Decatur Daily Democrat, Volume 56, Number 103, Decatur, Adams County, 1 May 1958 — Page 5

THURSDAY, MAY 1, 1958

Operation Upturn Launched By 6. E. Speed Recovery Os Nation's Economy An aggressivecampaign “To build sales and jobs in 1958 and to accelerate the upturn in business’ has been announced by the General Electric company.

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Called “Operation upturn”, the new program will mobilize all General Electric personnel and facilities in a six-month drive designed to exercise leadership in bringing recovery to the econElectrlc vice president, componomy. H. A. MacKinnon, General ent products division of which the Decatur plant is a part, emphasized that the program is not simply a sales promotional effort based on reducing already favorable prices. “It is a sustained

f company-wide program focused I on bringing to customers the betI ter service and better values now available,” he explained. “It is calling forth the enthusiastic efforts of more than a quarter milliotf employes in plants and ofifces throughout the country.” MacKinnon also said that the program will enlist the support of 45,000 suppliers and more than 400,000 firms that sell or service the company’s products. “And it is our hope," he continued, "that the shareholders of

THE DECATUR DAILY DEMOCRAT, DECATUR, INDIANA

General ■tootrie— nearly half a million of them, including 9M.000 shareowners of record—will catch the spirit of this program.” MacKinnon pointed out that “Operation upturn” will be carried out by the company’s decentralized departments, “with each department applying’ its efforts to the specifics of its own market and location.” ‘ MacKinnon expanded on the thought expressed recently by one observer of the current business scene, “what this country

needs is hot purchasing power, we need purchasing.” He observed that- the vast majority of people are still at work, have built up $272 billion in cash savings ... . enough to pay off every home mortgage and every consumer debt in the country with more than $134 billion left over. “Obviously, people have money to spend," he explained, "but whether through lack of confidence or lack of interest, they just are not spending it.”

Last week, chairman of the G. E. board, Ralph J. Cordiner, called for a special effort by “every business to buckle down and sell goods as never before.” He said consumers have the money to spend, industry is tooled up to deliver as never before, and there aijf clear signs that the national upturn is trying to get underway. “This is a moment of opportunity," he said. "The recent slight upturn in orders can be turned into a definite trend, and

then snowball into steady recov-1 ery, if business and industry will join in a fresh, concerted effort to go after the orders. “A powerful customer-focused effort ’now can make a listless market come alivd and can get the volume of production mbving upward again," he concluded. „ SEEKING from Page one) | <R-Ind.) predicted it never would become law. “I think I can say ■

PAGE FIVE

'with confidence it would be vej toed,” he said. To Receive Bids On Adams Countyßridge The Indiana state highway de- ■ partment will open bids May 27 ■on 30 road and 13 bridge construction projects. Included in the bridge projects is one in Adams county, on a county road over Blue Creek three miles north of state highway 118.