Decatur Daily Democrat, Volume 61, Number 64, Decatur, Adams County, 16 March 1963 — Page 4
PAGE FOUR
Why does any business advertise? Won t a good window display, or word-of-mouth advertising by satisfied customers, plus those customers who just “happen by,” be enough for a good business? The National Cash Register Company, whose business increases as cash registers wear out through use, doesn’t think so at all. In fact, they feel so strongly about advertising that they have published a book on it— They say: “The man who does not advertise, but, instead, relies on other ways to make store sales is a retail gambler. He’s gambling that a profitable percentage of passers-by will be attracted sufficiently by window displays to enter his doors. “Even word-of-mouth advertising, desirable as it is, is no sure way to build retail sales. No retailer ever knows how many customers do such boosting, or how many people are going to respond to it. “. . . . Through advertising you’re the boss of how much business comes into your store. When you’re running advertisements, you are making an effort to control that business. You are guiding sales prospects instead of waiting for them to happen into your store. “Examine the histories of the retail merchant princes. Story after story reveals a man who believed in advertising, used advertising, and became successful, in large part, through advertising.” Yes, it pays to advertise. And it pays smart shoppers to read them, because every advertiser knows that best-sellers at good prices are the items to advertise, to bring people into the store. You can save many times the cost of your daily newspaper each week by shopping by the ads in the Decatur Daily Democrat.
T V PROGRAMS
Contral Daylight lima
WANE-TV ChaniMl 15 SATURDAY King 12:30—Reading Room 1:00 —.Robert Trout News I:39—Cross Exam 2:oo—Faculty Viewpoint 2:3o—Award Matinee 4:00 —Teen .15 _4:30— T.B.A. Ranted: Dead or Alive 7:oA=Ban NTancleco Beat 7:3o—Jackie Gleason B:3o—Defenders 9:Bo—Have Gun Will Travel J o:oo—Gunamoke I:oo—Late News 11:11 —Award Theater SUNDAY for Today 3:3o—This Is the Life 10:00—Lamp Unto My Feet 18:30—Look Up and Live Aftenwi 12:00—Continental Comment 12:30 —Washington Report I:oo—Dateline General Assembly 1:30 —Horizons 3:oo—Championship Bridge 2:3o—Sports Spectacular 3:oo—University Circus 4:oo—Kiplinger Show 4:ls—Adventure in Africa 4:3o—Magic Room s:oo—Amateur Hour s:3o—Hi Quia . . Bveadasr . . 8:00—20th Century B:3o—Password 7:00 —Lassie 7:Bo—Dennis the Monaco 8:00—Ed Sullivan Show 8:00—Real McCoys o:3o—True Theater 10:00—Candid Camera .— — •» 10:80 —What's My Line 11:00—CBS News 11:15—Award Theater MONDAY 7:ls—Daily Word 7:20—80b Carlin — News 7:>s—College of the Air 7:65 —Bob Carlin — News 8:00 —Captain Kangaroo o:oo—Debbie Drake J:3o —Divorce Court 10:30—1 Love Lucy 11:00—The McCoys 11:30—Pete & Gladys Aftenwea 12:00—Love of Life 12:25—C8S News 12:30 —Search for Tomorrow 12:45—Guiding Light I:oo—Ann Coloae Show I:3s—Mid-day News I:3o—As the World Turna 1:00 —Password 3:3o—Houseparty 8:00—To Ten the Truth B:2S—CBS News 3:30 —The Millionaire 4:oo—Secret Storm 4:3o—Edge of Night i:oo—Jack Powell Show B:oo—bachelor Father o:3o—Early Evening News B:4s—Walter Cronkite — News 7:00 —Guestward Ho 7:30—T0 Tell the Truth 8:00—I've Got A Secret 8:30 —Arthur Godfrey Special 9:3o—Andy Griffith 10:00 —Loretta Young Show 10:30—Stump the Stars l’:oo—Late News 11:15—Sports 11:20 —Award Theater WKJG-TV Channel 33 SATURDAY Afternoon 12:00 —Make Room for Daddy 12:80—Exploring I:3o—National Invitation Tournatuem 3:3o—Sports International 00—Allstar Golf B s’:oo*—Wrestling from Chicago 7:oo—Dragnet 7:30 —Tourney Preview B:oo—Championship Ft. Wayne Tourney ■9:3o—Sat. Night MoviO ' 