Decatur Daily Democrat, Volume 55, Number 292, Decatur, Adams County, 12 December 1957 — Page 14

PAGE SIX-A

After-Chrisfmas Exchange Headache Stores Developing Philosophical View By GAY PAULEY United PreM Women’s Editor NEW YORK <UP i-This is the time of the year we rush out to buy gifts for someone else to rush back and exchange after Christmas. Perhaps it's a red chiffon nightie for an aunt who has slept in flannels for years, or golf tms for an uncle whose main is getting up from the tame. 7 s Wahtever the reasons, the exchanges and returns are inevitable. And most stores have developed the philojjphical attitude that the customer usually is right after the holidays, even if the Returns cost money in extra personnel and handling. Most stores try to trim the post- . ; ’ i~t* —•~-Tr~Ti »--i; — ' . o n

Public Sale Saturday Nite December 14 At 7:30 o’clock DST Location: 1 Mt miles east of Decatur (% mile north of Highway No. 224). This is our Annual Christmas Sale - GENERAL MERCHANDISE - ELECTRIC Sewing Machines; Electric Sweepers; Steam Irons; Toasters; .Electric Mixers; French Friers; Electric Skillets; Automatic Percolators; Silverware; Dishes; Cooking Utensils; Comforters; Jewelry; Benrus Watches. Both Mens and Ladies. <l7 and 21 Jewels); Dolls; Some Toys; Billfolds; Pen Sets; Norelco Razors, Both Electric and Battery. ELECTRIC Hand Saws; Electric Drills, both ti and *4 In.; Grinding Wheels; Sanders; Drill Seta; Drop Cords; AU Kinds of Tools; Hundreds of Useful Items Not Mentioned. Coma early. Do your Christmas shopping at your own price. DECATUR SALE BARN AUCTIONEERS: Sevonty Students of the Reppert School of Auctioneering J

i -IJHL I ! MIMHm 4- * / i I fiWMW- 1 t MWwwdv • • / • mwi® f I i •’ * • A- v JSKk limi i I MWI• O' hHI 1 ? r MMM 8 1 ■ 4 . • | I -*<■ ■ I | nT G i vO*y*T| I M w.HF wnßrnSikHl fl ® wjHnlr ri lß3wwl S 8 SlliMffl-'r W’ B'wß. I «' '^ + ■ *.'sfcJ I «I- - IfflnWW ‘ 8 | WawE i | SMARTEST '5? GIFT: SMARTEST 'SB SPORTSHIRTS | A So new, so smart-looking, so practical they’re the like... the elegant McGregor tailoring that fl 5a fashion hits for ’SB ... ready now! The patterns and b-r-e-a-t-h-c-s quality to the last minute detail. colors he wants ... the easy-to-launder fabrics you Choose for your list from our great selection—now. 8 i *' ■ I I Begun's Clothing Store | OPEN EVENINGS TILL CHRISTMAS!

r ■ ■ - .. -a- ■ •- I 1 holiday rush by pre-holklay advice. Take the adjustments department of Abraham and Straus. : one of the nation s largest department steres, .t came out today i with a guide to gift selection for I“A Happy Aftei-jChristmas." Select With Care The department manager : Charles A. Binder, said the first I rule is; "Avoid fever and flurry ’ and give your selections sdme thought. Desperation buying causes more returns and exchanges than any other single factor.’’ Binder, an old hand at shoothing the ruffled feathers of customers, offered these suggestions; —Become a size detective and know measurements of the person for whom you’re buying. Wrong size is the number one reason for returns. Don’t tell the salesman, "my husband is about the same size aS that man over there in the grey suit. . .” —Know the taste of the person for whom you’re shopping. And don’t inflict your taste on others. Buying cuff links for a man who

1■» hntes French cuffs means your i gift goes back after Dec. 25. —Compare notes and share shopping secrets with family members and mutual friends, to I avoid duplication, another i cause for returns. Your six-year-1 old niece may have waited all iyear for a new doll, but she 1 would rather have a doll and a doll wardrobe and doll furniture, than to end up with three dolls, all alike. —ln shopping for children, ag« level is important.” "It’s too old for him,” is the most common complaint of mothers returning toys. "Actually," said Binder, “999. 999 of every one million customers have legitimate reasons for return or exchange. ’ It’s the one in the million which gives a stpre its biggest headache, or its biggest laugh. Women Make Most ReturnA Binder said women make more returns, than men, but not necessarily because they are harder to please. ’They do most of the shopping to begin with,” he said, "and they have more time to make returns." In the men’s division, items most frequently brought back. Binder said, are shirts, ties, and wallets; in the feminine* department, blouses, perfumes, compacts and lingerie—"l don’t know why,’* said Binder, "but some ! people will insist on giving a black nightgown to a 65-year-old woman.’’ Binder said that contrary to many of the cartoons, adjustment departments gear for the post-holiday rush and make the best of it. His favorite return was not after Christmas, but after a wedding. “I looked up one day and there was a young couple loaded with a small ton of bundles/’ he said. “They lugged the works up to the counter, unwrapped everything and said: ‘"Okay, now which of this is yours?”’ a Boston, known as the “Center of Culture”, has more than 200 educational institutions within its j limits. I

