Democratic Sentinel, Volume 2, Number 17, Rensselaer, Jasper County, 7 June 1878 — Geo. P. Rowell & Co's Newspaper Advertiding Bureau, New York. [ARTICLE]

Geo. P. Rowell & Co's Newspaper Advertiding Bureau, New York.

THE OBJECT OF OUB ESTABLISHMENT. Our Newspaper Advertising Bureau, No. 10 Spruce street, New York, is an establishment intended to facilitate the convenient and systematic placing of advertisements in newspapers. It is conducted upon the principles whioh we conceive to be the right ones for securing the best results to the advertiser, the publisher, and ourselves. We undertake to represent American newspapers, not only the newspapers of the city of New York and of all other American cities, religions, agricultural and other class newspapers, bat also the small country journals. We receive regularly and keep on file the newspapers of every description throughout the land, whether issued daily, weekly, or monthly. CONFINED STRICTLY TO NEWSPAPER ADVERTISING AND TO AMERICAN NEWSPAPERS. We confine our transactions to newspapers, and do not accept or undertake the management of other classes of advertising, such as books, sign boards, posters, or job printing. It is our hope that by adhering to one branch of advertising we may make ourselves masters of it. We also restrict our dealings to newspapers published within the geographical limits of the United States and Dominion of Canada. THE SYSTEM OF ARRANGEMENT FOB NEWSPAPER FILES. We have a system of filing newspapers by an arrangement of shelving and partitions, separate space being accorded to each, and labeled with the printed name of the paper it is intended to accommodate, by means of which arrangement a stranger can find any paper he wishes to examine with something like the readiness with which he would a word in a dictionary, a name in a directory, or a book in a library catalogue. THE NATURE OF THE SERVICE WHICH IT IS OUB BUSINESS TO BENDER TO THE ADVERTISER. We undertake to maintain an established credit with every newspaper, and to have at hand a schedule of the charges adopted by the publisher of each for advertising space in its columns ; to bo able to quote those rates to an advertiser who wishes to insert an advertisement in one or several, and to procure the prompt insertion of the advertisement without any extra charge for the service rendered, which service consists of quoting the price, printing or writing as many duplicates of the advertisement as may be required to furnish one to each paper to be used, forwarding the copy for insertion at our own expense for postage or messenger service, examining the papers to see that the advertisement appears when and in a manner that it ought to, checking each subsequent issue of the advertisement in each paper in a book kept for that purpose, at all times subject to the inspection of the advertiser, and marking plainly in each paper the advertisement as it appears, so when the advertiser comes (or sends) for the purpose of having the files examined (to see that the service for which his money pays has been actually rendered), the eye may light promptly upon his annouucement, without the labor of searching a whole paper or page. If errors or omissions occur, it is our duty to notify publishers, at our own expense for labor, postage or messenger, aud to see to it that the publisher of the paper actually does the specified service for which the advertiser contracted.

THE AMOUNT OF MONEY TO BE EXPENDED. Persons who have had little experience as advertisers often have a pretty clear understanding of what they would like to do, but are entirely ignorant of the probable cost We have made out for such a person a pi in of advertising calling for an investment of $5,000, and on submitting it for approval found our customer dismayed at the magnitude of tho exgpnse, he not having contemplated an expenditure exceeding S2OO or S3OO. In such a case labor would have been saved, if at the commencement of the negotiation the question had been asked : “ How much money are yon prepared to devote to this advertising ?”

THE CONFIDENCE OF OUB PATRONS A MATTER OF PRIME IMPORTANCE. It is a matter of prime importance to ns, for the purpose of maintaining our influence with publishers, that it shall come to be understood among them that our statements about the advertising to be done, or not to be done, are to be relied upon ; and to this end our dealing with onr advertising patrons must be upon a basis of mutual confidence and respect. OUR CUSTOMERS ENTITLED TO OUB BEST SERVICES Whenever we are doing the advertising for any individual or firm, we consider them entitled to our best services. If they suggest using a paper which we know to be not the best for the purpose, we say so and give the reasons. We often expend a good deal of time for very small advertisers, much more than the profits on their patronage would warrant ; but as tijey intrust to us what they have to disburse, and influence in our direction the patronage of their friends and acquaintances, we are content. OUB PROMISE. We promise those advertisers who intrust their advertising patronage to our management that we will not allow them to be charged in any instance any more than the publishers’ schedule rates; that we will procure for them the acceptance of any advantageous offer made to them definitely by any newspaper publisher, advertising agent, or canvasser of responsibility. Although we are unwilling to do work without a profit, and never offer to do so, yet in conformity with the promise made above, we sometimes find it advisable. Competitors, anxious to gain a hearing aud secure attention, occasionally make offers which it would advance the. true interests of our customers to accept. In such cases we hold ourselves bound to secure the bargain offered.

Extract from the New York Times, June 14, 1875. Ten years ago Messrs. Geo. P. Bowell & Co. established their advertising agency in New York city. Five years ago they absorbed the business conducted by Mr. John Hooper, who was the first to go into this kind of enterprise. Now they have the satisfaction of controlling the most extensive and complete advertising connection which has ever been secured, and one which would be hardly possible in any other oountry but this. They have succeeded in working down a complex business into so thoroughly a systematic method that no change in the newspaper system of America can escape notice, while the widest information upon all topics interesting to advertisers is placed readily at the disposal of the public.