11:00—Sat. Edition 11:25—Saturday Night Movie SUNDAY o:oo—Sacred Heart Program 9:l6—The Christophers 9:Bo—Americans at Work »* B to Man 19:00—For Tour Information 10:15—Industry on Parade 10:30—Thjs Is the Life 11:00—Cartoon Time Afternoon 12:00—Communism Looks at Towth 12:80—The Big Picture 1:00 —Social Security? in Action — 1:15 —British Calendar ~ I:3o—Frontiers of Faith 2:oo—Two Gun Playhouse 3:00 —Searchlight B:3o—wild Kingdom . „ „ 4:oo—Wonderful World of Golf s:oo—Hockey s:3o—Bullwihkle Evening B:oo—Meet the Press B:9o—McKeever A the Co to net 7;Q0 —Ensign O'Toole
Why Advertise?
7:3o—Walt Disney B:3o—Car 54, Where Are You 9:oo—Bonanza 10:00—Dinah Shore Show 11:00—Sunday Edition 11:15—Sunday Night at the Movies MONDAY Morning 6:3o—American Government 7:oo—Today 9:oo—Engineer Joan 9:3o—Editor's Desk 3:66—Faith to Live BV 10:00—Say When 10:25—NBC Nows 10:80—Play Your Hunch 11:00—The Price ta Right 11:30—Concentration Atterneefc 12:90—News 13:10—The Weatherman 13:15—Wayne Rothgoh Show 13:30—Truth or Consequences 12:55—N8C News 1:00—Best of Groucho 1:80—Your First Impression B:oo—Merve Griffin Show 2:SS—NBC News B:oo—Loretta Young Show 3:30 —Young Dr. Malone 4:oo—Match Game 4:2s—Afternoon News 4:3o—Make Room for Daddy 5:00—Bozo Show 6:4s—December Bride “VuS—Jatesway to Sports B:2s—Jack Gray and the News B:4o—The Weatherman 6:4s—Huntley Brinkley Report 7:oo—Sea Hunt 7:3o—Monday Night Movie 9:30 —Art Linkletter Show 10:00 —David Brinkley’s Journal 10:30 —61 Dugs of Decision 11:00—News & Weather 11:15—Sports Today 11:20—Tonight Show WPTA-TV Channel 21 SATURDAY Afternoon 12:00—Bugs Bunny 18:30—Magic Land of Allakasam 1:00 —My Friend Flicka I:3o—Al’s Acree 2:oo—Telesports Digest 2:3o—.Palmer-Player Golf 3:3o—Pro Bowlers Tour s:oo—Wide world of Sports Evening 6:3o—The Rebel 7:oo—Peter Gunn 7:Bo—Gallant Men 8:80—Mr. Smith Goes to Washington o:oo—Lawrence Welk 10:00—Fights 10:45—Make that Spare 11:00—Bowling is for Everyone 11:15—Cain's 100 SUNDAY 9: 00—Chapel Voices 9:3o—Trial at Tara 10:00—World Playhouse 11:30—British News Calendar 11:45—Religious News Digest Afternoon 12:00—Palmer-Player Golf 1:00—Word of Life I:3o—The Story 2:00—Oral Roberts 2:3o—Stephenson Reports 3:00 —Compass B:3o—Wrestling 4:30 —Alumni Fun s:oo—Major Adams, Trailmaster Evening 6:00 —My Little Margie 6:30—77 Sunset Strip 7:30 —Jetsons B:oo—Sunday Night Movie 9:3o—Edie Adams Special 10:09—Voice of Firtstone 10:30—Howard K. Smith 11:00 —Dan Smoot Report il:ls—Adventure Theater MONDAY 9:oo—Fun Time 9:3o—The Jack LaLanne Show 10:00—Mom's Morning Movie 11:00 —Jane Wyman 11:80 —Yours tor a Song Afteraeoa 12:00 —21 Noon Report 12:30—Father Knows Best 1:00 —Tennessee Frnle Ford 1:80 —My Little Margie 2:oo—Day in Court 2:24—Alex Drier — News 2:3o—Seven Keyr 3:00 —Queen for a Day 3:3o—who Do You Trust 4:oo—American Bandstand 4:30 —Discovery 'B3 , 4:3s—American Newsstand s:uo—Mickey Mouse Club s:3o—Superman Evening - 6:00—6 P.M. Report 6:ls—Ron Cochran — News OIJO-Quink Draw McGraw 7:00 —I Search for Adventure 7:30 —The Dakotas 8:38 —Rifleman 9:oo—Stoney Burke 10:00 —Ben Casey _# 11:00 —Murphy Martin — News 11:10—What's the Weathet 11 ;15— "40 Lbs. of Trouble” Fri. 7:15r 9:20. Sat. 6:30; 8:35. "Mr. Scoutmaster” Sat. !:I5; 3:15. "The HmT Hun 1 19&-. 8r80; 5:95: 7:20; 9:15. Mon. 7:20; 9:15.
ASCS Farm Notes
