Democratic Sentinel, Volume 2, Number 23, Rensselaer, Jasper County, 19 July 1878 — Page 4 Advertisements Column 3 [ADVERTISEMENT]

Geo.P.Ro well & Co 10 Spruce St. New York. THE OBJECT OF OUR ESTABLISHMENT Our Newspaper Advertising Bureau, N°- W Spruce St.. New York, is an establishment intended to facilitate the convenient and systematic placing merits in newspapers. It is conducted upon the princioles which we conceive to be the right ones for securing the best result* to tbe advertiser. We undertake to represent American newspapers, not only the newspapers of th« city of York and of all >th r American cities- Religious, Agrlcultt ral and ther class newspapers-but also the small country’ journals. We receive regularly and k ep on file the l inily and week y newspapers of every description throughout the land. CONFINED STRICTLY TO NEWSPAPER ADVERTISING AND TO AMERICAN NEWSPAPERS. We confine our transactions to newspapers, and do not accept or undertake the management ot other dashes ot advertising, such as books, sign-boards, post irs or job printing. By adhering to one branch of advertising we make urselvei masters of it. We also restrict our dealings to newspapers published vitliin the geographical limits of the United States and dominion of Canada. THE NATURE OF THE SERVICE WHICH IT IS OUR BUSINESS TO RENDER TO THE ADVERTISER. We undertake to maintain an established credit with wery newspaper, and to have at hand a schedule of harges for advertising space in its com . ns; to be able ,o quote the rates to an advertiser who wishes one or everal, and to procure the prompt insertion of the adertisement without any extra charge for the service endered ; which service consists of quoting the price, irinting or writing as many duplicates of the advertisenent as may be required ; forwarding the copy for inertion at our own expense for postage or messenger »ervice; examining the papers to see that the advertise ■nent. appears, when, and in the manner that It s<vnt o: checking each subsequent issue of tju alfvertisonent, in each paper, in a book kept or-tfiat purpose, at >ll times subject to the inspection of the advertiser, anti narking plainly in each piper the advertisement as it tppears, so that when the advertiser comes (or sends) or the purpose of having the files examined, the eye nay light promptly upon his announcement, without he labor of searching a whole paper or page. If errors or omissions occur, it is our duty to notify ■ublishers, at our own expanse for labor, postage or nearenger, and to see to it that the p .blisher of the laper actually does render the specified service tor .rhich the advertiser contracted. OUR PROMISE. We promise those advertisers who Entrust their sdverising patronage to our management that we will not illowthemto be charged, in any instance, any moi-e* han the publishers’ schedule rates; that we will pro ;ure for them the acceptance of any advantageous otter lefinitely made to them by any newspaper publisher, .dvertis ng agent or canvasser of responsibility. We ire unwilling to do work without a profit, and never of er to do so, yet, in conformity with the promise made Above, we sometimes find it advisable.

THE SYSTEM OF ARRANGEMENT FOR NEWSPAPER FILES. Hr We have a perfected system for filing newspapers, a separate space being accorded to each, and labeled with tue printed name of the paper it is intended to accommodate. A stranger can place his hand upon OH) “i xny paper he wishes to examine with t he same readiness .rith which he would find a word in a dictionary, a name in a directory, or a book in a library catalogue. THE AMOUNT OF MONEY TO BE EXPENDED. Persons who have had litt e experience as advertisers iftenhnve a pretty clear understanding of what they would like to do, but are entirely ignorant of the proba ole cost. We have made out for such a person a plan of adver rising calling for an investment of $5,600, and on submitting it for approval, found our customer dismayed .t the magnitude of the expense, be not having conemplated sn expenditure exceeoing S2OO o< S3OO. In such a case labor would have been saved if, at toe commencement of the negotiation, the question h.d been isked: ” How much money are you prepared to devote to this advertising?" THE CONFIDENCE OF OUR PATRONS 4 MATIER OF PRIME IMPORTANCE. It la a matter of prime importance to us, for the pnr pose of maintaining our influence with publishers,,ihst it shall come to he understood among tbem that one statements about the advertising to lie' done, or not to be done, are to be relied upon, and to this end our deahng with our advertising patrons must ba upon a basis ot mutual confidence and good faith. OUB CUSTOMERS ENTITLED TO OUR BEST SERVICES. Whenever we are doing the advertising for any individual, or firm, we consider them entitled to our best services. If they suggest using a paper which we know to be not the best for the purpose, we say so and give the reasons. We often expend a good deal of time for very small advertisers, much more than the profits on their patronage would warrant; but we are content. as they intrust to us what they have to disburse, and influence in our direction the patronage of their friends and acquaintances. Kxtrart fi oni. New York" Timet," June 14. ISJS. T ei l J eorg Messrs. Geo. P. Rowell 4 Co. established their advertising agency in New York City. Five years ago they absorbed the business conducted by Mr. / John Hooper, who was the first to g > into this Mod of enterprise Now they have tlie satii-faction of controlling the most extensive and complete advertising connection which has ever been secured, and one which would be hardly possible in any otner country but this. They have succeeded in working -i nvn a complex bustness into so thoroughly a sjratemat c method that do change in the newspaper system of America can escape notice, while the widest information upon all topics interesting to advertisers is placed readily at the disposal of the public. Geo.P.Rowell&Co 10 Spruce St. New York.