THE DECATUR DATT.Y DEMOCRAT. DECATUR. INDIANA

Retailers Show Confidence In Holiday Trade i Many Believe New Record Is Possible During Next Month By EVERETT R. IRWIN United Press Staff Correspondent CHICAGO (UP) — Department store officials crossed their fingers today and waited hopefully for a deluge of Christmas shoppers to flood through their doors. Spokesmen for major stores In midwestern cities offered a variety of reasons for a sharp decline in sales in November over the same month a year ago. They blamed a late Thanksgiving, deliberate shortening of the Christmas shopping season, inclement weather and a general tightening of shoppers’ purse strings. Several department store officials, who declined to be quoted, admitted frank disappointment at the slump that sent midwestern store sales off 8 per cent for the week ended Nov. 30 and off 10 per cent for a four-week period in November. But most of them expressed, guarded optimism that business would pick up sharply in the last two weeks before the holidays. “Christmas is an awfully hard thing to kill,” an executive of one of Chicago’s largest State Street emporiums said. “When all’s said and done, shopping for this holiday is uSuaHy affected less by general business downturns than shopping at any other time of the year.” The executive said, “We had a combination of a general slowness of business and rather discouraging weather around the middle, of November.” He added that the Friday after Thanksgiving —usually Chicago’s biggest shopping day—“was heavy in traffic

Florida Tangerines For Fun ■ ! 1 : 1 I I 1 < < I t <••-. • The fruit bowl is coming back into the American home, along with more casual eating habits and less empharia on heavy desserts. Holidays, in particular, lend themselves to such offerings to family and friends so fill a bowl with juicy tangerines and watch them disappear. Florida’s famed zipper-skin fruit will ba in local markets In | time for tucking into toes of Christmas stockings, decorating the tree, and for serving at children’s parties. Even tots can peel the kid-glove fruit and they love its sweet juiciness. Tangerines, like other members of the citrus family, are full of vitamin C, and good for you. . . ... Tangerines are fun to work with in the kitchen, too. Heres a delicious marmalade to make while they’re in season. Tangerine Marmalade R 8 Florida tangerines Vi cup Ihne or % cup water lemon juice ■ teaspoon soda 4 cups sugar 12V4-ounce package powdered pectin W <, Remove peel in quarters from tangerines; discard white fibers on inside of peel and on fruit With a scissors cut rind in thin slivers. Add water and soda; bring to a boil. Cover and simmer 10 minutes. Cut tangerine sections in three pieces; remove seeds. There should be 3*4 cups (1%-pounds) prepared fruit Add with lime juice to undrained cooked rind. Cover; simmer 20 minutes longer. Measure sugar and set aside. Measure 4 cups fruit into a large saucepan; place over high heat. Add powdered pectin and stir until mixture comes to a hard boil. At once stir in sugar. Bring to a full rolling boil and boil hard for one minute, stirring constantly. Remove from heat, skim, ladle quickly into glasses. Paraffin at once. L yiFTTt! About A 8-onnca rtasseii ——————

but we just didn’t get the dolr lars." ... , / ' “People are holding back.” he ■ said, “but eventually they'll cut i loose and buy.” Officials of S.S. Kresge Company ' in Detroit, Gimbels in Milwaukee '.and the L.S. Ayres department store in Indianapolis pointed to the ' late Thanksgiving. But the Ayres ’ ftsfficial told the United Press, “I ,*think in the The general manager of a topi flight Detroit store said an irfh crease in unemployment and a de* crease in automobile sales, togeth•fer with the late Thanksgiving, ’ were responsible foj the drop in the Motor City area. He predicted business would build up for the ‘ remainder of the Christmas season but not enough to make up for the .November lag. . Back To School CASTLETON, Vt. — (W — At i 52, Mrs. Claire Parker, mother of f three grown children, has enrolled in the freshman class as aCstleton * Teachers College.

