Decatur Daily Democrat, Volume 60, Number 117, Decatur, Adams County, 17 May 1962 — Page 11

THURSDAY, MAY it 1961

Editing Woman’s Magazine Perilous

By DICK WEST United Press International WASHINGTON (UPD — One of the world's most hazardous professions is editing -a woman's magazine. The brave fellows who accept this dangerous as signment are thrown into a fierce circulation struggle in which their survival depends to a large extent on feminine whims. Consequently, their Job security rating falls somewhere between Kamikaze pilots and politicians. During the Magazine Publishers Association meeting here this week, I chanced to have a chat with a chap who occupies one of these perilous posts as the editor of Redbook. His name is Robert Stein and he is somewhat unusual in that his magazine has been increasing its circulation recently. Being skilled at posing questions which might not occur to the avarage reporter, I asked him how he accounted for his success. Tired of Image Stein replied that he works on the assumption that a lot of women are getting tired of trying to live up to the image of Amerivan womanhood as reflected in the other magazines. “The composite magazine housewife is on a diet but keeps on cooking rich desserts,” he said. “She handles her children as if she were a practicing psychologist. “She dresses like a fashion plate even though she makes her own clothes. If she has unexpected dinner guests, she goes to the freezer and pulls out a casserole fit for a gourmet. “She tries at least one different hairdo a week, usually changing colors. She advises the school principal about the latest educational theories, keeps her friends informed about President Kennedy’s foreign policy and coaches her husband on how to get ahead in his job.” Fixes Family Auto “She fixes the family auto with a hairpin and never needs an obstetrician, pediatrician o r gynecologist except to confirm her own diagnosis. “Then, when she gets the children off to school, she goes back to being a research physicist or discovers a cure for the common cold.” Stein said he felt there would

I KA M■ I I ? nt V 1. i .w—x T to tu&AU “My Cooperative to my business. I own stock in fc—together with my neighbors, I help to establish its policies and direct its management. My cooperative was established to satisfy my Reads to serve me end no other mastea,* X a < IFhen you self drain, MvesfocJt, dairy and other produde ...when you buy fuel, feed, fertilizer, chemicale, equipment, or supplies...Ra to your advantage todobuzmom with your local cooperative. Remember, the eo-cp war oetabliehed for service pour welfare is ite only fpaL A ADAMS COUNTY W FARM BUREAU CO-OP ASST.

7FNITH UHRICK BROS - I fl If II II TRANSISTORS DISCOUNT FURNITURE | ■ - • • • \ f . — I

be a market for a magazine which told women that "you don’t have to do all of that” “We never publish 10 easy rules for doing anything,” he said. His magazine also has adopted a sort of anti-togetherness theme. The latest issue has an article suggesting that marriages might work better if husbands and wives quit confiding in each other. Intrigued by his dissertation. I asked Stein what originally caused him to steer away from the typical woman’s magazine woman. “It’s simple,” be said. “I figured that if there were such a woman, I surely would hate to be married to her.” Finish Hearing On Hatch Act Violation INDIANAPOLIS (UPD—A US. Civil Service Commission examiner is expected to rule in July on charges of Hatch Act violations on the part of Indiana Civil Defense Director Robert Bates and one of his former aides. Examiner Andrew Goodhope wound up a two-day hearing here Wednesday on the charges that Bates and Samuel Stone, former public relations director of the CD department, had engaged in political activities. The Hatch Act forbids such activities on the part of officials of state departments partially supported by federal funds. Following the completion of testimony, Deputy Atty. Gen. Addison Dowling asked for dismissal of the charges but Goodhope refused to accept the motion although he said it would be made part of the hearing record. Dowling maintained. “None of the evidence proved Bates or Stone attempted to coerce employes or advise people in any way or use threats of employment with the department to obtain contributions” to the Democratic party. Most of the hearing was devoted to charges that Bates and Stone requested CD employes, some of them Republiacns, to contribute 2 per cent of their salaries to the Democrats. One of the employes was fired about four months after the request was made.

