Decatur Daily Democrat, Volume 57, Number 261, Decatur, Adams County, 5 November 1959 — Page 10

PAGE TWO-A

More People Adopt Art As A Hobby o By HORTENSE MYERS United Press International INDIANAPOLIS <UPI> — The space between people and artists is narrowing just as the gulf between musicians and the public has been bridged, an Indianapolis art director believes. Wilbur Meese. art director for Eli Lilly Company, gave several

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reasons for the gowing awareness by the public of art as part of everyday living and not "a bunch of pictures hanging in a museum.” "Art is taught more widely in the schools. Television also brings the public and art closer together. And the growing number of people who have adopted art as a hobby is another reason. Winston Churchill and Presdent Eisenhower both have helped popularize art as a hobby,” he said. Meese said that many persons who wouldn’t think of going to an art museum will be attracted to a sidwalk art show.

Gulf Between "Arts’* But he said that within the profession itself, a wide gulf still exists between "gallery art” and "commercial art ” “Photographers are artists, or at least most of them are,” Meese said. “So are architects, interior decorators, industrial designers, lettering men—and art directors. Meese recalled that he had decided at age 14, while living as a farm boy near Crawfordsville, that he would become an artist. “There was a boy in our school at New Market,”« he said, “who would draw pictures of things we were studying in class. I think

THE DECATUR DAILY DEMOCRAT, DECATUR, INDIANA

perhaps I was tfanld and saw in • what that boy was doing away i of accomplishing something praise worthy without having to face the public personally.” Meese came to Indianapolis to attend the Circle Academy and lived for two years in the home of George Mess. “I hink I learned more about art from living in the home of an artist than I did from the school,” Meese recalled. He also studied at a Cleveland school and worked as an art director there before returning to Indiana to join, the Lilly staff. 7Art Directors

Meese sees the role of the industrial art director as "creating a corporate image” in the minds of customers and the public. The Indianapolis pharmaceutical firm has a staff of seven art directors who handle “everything that's printed. . .advertisements, pamphlets, brochures, letterheads, trade organs.” Meese said his department has just arranged the purchase of a series of museum-type paintings to be used as covers for the company’s house organ. These are being painted by Aaron Bohrod, University of Wisconsin artist-in-residence.

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Meese also is a district chairman and an advisor for the Indiana participation in American Art Week, Nov. 1-7. Hundreds of shows and displays have been arranged not only by galleries and museums, but by shopping centers and stores. Meese is hopeful that one lesson to be learned by the observance is that “the poeple who create advertisements are in the same profession aS those whose work hangs in an art gallery ” But he is doubtful the idea will get wide acceptance among the so - called “fine” artists themselves.

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THURSDAY, NOVEMBER 5, 1989