Democratic Sentinel, Volume 2, Number 14, Rensselaer, Jasper County, 17 May 1878 — A Guinea for a Sixpence. [ARTICLE]
A Guinea for a Sixpence.
A firm in New York seems unfamiliar with tho London story of the man who offered to sell reAl guineas at a trifle, but could find no buyers. Geo. P. Rowell & 00., —the “ NowsEaper Advertising Bureau,” propose, for one undred (?) dollars, to put a ten-l.ne advertisement in some thirty standard weeklies, and to slide it into a thousand other weeklies free. Do they expect people to take the offer ? Any one acquainted with the high rates of these standard weeklies can see that the thing is ridiculous. Rowell & Co. must know very well that acceptances of the offer would be so many items to charge to profit and loss. We retract our insinuation about their ignorance of that London story. They probably know it too well, and are shrewd onough, by taking advantage of that human trait at which the story hints, to make a stroke for fame as mon of startlirg liberality, and at the same time run no risk of pecuniary loss.