ATTENTION! FEED GRAIN PRODUCERS: EXTRA OFFICE HOURS: Beginning March 18 and ending March 22 the county office will be open continously from 7:45 a.m. to 8 p.m. to give all feed grain producers an opportunity to sign up to participate in the 1963 feed grain program. DEADLINE FOR SIGNING: March 22 is the final date to sign up — don’t let the opportunity slip by. FEED GRAIN PRODUCERS SHOULD KNOW: That the program is voluntary; the program applies to corn, grain sorphum and barley; a payment may be earned for diverting at least 20 per cent of the total base acreage from the production of feed grains to a conservation use; about one-half of the payment will be advanced at the time of sign-up, if the producer so desres; an additional payment will be made after diverted and corn acreage has been measured, this payment will be based on the established yield on the number of acres of feed grains produced, and producers who participate in the program will be eligible for price support loans and purchase agreements at about 81.07 per bushel. Producers on farms with a total base of 25 acres or less can signup for the total base with payment at the maximum rate established for the farm. Diversion payments, additional payments and price support will be available on the farm which is put into the program. The base acreage must not be axceeded on other farms in which the producer has an interest in the feed grain crops —corn, grain sorphum or barley. MAJOR FARM ACHIEVEMENT OF 1692: Secretary of agriculture, Orville L. Freeman, has stated that the sharp reductions in this country's farm surpluses, largely through the successful feed grain program, stand out as a major farm achievement of 1962. VOTING ELIGIBILITY ON 64 WHEAT PROGRAM OUTLINED: Producers who have an interest in a 1964 farm wheat acreage allotment will be eligible to vote in the 1964 wheat referendum this spring. HOWEVER — if the farm allotment is less than 15 acres, the farm operator will be asked to decide — at least 7 days prior to the referendum — whether he wants to participate as an allotment grower in 1964. If he elects to participate in the program, this will qualify the operator and other wheat producers on the farm to vote in the referendum. The election will be made by signing on the back of the regular allotment notice for the farm and filing it with the ASCS county office The general rule is that each person may cast only one ballot in the referendum, regardless of the number of wheat farms in which he is interested. Exceptions to this rule are: (1) Individual members of a partnership each have a vote but the partnership as such has no veto; <2> a person may also vote as the representative of an organization, such as a corporation (which is entitled to only one vote); and (3) a person may vote as the administrator or executor of an estate, or as a trustee or guardian, but the persons whom he represents are not eligible to vote. Producers who have an interest in an allotment include landowners who receive all or a share of the wheat crop or proceeds thereof, and tenants or sharecroppers having ah interest in the farm acreage allotment because of sharing in the wheat crop or proceds thereof. Landowners who rent their farms for “cash” will be ineligible to vote. Special provisions apply
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IN TUNE WITH HlT—Sadie Vimmerstedt, 58, may realize upward of $50,000 this year because she wrote a letter to singer-composer Johnny Mercer five years ago. la it the Youngstown, Ohio, grandmother suggested that Mercer write a song titled, “I Wanda fie Around to Pick Up the Pieces When Somebody Breaks Your Heart.” The song was finally written, recorded, and is now a hit. Mercer has given her credit as _ j _____
ttdt EttCATtm DAtLY DEMOCfIAt, DgCAtfft, INDIANA