Doubt Control Need Os Sugar Beet Acreage By BERNARD BRENNER United Press International WASHINGTON (UPD — Agriculture Secretary Orville L. Freeman indicates that he probably won’t have to impose acreage controls on sugar beet producers next year. This forecast depends, however, on passage of the administration’s new sugar bill. Freeman appeared before the House Agriculture Committee Wednesday to testify on the sugar bill. The measure provides an increase in marketing quotas for domestic producing areas. There have been no acreage controls on sugar beet production since 1960. Industry leaders had been warning that controls might be needed again in 1963. But Freeman said Wednesday that if the new sugar bill passes “it is questionable whether acreage restrictions would be needed in 1963.” Beyond 1963, however, Freeman conceded it may be necessary to restore controls on beet acreage, partly because par-acre yields are rising. But the secretary said that if controls are necessary, the acreage for established beet growers probably WS’t be cut below the 1961 level. An international farm expert estimates that about half of the world’s people today get too little to eat, or suffer from lowquality diets. The estimate comes from Oris V. Wells, an official of the U.N. Food and Agriculture Organization. Wells spoke in Washington this week to the World Food Forum, celebrating the centennial of the Department of Agriculture. Wells, a former high - ranking Agriculture Department official, estimates that from 380 to 500 million people suffer from hunger. The expert estimates that another one billion, 100 million people are under-nourished — they may be getting enough food, but the quality of their diets is poor. Most of these people are in the so-called “developing areas” of the world in Latin America, Africa, and Asia. They are especially concentrated, Wells says, in the Far East. Seat Belt Use NEW YORK (UPD - About 2 million automobiles in the United States are equipped with seat belts. Dodge safety engineers estimate. The number of belt-equip-ped cars is only about 3.3 per cent of all the automobiles on American highways. About one third of the motorists whose cars are equipped with belts use them regularly, the safety men said. Dead Letter Report NEW YORK (UPD — A claims manager of a moving company (Atlas Van Lines) received this explanation from a customer as to why he had not responded to an earlier letter: “With reference to the above entitled claim, your letter fell into the hand of my infant son and he chewed it up Please send me a copy so that I may know what you were writing about.” Unlike other bears, the polar bear has fur overshoes which protect the soles of his feet —— his sight is better.— and he has an extraordinary sense of smell. Hearing Experts Return To Decatur SONOTONE’S HEARING EXPERTS, Mr. and Mrs. C. J. Knutson' 1 of Fort Wayne will conduct Sonotone’s regular monthly hearing center at the Rice Hotel this Saturday, May 19, from 2 to 5 p. QI. Anyone who has a hearing problem, or difficulty in understanding is invited to consult Mr. and Mrs. C. J. Knutson without charge. Those doing so will be given, in privacy, an audiometric hearing test following medically accepted practices and an analysis of the individual’s hearing loss. Investigate the Sonotone plan for better hearing. It employs the latest transistor and research developments for compensative correction of hearing impairment Home consultation by appointment. Free booklet on request. Advt.

