Decatur Daily Democrat, Volume 61, Number 226, Decatur, Adams County, 25 September 1963 — Page 9

WEDNESDAY, SEPTEMBER 25, 1968

Business Drinking Means "Half Man"

By HARRY FERGUSON United Press International WASHINGTON (UPI) - Business drinking has become so prevalent* in tiie United States that scientists have coined a name for

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a certain type of executive — “the half man.” ~ In a study of business drinking habits Alcoholics Anonymous defines the half man as “an individual who does not get too

drunk to function at all but who can operate only at half speed with his morning hangover and his four-martini lunch.” Many “half men” drink because it is part of their job to entertain customers and build good will for the firm. The nation recently became highly conscious z>f such men from the motion picture “Days of Wine and Roses,” the story of a public relations man who went sliding down the toboggan toward alcoholism and took his wife along.

THE DAILY DgMOCHAT, PXSCATUR, INDIANA

The Internal Revenue Service says it does not compile statistics on the total amount of money spent annually on business entertainment. But it does believe the figure is excessive and recently cracked down on tax deductions for entertainment. An educated guess would be SSOO million a year at the minimum. Lubricate Business Wheels Not all of that is spent on whiskey and wine,of course, for much of it goes toward expensive food, companionable females and

aisle seats at hit shows. But alcohol lubricates the wheels of business to a large extent, and a firm that is criticized for using it has the plausible answer that competition must be met. Even if a businessman does not have the primary duty of entertaining customers, he can run into a day of heavy drinking through a combination of circumstances. Herbert Brean in his book “A Handbook for Drinkers” cites the case history of one rough day in the life of a man

he calls Bernard B.: He has a big day’s work ahead of him arid he gets to the office early. He accomplishes a lot by lunch time when he departs to meet a friend. Bernard decides he will have only one drink, but the friend insists on two and he goes along. He gets back to the office feeling a little dopey and tries to work hard because he has a date to meet a customer for a drink around 4 p.iri. Bernard decides he will have only one orink and

after they have had it he tries to excuse himself on the grounds he has an appointment back at the office. The customer says you cannot fly on one wing, and they have another. Bernard tries again to get away but the customer says one for the road and they have a third. Drinks Mount Up Bernard phones his wife he will be late for dinner. He usually has one drink before dinner when he gets home, but tonight dinner has been held up so he has three. He is hoping to go to bed right after dinner, but at 8:30 p.m. a neighbor drops in to discuss plans for the spring golf tournament at the country club. Bernard offers him a drink and, under urging takes one himself. If you had asked Bernard that morning how many drinks he expected to take that day he would have said three at the most, adding that he really didn't want that many. Actually, he had taken nine drinks. The point is that if Bernard has many days like that he soon will become accustomed to taking five, six or maybe nine drinks a day and thinking nothing of it. Many big corporations are alert

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Hoosier GOP Will Hear Both'Wings' INDIANAPOLIS (UPII — Hoosiers will hear leaders of both the conservative and liberal wings of the Republican Party during the next two weeks. The spokesman for the conservatives will be Rep. Gerald R. Ford of Michigan, who will be the major speaker at the banquet session of the Indiana Republican Editorial Association here Saturday night. The voice of the liberals will be that of New York Gov. Nelson Rockefeller, who will address a meeting of the Indiana State Bar Association at French Lick Oct.ll. Last Saturday, another right winger was in action in Indiana. He was Sen. Thruston B. Morton of Kentucky who spoke at a 6th District GOP fund-raising dinner at Crawfordsville. Name* Morton, Ford When Arizona Sen. Barry Goldwater spoke at New Castle several months ago, he was asked whether there were any other Republican conservatives besides himself who have presidential caliber. Goldwater, now the front runner for the White House bid, named Morton and Ford. There is a definite trend toward the right in the Hoosier Republican setup with Goldwater the probable one to profit thereby. Mrs. lone Harrington, Chesterton. Indiana GOP national committeeman, is national co-chairman of. the Draft Goldwater organization. Robert N. Stewart, Columbus, GOP state chairman, will be the chief speaker at the editors’

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to the danger that alcohol will get a firm grip on their executives. A few eVen go so far as to put their younger men to the test by carefully observing their behavior at social and business functions. A prominent personnel expert explained it: “One way they do it is that the president of the company gives a dinner party at his home for the young executives and their wives. Liquor in all forms is available and is passed frequently, and ; ample time is allowed for pre-dinner drinking. “The test in most cases seems to be whether the young man takes the third martini or highball. If he does. It is a black mark against him on the theory, I suppose, that no man can cope with three martinis and then drink wine through dinner. I don’t mean to imply that a man’s entire future always hangs on one more martini, especially if he takes it and handles it well. But he comes out with either a small plus or minus in the mind of the boss and a lot of little things like that can add up to something big.'’ Tomorrow: What we drink — The rush toward “soft whiskey.”

luncheon, following a morning discussion. 3 Candidates In Action At least three of the possible 1964 gubernatorial candidates will be in action during the afternoon. The Kokomo Tribune will be • host at a reception for former ' State Sen. G. Richard Ellis, Kokomo, and Lt. Gov. and Mrs. Richard O. Ristine will hold a "Meet Your Mayor Reception” later. Secretary of State Charles O. Hendricks, Speed, will maintain a hospitality room at the Claypool Hotel. Ford is scheduled to attend the September meeting of the state committee in the afternoon and to hold a news conference later. Price Os Sugar May Go Up Again NEW YORK (UPD — Housewifes may have to pay more for sugar soon. The price of raw sugar increased sharply Monday. The National Sugar Refining Co. immediately announced it was Increasing the price of refined sugar 25 cents per 100 pounds, for both industrial and consumer packaged sugar. Other refiners were expected to follow National's lead. Grill Fire Starter Try starting your barbecue fire with tiny hexi-ethylenamine tablets from the drugstore. These pills burn a long time with an almost ' invisible flame. Just lay one or two of them In your firebox, and light with a match. Stack your fuel lightly over the flame, and it will quickly ignite.