to cases of joint ownership or operation. Wheat growers who have some questions about their eligibility to vote in the upcoming referendum on the 1964 wheat program are encouraged to discuss the matter with their ASC county committee or county office personnel. The referendum will offer wheat growers a choice between (1) limited production of wheat, a relatively high price support, and payments for wheat acreage diverted to a conservation use; or (2) no limits on production or marketing and a relatively low price support only to growers who stay within their allotments. The program wil become effective if at least two-thirds of the growers voting approve the program. IMPROVED FARM INCOME FELT WIDELY: The impact of improved farm income is felt in place s far removed from the farmer, secretary of agriculture, Orville L. Freeman, declared recently. “There is a clear relationship between conditions of better profits,” he said, “of farm spending—and a generally improved economy.” The secretary cited these evidences of improved conditions in the rural economy during the past few years: ♦The farm family is planning to buy more major home appliances, according to the consumer buying surveys. activity along Main street is improving. ♦ln 618 selected farm counties, total deposits in insured commercial banks at the end of 1961 rose S4OB million, or 6 per cent from a year earlier. In trading centers of under 15,000 deposits in insured commercial banks increased 6 per cent during the same period. *Retail sales showed a corresponding improvement in those agricultural counties where cash farm income had improved. Improvement in employment in major farm machinery industrial centers also has come with better farm income. In Peoria, Illinois, unemployment dropped from a rate of 5.6 per cent to 3.4 per cent over 2-year period. In Rockford, Illinois, the rate dropped from 4.6 to 3.7 per cent. In Davenport-Rock IslandMoline, unemployment declined from 4.6 to 2.9 per cent. In Racine, Wisconsin, unemployment dropped from 4.9 to 4.1 per cent. These rates of unemployment in farm machinery centers are significant ly below the rate for the nation a£ a whole and are generally at levels associated with conditions of full employment. “While this brighter picture is beginning to emerge in the rural economy, secretary Freeman dedared, “there have been corresponding changes for the better in the overall farm picture. Surpluses government-owned grain — wheat and feed grains — are today some 900 million bushels under the peak level reached 2 years ago — wheat down by 21 per cent and feed grains down by 29 per cent. The savings in carying charges by the end of fiscal 1964 will be more than S4BO million.” Agriculture’s progress has not come by accident; he said, but by the action of reasonable men seeking reasonable goals. And it represents only a fraction of what needs to be done in rural America. 1963-CROP WHEAT DIVERSION TOTALS 5.5 MILLION ACRES THROUGH FEB. 14: The U. S. department of agriculture reports that sign-up under the voluntary wheat program for 1963, through February 14, shows 336,897 farms have signed up to divert 5,489,900 acres from wheat production to conserving practices this year. Totals reported show increases from the last report on the winter wheat sign-up of 270,800 acres signfed for diversion and of 12,229 farms signed up. Last year under the mandatory 1962 wheat stabilization program, 718,870 farms were signed up to divert 11,916,200 acres through February 15. However, farmers under last year’s program were not required to divert more than mandatory 10 per cent reduction from allotments !r to be eligible to participate even though they may have signed up to divert acreage above the 10 per cent figure. As a result, indications are that the actual diversions under the 1962 program were from 20 to 30 per cent below the acreage signed for diversion. Final figures on the 1962 program
