Decatur Daily Democrat, Volume 61, Number 198, Decatur, Adams County, 22 August 1963 — Page 6

PAGE SIX

U. S. Mail World’s Biggest Business

By HARRY FERGUSON United Press International WASHINGTON (UPD — The most popular fellow in the whole United States is named “occupant.” He gets a steady stream of mail, some of which he quickly conveys without opening to the waste basket. This is what many enbittered persons call “junk mail.” The U. S. Post Office Department prefers to call it “bulk mail” and can advance several valid reasons why it is a good thing for the

i "MAN, I'LL BE THERE AT 8:00 P.M. TO DIG THAT NOISE" TICKETS AT MIDWEST RECORD STORE 138 N. Second St. Ph. 3-20«6

RANCEs-ie >. Drastic Reductions! ON GAS OR ELECTRIC rp | ot ■ V ; — l — l jT * IL. \ \rz \_.y t 30" KENMORE ELECTRIC RANGE INCLUDING A 30 " GAS RANGE with GRIDDLE or CONVERT ROTISSIERIE AND FULLY AUTOMATIC OVEN T 0 sth BURNER. LARGE 25" OVEN WITH Ae SEE THROUGH DOOR ONLY DELIVERED CAUe s 2s°° NOW S ICQ.OO SAVE J ONLY DEUVERED fi *«.<<s <.rouß l«W .t 11 rX j~ V" tg | ■ LABORATORY APPROVED V-^esg Mg law Essgssg. IsTS-Sh nraril MBBFMI-arSK'J hme&su hK» 1 ■ > \ W4f 111111 ~ "~ ~ ~ ' IBSaHggSgalA '"' MB '' ’ a -1 - » \ \\\ I fl AMAZING PRICE FOR 30 ELECTRIC RANGE with KFNAAORF ft Accif rAt moYiKiC re kited ccatiidcc FULLY AUTOMATIC OVEN ond INFINITE HEAT SWITCHES f xuSX'c EYE OVEN a"’ "BURNER oniy vlzlQ-95 ne iiwe» En WITH-A-BRAIN", and ROTISSERIE ONLY *l«#7 DELIVERED s*<>oo NOW 6<t AA OC SAVE OM ONLY *Z99** s DELIVERED ” NO MONEY °° WN - SATISFACTION GUARANTEED - Sears Roebuck and Co. ’ 4O S SEC ° ND PHONE 3-3181

country. Eigheen billion pieces of this third class mail flow into the mail boxes of Americans each year and a good bit of it does not even. It simply is addressed to dress. It simply is addressed to “occupant.’; Most Americans are resigned to their fate and do nothing about the things stuffed into their mail boxes, but occasionally a bold spirit revolts and takes up arms against the government. Such a one is Mrs. Robert L. Richard of Palo Alto, Calif., a sort of Joan of Arc who organized a crusade against “junk mail” by collecting 100 pounds of it and shipping it to the Post Office Department here in Washington. Starts With Letter “It all started with a begging letter I received,” she said. “It came all the way from Alabama to Palo Alto. It contained a letter, a return envelope and two pieces of literature. It was from an organization I’d never heard of and I would never dream of contributing to it.” Mrs. Richard invited her neighbors to help and they responded by filling up her clothes bakset, her garbage can, several cardbord cartons and a large box. Off went the “junk mail” to Washington where it landed with a dull thud.

sn s MARKET

GROUND BEEF <9<>fi or SAUSAGE Ib. BOLOGNA 3 lb«. SI.OO LEAN BACONIb. 39c Large Grade IE Of* “A” EGGS doz. BOILED HAMIb. 79c PORK PATTIESI6. 49c HOME GROWN £lbs. 8 ftc TOMATOES