' ttttl WiMMtA

Market Drop Is Puzzler

By JESSE BOGUE UPI Financial Editor NEW YORK (UPD—The. morning after New Year’s Day, trading on the New York Stock Exchange opened with' the Dow Jones averages at 731.14. Today at the opening of trading: 654.04. Difference: 77.10. Wall Streeters differ in their regard for all the technical values of indexes; but they all watch them. This particular set represents the general levels of 30 industrial stocks. People ask: What happened to the level of stocks? Is there something wrong in the stock market? Out in Chicago, engineer Robert E. Lyke said he is “perplexed.” “All the business indicators point to a rise, but the bottom keeps dropping out,” he said. But down in Washington Tuesday Secretary of Commerce Luther H. Hodges, pointing on jumps in the rate of personal income for April over the figures for the preceding month and a year ago, said what was happening in the stock market was “not a reflection of what we find in the economic picture." Traders and analysts—the men who try to keep track of what the market is doing—have varying theories on its behavior. But most agree it is not one single thing, but a combination of many, which has led investors to watch IBM go from 579 last Dec. 29 to 457 Tuesday; American Telephone and Telegraph from 136% to 120& and others perform similarly. They talk about the “earnings ratio.” That is the ratio of the dollar value of a stock at the current market price to the dollars it earns—the dividends—per year. More simply: How much of a dollar comes back for the dollars tied up? Some investors during the latter months of 1961 and on into 1962 certainly had the feeling that the earnings ratio was too high. In a frame of mind of this kind, one may or may not choose to ignore whatever might be the long-range worth of the company or industry behind the stock; decide simply that the price to pay —or the price one could get for a share — was such that there might be a better opportunity elsewhere. After all, banks and otheF financial institutions raised interest rates. Or perhaps the growth potential — the amount by which one’s stock could hope to increase just because of the population figures or the opportunity for a business expansion—was not growing as fast as it had in the past. Forty dollars of a man’s money might be tied up to get him SI a year. He might be able to get $1.60 by putting it into a bank and leaving it there for a while. So he doesn’t buy the stock. He may even sell it. Pull out for a while and see what comes next. Sit stilt All this is pretty much a matter of arithmetic. But a d ollar doesn’t put itself into a stock market; some one puts it there. Last Monday, so many people sold stocks that for a time the tape—the %-inch wide paper strip which reports transactions on the market—was more than 30 minutes behind telling what was going on at the floor of the exchange. There were many sales for the machinery' to cope with. It could have been bad news from Laos, and that small investors were worried. Or there were some solid figures about business expansion and the general outlook es a conference of business leaders and administration figures at Hot Springs, Va., but nothing to indincate any sudden spectacular indicate any sudden spectacular Then about midday, the market turned around and started to climb. By the end of the day, the averages were up. Institutions and funds came into the market to try for the stocks at the low prices, and they bought. But Wednesday, the market was a bit aimless again. “This market has fooled a lot of people,” said one analyst. “Two weeks ago, it looked like it might have ‘bottomed out.* (reached a low level for the time). It fooled me . . . the indicators this time didn’t work. “It has been in an emotional state.” “The market is nervous,’ s’aid another, “people don’t know what is coming.”

The question of confidence, or lack of it, is one which will draw debate from Wall Streeters, depending on the short or the long view. The quick reaction of the administration to a proposed steel price increase dropped the stock averages on the second trading day after the proposal was announced. They climbed again, then fell off steadily for the last five trading days of April. Last week they slid every day. Premise here is that with government keeping prices and wages in check, the factors that would drive stock prices up are restrained. And some find the Securities and Exchange Commission’s yearlong investigation of stock market dealings a curbing factor; it brings caution, and there are a few who eye this quality skeptically in a risk capital market. But the statistics — mostly — looked good this week. Industrial production; payrolls; the hours that people worked, and the personal income figures went up. And that inflation: “I can’t see that it is over,” said one member of a brokerage firm who has been working in Wall Street since 1927. “It may be in check for a while. But it’ll keep on.” “You need a good economy for a good market,” said another. "You need business to create jobs if it is going to be sound. The administration will be trying to stimulate business again, maybe in a subtle way.” Ike To Campaign In Indiana Next Fall INDIANAPOLIS (UPD—Former President Dwight D. Eisenhower will campaign for Indiana Republicans in their battle with the Democrats in next fall’s congressional campaign. GOP State Chairman Thomas A. Gallmeyer, Fort Wayne, announced at a state committee meeting here Wednesday that Eisenhower will speak Sept. 13 at a rally on behalf of House Minority Leader Charles A. Halleck, R-Ind., at Rensselaer. 4 During Wednesday’s meeting, Gallmeyer and all other state committee officers were reelected to complete the state’s GOP reorganization which began on the county level last week. Mrs. Esther Guthridfe’e, Fowler, was reelected vice chairman; James T. Neal, Noblesville, secretary; and Stanley Byram, Martinsville, treasurer. Gallmeyer also announced plans for the GOP state convention-June 19 and said that he will order that