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will be available in a few weeks. This year farmers who participate must divert all the acreage signed up to be eligible for price support or for acreage diversion or price-support payments. For farms signed up thus far, possible advance payments under provisions permitting about half of the diversion payment to be made at sign-up time come' to $63,686,000. Os this amount, $23,956,900 has been issued to participating farmers. December 14, 1962 was the final date for wheat growers to sign up to participate in the program, in the winter wheat area. BASIC CHANGES IN THE LAW AFFECTING WHEAT GROWERS: Basic changes in the law as it affects wheat growers were provided in the food and agriculture act of 1962 and they include the following: 1. The 5-million acre minimum allotment is ended. The national allotment will be based on the acreage required to produce the national marketing quota. “Noncommercial” designation of New England states, Florida, Louisana, and Nevada is ended. The “15-acre small farm” and “feed wheat for home use’’ exemptions are ended. 2. The law also provides that technical details of the 1964 wheat program be developed by the U. S. Department of Agriculture in cooperaton with representives of wheat growers and the grain trade. This is being done. Major provisions of the 1964 wheat program announced to date include the following: The national marketing quota will be about 1.2 billion bushels (production in 1962 was 1.1 billion bushels as aresult of the wheat stablization program). The national acreage allotment, calculated from the marketing quota on the basis of current average yield expectations, will be about 49.5 million acres as in 1962. PROTECTION FROM RADIATION: Protection against radiation is afforded by three factors — distance, shielding and time. Distance is probably the best form of protection because radiation spreads from its source and, like light, becomes less intense the further it travels. Second is time — because the intensity of fallout decreases rapidly at frst and then more slowly as time passes. Shielding provides = the third method of protection. Any shelter at all, is valuable — In an emergency a shelter may be in a basement, the central part of a house, in a windowless area or in a clothes eloset. The best shield, might be a constructed shelter of a basement. It is important to use the shelter the first 48 to 72 hours following a bomb explosion. Provision should be made for at least two weeks occupancy to allow for radioactive decay. Home shelters should be provided with a two week supply of food and water for each potential occupant. This would include seven gallons of water per person, battery radio and extra batteries, first aid kit and sanitary facilties. At least one member of each family should have first aid 'and home nursing training. KRICK TYNDALL COMPANY HOST TO DRAINAGE CONTRACTORS, COUNTY EXTENSION AGENTS, SCS AND ASCS PERSONNEL: The Krick-Tyndall Company sponsored a meeting at the Coxy Comer restaurant, Geneva, March 12. Leo N. Seltenright, county extension agent, conducted the meeting. Robert Lowe, ACP specialst from the state ASCS office. Charles R. Troyer, fieldman, J. Inez Markley, office manager, Wells county ASCS office, Genevie Kirkland, ACP clerk, Wells county, Margaret Patterson, clerk. Jay county, Mary J. Howard, office manager, and Maxine Ford, ACP clerk, Adams county, attended the meeting. Cletus J. Gillman, former SCS technician in Adams county, was one of the speakers. MARCH 22 DEADLINE TO SIGN TO PARTICIPATE IN THE 1963 FEED GRAIN PROGRAM: Only five more days to sign up to participate in the feed grain program — March 22 is the deadline — ■& Feed grain producers are invited to come to the office for details of the program as they pertain to the individual farm. Our advertisers are for your HOME TOWN — DECATUR. Patronize them.