Nothing happened. Mrs. Richard is still getting “junk mail” and will continue to do so. Like death and taxes, it is inevitable. The Post Office Department takes in $94 million a year in third class mail revenue. It charges 2% cents a piece and next year the cost will go up to cents. It probably could go much higher without discouraging the people who send out bulk mail. The whole thing has become firmly built into the structure of the moval would result in chaos and American economy and . its reprobably a sizeable number of bankruptcies. How It Works It works this way: There are firms such as R. L. Polk & Co., which keeps lists of persons by classification — automobile owners, pet lovers, fishermen, golfers, chefs, do- it - yourself carpenters, motorcycle riders and anything else you care to name. Say a manuf a c t e r of fishing rods comes up with a new product. 'He goes to R. L. Polk and Co., and rents their fisherman list and subsequently the advertising matter goes forward. In this case the third class mail is addressed to persons-by name. But a soap company, for instance, may blanket the country with third-class mail addressed only to “occupant.” The size of a mailing by a business concern can very widely. A firm selling bull dozers may send out only 5,000 letters. A candy manufacturer may send out 60 million. And what about the response? Many charitable and nonprofit organizations use third-

PORK LIVER 16. 19c MINUTE STEAK, ROUND STEAK * <bf« T-BONE STEAK - lb. NECK BONES 2 Ibs. 25c JOWL BACONIb. 19c CHUCK STEAK & 2Qc ROAST___lb. WIENERS — lb. 39c BRAUNSCHWEIGER 4Q C Salami, Pickle Loaf

THE DECATUR DAILY DEMOCRAT, DECATUR, INDIANA

class mail and they get die highest ratio of responses, sometimes as much as 75 per cent. Business firms which enclose coupons to be returned have achieved results as high as 20 per cent. But almost every user of third class mail considers it is a worth while investment if 5 per cent of the people respond in some fashion. The Post Office Department, of course, is strictly under the control of Congress which decides how much money shall be appropriated each year. And Congress itself is a great lover of bulk mail because its members can flood constituents with letters at no personal cost. Gets Lump Sum This is known as “franking” and it is unnecessary to describe the contents of mail from congressmen because everybody has had experience with it, especially in the weeks leading up to an election. In return for the privilege of franking mail, Congress votes a lump sum each year to the Post Office. That makes itunnecessary for the individual congressman to stand up and be counted as to how many pieces of mail he is dumping on the voters. > Is there any way to get your name off mailing lists? Apparently not without considerable inconvenience to yourself. Maxwell Sackheim of Clearwater, Fla., was advised by the St. Petersburg, Fla., Post Office to write to the mailers and ask them to eliminate his name. In his reply, Sackheim gave the Post office Department both barrels: “You reveal a shocking ignorance of modern business sales methods. To remove my name from mailing lists I would have to: “Cancel my subscription to Time Magazine, Fortune, Forbes, Reader’s Digest, Saturday Evening Post, Advertising Age, American Home, Better Homes & Gardens, the Flower Grower and a dozen other publications. “Order my name removed from Who’s Who in America, Commerce & Industry, Rotary Club of Ciearwater, the Chamber of Commerce, Poor's Director of Direc-

tors, Free and Accepted Masons, Mecca Temple, East Bay Country Club, YMCA, The Red Cross, the Cancer Fund, the Clearwater City Directory and the telephone directory, American Express credit card, Standard Oil credit card, several financial institutions and banks, the Book of the Month Club, the Literary Guild and the Columbia Record Club.” In case you are wondering how your name gets on mailing lists, Sackheim has provided the answer. Vice President To Speak At Capital INDIANAPOLIS (UPI) — Vice President Lyndon B. Johnson will speak here Oct. 5 at a campaign dinner in behalf of John J. Barton’s bid to become mayor of IndI ianapolis. Barton for Mayor headquarters announced today that Johnson had accepted an invitation to address the dinner. “It may underscore the importance the administration attaches to the campaign and should suggest to the skeptical that President Kennedy and Vice President Johnson are looking forward tc victory in Indiana not only in 1963 but 'in 1964,” said Mayor Albert Losche, chairman of the dinner. Losche said Governor Welsh, Democratic State Chairman Manfred Core, and Sens. Vance Hartke and Birch Bayh have been working to get Johnson’s acceptance for several weeks. Barton, former state police superintendent, and Clarence Drayer, a Republican former appointed state official, seek to Losche as mayor of Indianapolis next Jan. 1 as a result of the November municipal election. Two Drivers Fined On Traffic Counts Two local drivers who were arrested this past weekend have paid fines of $1 and costs, totaling $18.75 each, in justice of the peace court. Lloyd J. Kirchner, 17, route 3, Decatur, arrested Saturday for driving left of center on S. Second St., and Mary Ann Braun, 29, route 4, Decatur, charged with failure to yield the right of way after a Sunday accident each paid a $1 and costs fine. Ireland Leader To Visit Kennedys WASHINGTON (UPI) — Prime Minister Sean Lemass of Ireland and his wife will visit the United States, beginning Oct. 15, as guests of President and Mrs. Kennedy. The White House said Wednesday the President extended the invitation during his recent trip to Ireland. Robbery Suspect Arrested By FBI CHICAGO (UPl)—The Federal Bureau of Investigation today announced the arrest of James Michael Cummings, 29, wanted in Ohio and Indiana on armed robbery charges. Agents said Cummings was arrested in a suburban Harvey, Hl., motel where he registered under the name Tom Malloy. He was arrested Wednesday on the authorization of Asst. U.S. Atty. Bernard Stupxlinski, Cleveland, Ohio, on charges of unlawfully fleeing Ohio to avoid prosecution for armed robbery. Cummings and Donald Morgan Jones were indicted Tuesday on charges of robbing the Lakeside Hospital in Cleveland of $5,200. Jones was seized at South Bend, Ind., Tuesday. Cummings was free on SIO,OOO bond while awaiting extradition to Indiana on charges of the armed robbery of Hammond City Councilman Michael Matovina. He was also free on $15,000 bond on three counts of armed robbery in Oak Lawn and Cicero, 111.