kV.F.W. Motto 1 * > ' A E ... fTo honor the llßßll l ; hSgfe I by helping the living I IwhOp I' ★ I Mftr « VOMW ooorro.W** J ; I ® T# < *- F - w < AH| l WW* Ml HU- AUXCIAWASKVOUTOWIARA... r BUDDY'POPPY k ALL PAOCECOS USED POW MEEbf OF DISABLES VKTEAANB ANO ■ i .■■■■■■imi i n M — i . uni

Award-Winning Cotton Designsj fl f uL. ■’ i H m I ■ BUI j ■ ilfl 'IB - llßfe B ■fl- re&f " Il m ■ / Bp! / n b i j These taigas la tottim an ky Jacques Tlffeau, winner of the Cotton Fashion Awart fori I 1962. Brown-and-white cotton seersucker (left) has jacket with gentle shaping and a softfr j gathered akM. Cottos suit (right) is printed in a leaf pattern of hrown-anAuno. —4

the machine balloting at the convention on all contested races to be voted on at the same time. In the past, the procedure has been for delegates to vote separately on each race. The chairman said that Lt. Gov. Richard 0. Ristine will be the convention keynote speaker. Rep. Richard L. Roudebush, R-Ind., Noblesville, win be the temporary chairman with Rep. Donald C. Bruce, Rplnd., Indianapolis, as permanent chairman. First Land Bought For Proposed Port INDIANAPOLIS (UPD—Despite a few legal snags Wednesday, the Indiana Port Commission finally purchased the first land for the proposed Lake Michigan Port at Burns Waterway in Porter County, Commission Chairman James Fleming, Fort Wayne, handed a check for $160,555 to former State Sen. John W. Van Ness, Valparaiso, assistant to the president of the Midwest Steel Division of National Steel Corp., in exchange for the 76.83 acres. Hie hitch developed when, just before a scheduled transfer ceremoney in the presence of assembled newsmen, Fleming learned that Atty. Gen. Edwin K. Steers never' had checked the warranty

deed for the property although John Bradshaw, an Indianapolis attorney who handles legal mat' ters for the commission, had done so. Fleming said, “As a matter of procedure and good business,” the attorney general also should ap.prove the deed and sales agreement. The commission then went into an executive session and in-

iSwS g WrttQuwKtylftTchandiMalßw»«CutPrie—l | 16’-2434*“ 441 W • Big sixo s•< sorairi • tsgulady Ea«b S K • Choiceof brigWsotors * • Plastic. 9-o*. slxa. meSchsttSST —£r7B“ I • Exira duty IH-HP, 4 cycle ongiM I • Roßo SiAflfl cvtti vcrifl I (P TURPENTINE Rag. P ” Puro distillsd spirits 84< , jFV J K BIKE TIRE Reg. A77 W Two 26'sizes. Crest De1uxe....2.19 | L GALVANIZED PAIL 50<J ■ 36-7204 I &il4 88 i ?s99 < | •Os IXI Cray Vim Sra WVCVlwIvi ÜBstyno construction. B-play. • With %* metal logs ■ M-9300 SB-8707. 8701 f _ WU.T fl W ,Al ifl » WEED KILLER J •' • AU fl B S..MCM & BBC fl | 3 ■ >/,-«»' «’ '■'■’wfcj.rt. I PLASTIC ELK. rousH aom ■ • I "ST ' 2nkzs 445 l K 22c " pKgSi "HIV ■ —■■■SSSESSSSEMEESSSSSSSStaSSSSSEiiiiiiSSSSMiMMii

PAGE THREE-A

dicated the transfer probably would be delayed a week. Later in the day, however, the money for the property was turned over to Van Ness. Steers also had asked the commission for clarification of “who is handling the legal work’ ’ but Fleming said the matter would have to be determined at a later meeting.