to do s>», yet, in conform ty with the promise made .hove, we sometimes find it advisable. THE SYSTEM OF AiyiANGE^ENJ* FOR NEWbP A ~ ' (MMr Bwfe'' 1 T e have a perfected system for filing newspapers, a diate space being accorded to each, and labeled ■ h tne printed name of the paper it is intended to .commodate. A suanger cau place Ins baud upon any piper he wishes to examine wttn t he seme readiness with which he would find i word in a dictionary,a naiu. ■n a directory, or a book in a horary catalogue.

THE AMOUNT OF MONEY TO BE EX--I’FNDED. Persons who have had litt e experience as advertisers often h-ve a pretty ciear understanding of uha< (bey would like to do, but are entirety ignorant of the probable cost. , , We have made out for such a person a plan of advertising calling tor an investment ot $5,(<00, »«nd <n submitting it for appro al, found our ustomer dismayed at the magnitude of the expense, he not having content plated an expenditure excee ing S2OO o S3OO. In suun a case labor would have b**en saved if. at toe commeucement of the negotiation, the question h <> been asked: ‘ How much money are you prepared to devote to this adveitiaing Y' THE CONFIDENCE OF OUR PITKONS A MAC ER UK PRINE IMPORTANCE. It is a matter of prime importance to us. for the purpose of maintaining our inilhence with publishers, (hat t snail come to t»e un icoto id among them that our statements about the advertising to be done, or n< 4 to be done, are to be relied upon, and to this end our dealing with our advertising patrons must be upon a b«nria of mutual confidence and good faith. OUR CUSTOMERS ENTITLED TO OUR BtST SERVICES. Whenever we are doing the advertising for any Individual, or firm, we consider them entitled to our best services. Ii they suggest using a paper which we know to be not the t«»r tne purpose, we say so and give the reasons. We often expend a good deal of time for very srn di advertisers, much more than the profits on their patronage would warrant; but we are content, as they intrust to us wnat they have to di burae, and influence in o r direction the patronage of ttieir fr.onds and acquaintances. Extract from New York ** Timet,” 14, 1875. Ten years ago Messrs. Geo. P. Rowed 4 Co- established thf ir advertising agency in New York City. rive years ago they absorbed the business conducted by Mr. John Hooper, who was the first to go into this kind of enterprise Now they have tne satisfaction of controlling the most extensive and complete advertising connection which has ever been secured. "‘V® would be hardly possible in any other country but this. They have succeeded in working down a complex business into so thoroughly a systematic method that no change in the newspaper system of Ajnerica. can escape notice, while the widest i formation upon all topics interesting to advertisers is placed readily at tne disposal of the public. Geo.P.Rowell&Co 10 Spruce St. New York.