3 out of 5 With Hearing Losses Do Not Need Hearing Aids!

Why worry needlessly? Come in, let Sonotone relieve your mind

Medical authorities estimate there are up to 15 million Americans with hearing losses — but only up to 6 million need hearing aids. So, even if your hearing, isn’t as good as it was, the odds are 3 to 2 in your favor that you don’t need a hearing aid. *. Why worry needlessly? Come in and let a Sonotone hearing test relieve your mind. If you don’t need a hearing aid, Sonotone will be pleased to tell you so. Our test takes just a few minutes, gives you a complete

The trusted name in vUnUIUIIv better hearing for 33 years

SPECIAL HEARING CENTER - THIS SAT., AUG. 24th RICE HOTEL, DECATUR—HOURS 2 to 5 P. M. Ray C. Larson, C. M.—Sonotone, Fort Wayne

Says Kennedy Informed Os TFX Decision WASHINGTON (UPI) — Air Force Secretary Eugene M. Zuckert said in Senate testimony made public today that the White House knew of a “tentative” decision on the TFX fighter plane award before the final evaluation report had been received. Zuckert testified at a closeddoor session of the Senate investigations subcommittee Wednesday that President Kennedy was personally informed of the decision by Defense Secretary Robert S. McNamara last Nov. 13. That date, Zuckert said, was the day before the fourth and fiChairman Lewis L. Strauss atceived on the merits of the proposals by General Dynamics Corp.; and the Boeing Company. Senate investigators are inquiring why top Pentagon civilian officials overruled the advice of their own military experts and awarded the multi-billion-dollar contract to general dynamics. Other congressional news: nal evaluation report had been reBudget: GOP congressional tacked the nuclear test ban treaty as a security risk. He urged the Senate to surround it with two formal reservations and four other safeguards against Soviet cheating. A former member of the AEC, Dr. Willard F. Libby, gave what he called “worried or reluctant acquiescence” to the treaty ratification. Treaty' Former atomic energy leaders charged today that the President was engaging in “dangerous economic brinksmanship” in his handling of the federal budget. The Republicans renewed their attack on administration spending and coupled with it a demand for new wheat legislation. Teller Again Scores Nuclear Ban Treaty WASHINGTON (UPI) — Physicist Edward Teller Wednesday continued his outspoken insistence that U.S. security would be jeopardized by ratification of the nuclear test ban treaty. Teller spoke out again less than 24 hours after President Kennedy had taken issue with Senate testimony by Teller that this country was behind the Soviet Union in anti-missile system development and that ratification would be a grave mistake. I The H-bomb developer noted that “men of the highest responsibility” disagreed with him and added: “I hope they are right, but on this hope alone I would not care to base the future of this country.” Teller spoke at a National Press Club luncheon. Teller insisted the treaty would prevent development of a missile defense which he said could save 90 per cent of American lives in a nuclear war. He maintained that an anti-mis-sile missile could not be perfected without atmospheric testing, barred by the pact. He said attempts to perfect an anti-missile missile by theory and underground tests alone would fail. He said something as complex as this must be tried to be proven effective. Teller said the Soviet Union, “through their magnificent test series in 1961 and 1962,” may have gained knowledge to enable them to perfect such a missile. He conceded that he did not know whether such a weapon had been developed by Russia but noted “they claim they can shoot a fly from the sky.” If you have something to sell or trade — use the Democrat Want ads — they get BIG results.