■rxflhv i£ Sr < •*« fIK J fl ' ** infoL.fl M I th* ■ I KITE-FLYING PRlZE— First prize in the Decatur Optimists kite-flying contest, to be held eariy in April, is the new bicycle shown above. Examining the bicycle and other prizes donated by the retail division of the Chamber of Commerce are, left to right, Mike Richards, Mike Beery, and Greg Litehfield.—(Photo by Mac Lean)
■ j 5 ....... Jl||i ■ fl** ■ I SEE POP!—Roger Borne, 821 Jefferson St., gives his son, Greg, a few tips on building a kite, at the first kite-workshop, held Friday evening by the Decatur Optimists. Workshops are also scheduled for March 22 and April s.—(Photo by Mac Lean) / ! ?•
Lisi Honor Students At Monmouth School Honor students for the fourth grading period of the school year at the Monmouth school have been announced by John McConaha, principal. The honor roll follows: Seniors—*Larry Bieberich, Bob Auer, Ruth Ann Beery, Janice Franz, Kay Stevens, Norwin Stoppenhagen. Juniors—Marjorie Bleeke, Margaret Cook, Connie Folk, Linda Owens, Gloria Thieme. Sophomores — Cynthia Boerger, Maxine Bulmahn, Steve Hakes, Nancy Krueckeberg, Connie Reinking, Leonard Rekeweg, Barbara Werling. Freshmen—Don Bixler, LaDonna Braun, Duane Buuck, Connie Fox. Grade B—*Brenda Crozier, *Ann Kruetzmah, *Bill Rydell, Ricky Bertsch, Susan Breiner, Bonnie Caston, Sandra Miller, Jerry Steiner. Grade 7—*Beverly Geyer, ♦Jerry Hakes, *Karen Kunkel. Ronald Journay, Kim Krueckeberg. 20 Years Ago Today March 16, 1943 — The city ad ministration has pledged full co-
NOW PAYING 00/ per Starting with the very first month —B% interest checks . YEAR are automatically mailed to you on a monthly basis with an investment of SI,OOO or more. Interest paid W® g quarterly on less than SI,OOO investment. »- -EXAMPLE— — LEARN OF THE Y our Investment Your Monthly Check WRITE FOR FREE "MONEY-BACK" $ 1,000.00 $ 6.67 BOOKLET - - . ~.A ■ "... POLICY AVAILABLE 5,000.00 33.33 "REAL ESTATE TO ALL INVESTORS 7,000.00 46.67 INVESTMENT TRUSTS" 10,000.00 66.67 Hundreds of Indiana residents, including many from Decatur and Adams county, have invested over $3,180,500 of the total 5 million dollar offering in the past T 2 months and are now enjoying this high interest return. This dearly indicates that this investment opportunity will be sold out very shortly . You too, can increase the earhings on your savings. Don't delay. NOTE: MAIL THIS COUPON NOWI - - - . . . The 2nd semi-annual BONUS • TQ; MU|TAi|f WEM gjTATE INVESTMENT tt UST 01 J DIVIDEND will be paid in 1 402 sourhway Blvd., last, Hokum*, hid. ■ April, 1963, to all Trustholders 1 Please give me booklet and further information: ( of record on March 31, 1963. [Name . —- This bonus dividend is in addl- ( Address . -- - - , tion to the regular monthly • dividend. - - ■ - • - ‘ • • - • ’
operation with the civilian defense committees in the victory garden movement here. Theodore C. Zayner, coach of the Decatur Catholic high school has received orders to report for military service. High winds blew down the cityowned 50-foot coal silo and 75foot elevator on North Seventh street, causing $2,060 damage. Herman Geimer, of Union township, was reelected chairman of the Adams county tomato grawers association at the annual meeting. Other officers are Rolland Miller, vice chairman; J. Schultz, secretary-treasurer, and Rolland Grote and Ed Steele, directors. German reports Allied offensive is launched by-British in Africa. NOTICE OF ADMINISTRATION In the Circuit Court of Adame County, Indiana. Notice is hereby riven that EMMA WORTHMAN, ESTHER MOELLER AND MARY EOLEY were on the 15th day of Mach, 1965, appointed: Co-Executrlees of the will of MARTHA DETTINOER, deceased. — AU persons having claims against said estate, whether or not now due. must file the same In said court wtihin six months from the date of the first publication of thjs notice or said claims will be forever barred. Dated at Decatur, Indiana, this. 15th day of Marcb, 1983. Richard D. Lewton Clerk ■of the Circuit Court for Adams County, Indiana, EDRIS and BORIS Attorneys for Estate • 3/16, 23, 30.
■ &AWNMT, MA*CH it, 1968
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