“picture” of your hearing. You see the chart, you know the score — then yoit decide. There’s no charge for the test, of course. Call for an apE ointment today and end your earing worries. Also get your FREE copy of 40-page booklet, “Your Hearing and Your Health.” Contains revealing facts about care of the ears, effects of vitamins and drugs on hearing, whether deafness is inherited — everything you want to know about hearing problems.

jmu.. w. yif 'J u 1 Ji H * 'MI 'UF'ijM 'lAit ' HNMiL II vJ ■ rJ: S 1/ J \ ” ■ SiWH . u. ™ Mlfflt' '•W' ’ f- ... ’'■* B. *■

CLARENCE ZINER, local Culligan dealer, is shown receiving his lifetime guarantee certificate''from Merv Stover, Indiana district sales manager for Culligan, Inc., Northbrook, ’ 81. The citation is presented to Culligan dealers who qualify under the terms of this special program introduced ;by the company in the U.S. and Canada. \

Qualification entitles the dealet to offer the Culligan lifetime guarantee as well as a lifetime service guarantee on Culligan water conditioning produces. Ziner, who has served the Decatur area for the past 17 years, said: “At first glance it may appear unusual for a manufacturer and dealer to issue a written gurantee to a customer that service will always be available for his product, but a moment’s reflection will show that there is a great deal of confusion in the mind of the average consumer as to how and where to obtain local high quality maintenance and repair service on die many household appliances which he owns. This is particularly true after the product has been used for a number of years.” He added, “It is Culligan’s intention to assure the consumer that service on its products will always be available through an authorized company representative.” “Qualification for the citation is based on adherence to high standards of operational procedures, adequacy of service facilities, participation in factory training, and maintenance of high standards of plant cleanliness and sanitation. . James Burk Receives Ohio Northern Degree James Burk, son of Mr. and Mrs. Thomas Burk, 331 Mercer avenue, received the degree of bachelor of science in pharmacy ,at Northern University last week. He was one of 70 seniors who graduated at the close of the summer session Aug. 16 -

= FREEWith Purchase of Side of Beef 24” Bar-B-Q GRILL OR 1/2 HOG wi°h° r s e pit TO ORDER PHONE 3-2903 QUALITY SAVE! SIDES J|A< BEEF oNl, *»”b 200- 250 Lbs. APPROX. $19.00 Month Freezer Worries? I Satisfaction Guaranteed Use Our Locked [No Money Down-6 Months to Pay SELECT STEER BEEF £ CUT-PACKAGED-FROZEN ULIU. READY FOR YOUR FREEZER consists of ' As T-Bone ■F'' Sirloin Porterhouse ■ f ’ Rib Y J lii II I Sleak 1 Arm Roast Chuck Roast E|^,|mLU— MMMMßinr Sll,,r t Ribs Hamburger I MEAT OUR only BUSINESSI

r - - * h -- v * ’ • THURSDAY, AUGUST 22, 1968

"Individual dealers are also rated on business attitudes and practices, as well as financial responsibility. “Better Business Bureaus have commended the Culligan Company on this new guarantee porgram.” ———r — ?

WHEN YOU NEED HELP MA HURRY \* This situation frequently happens to grown-ups, and when it does straightening things out again is no child's play. When you need help in a hurry, we a| tils agency put ourselves in your shoes. It’s part of our P.S.— Personal BURKE insurance Service , 339 N. 11th St. t Phone 3-3050 njBJJI /STNA CASUALTY ff|Nbl AHO SURETY COMPANY HARTFORD. CONNECTICUT ,