;m> ■ . oo your ■B ( O'-.,,--. ~ 7 '$ H R QTMAo ■• P ■•' ~.00 | ; 4 4t* A, v «+ i s> Mfas 4s * baa }’:::■■, ■ J1 iT>J di I* « Only loShoppingDayeLert! g f JBf ftja if Shop Here Now for Famous | ■| LIONEL TRAINS Il’iOThL B*T »W»I. g i» and Accessories v==l^^i M-98 a L® - fII /•sgffy -if.. g t 3? r—- _ AAv u / ***** *’*”* t T w **** ffUtteo- S S J&B3BSSSM gTTTWI grrrrrrnn CBfg? Mdse jfl I —f “« whMe “ ' —I —— — I wish nd crim. W l © Buy On Easy Budget r<rin« E k r QS aS j 2-00 ® Week g e Quick ou the Draw, Pardner— g ► | M.ke i. . real Christ for cbm of Give hi. . g ? famous Lionel train set. They’re precision-detailed and qnalxy- V,B ,eather holsters with 5? M built to give years of pleasure. flashy decorations. The two W - nine-inch repeater guns i * fj*-. yO^ihiaB e puff smoke! Beautiful wide ff : New! contour belt. wf j W UON'l piggy BACK tfgiigSw HOLSTER SETS y k 5? TRANSPORTATION SIT fi Llw His'yQr ffil o9 -R' From 3F Cranks move the trucks off the . M fn «O QS ffi L W -. platform onto the car and bock h k vl* 4 -* lO S £ » again. Ifs new and wonderful! " * g *| OPEN EVENINGS TILL CHRISTMAS I | ! i Myers Home & Auto Supply fl ACROSS THE STREET—EAST OF TW OOURT HOiJM E

X Marks The Spot PETOSKSY,— Mich. — OB — Yellow X’s has marked the spots where sidewalks in Petoskey need repair. City officials said the yellow marks were painted in front of 72 homes. If the property owners fail to fix the sidewalks, the city authorizes the repairs and bills the homeowner for the work, plus a 10, —* Auto Accident Losses GRAND RAPIDS, Mich. — ffl — Financial losses from auto accidents rose 220 per cent in 10 years, according tol^J.Wall of . the Michigan Insurance Information Service. Wall said that from 1947 to 1956 traffic accidents caused a paid insured loss of more than $710,000,000 in Michigan. The rate of accidents was up 79 per cent and injuries rose 77 per cent during the 10-year period, but fatalities climbed only 19 per cent, Wall added. Trade in a good town — Decatur

Scientist Scores Tranquilizing Drugs Over-use Os Happy Pills Is Assailed By DELOS SMITH a United Frew Science Editor NEW YORK (UP) - Other ages had their "tranquilizing drugs" tod, a medical scientist has reminded the profession—and some of those drugs eventually blocked the general progress of the peoples who used them generously. Prof. Julius Pomeranze of New York Medical College specified that he referred to "alcohol, tobacco, betel nut, cocoa leaf, opium and heroin." His was the newest voice raised in warning against the over-prescribing and over-use of happy pills. "Tension and anxiety are not only products of progress — they are also factors in its development,” he said. "Anxiety creates the drives that lead us to progress. Tranquilizing drugs of the past have moderated drives, altered physical structure and destroyed emotional patterns. In this sense they have impeded progress." Anxiety Provides Drive He granted that it was "not pleasant to live with constant anxiety.” But, he continued, realistic situations of living produce anxiety — quite realistically. And it is the anxiety and the "drives" anxiety mobilizes that permit the mastering of the situations, he said, adding: "to destroy these anxieties may destroy our mechanism for handling these situations.” His warning was circulated among medical men through the technical journal of the American Geriatrics Society. It was based upon the premise that “the role of the physician cannot be replaced with drugs. Drugs can only be useful when the physician has established the role of friend, helper and true mediator, and then prescribes With full knowledge of the drug and the patient.” This age of medical chemistry has created "extremely valuable drufll" but it also has encouraged laxity in diagnosis. He thought it would be "a great advance for mankind if a drug were able to overcome the neurotic drives which lead us to unhappiness. Unfortunately the facts, when carefully considered, leave little hope that such a drug has been found.” He said the tranquilizers chlorpromazine and rauwolfie serpentina had been proven to have real effects in body chemistry and were both useful in the treatment of some severe mental disorders. He questioned that real effects in body chemistry had been proven in th case of meprobromate which IS marketed under the trade names bf “miltown” and "equanll."' ■ , Aida Mild Neurotics He said meprobromate had been proven out only for persons who are mildy neurotic and, at the same time, have a good understanding of their own emotional processes which produce their unhappiness, and an understanding of what stresses upset them. ."However, awareness ot: the ■ -

THURSDAY, DECEMBER 12. 1957

situation and good insight are fundamental in the self - evaluation of tension, and this evaluation often causes the tension and its somatic A bodily) components to disappear,” he said. "Drugs for which such claims are made must therefore be measured with extreme care, for results attributed to the drug may be the result of the patient's own emotional effort.” Professor's Houses BRUNSWICK, Me. —- — Four Bowdoin College professors have proved to be pretty handy with their hands as well as their minds. They will move this fall into four prefabricated houses they helped put together.

I LayltAwayfor | Christmas Day! | glamouc *T" lM.tM.r4d <—.s•< NbVfMp Tear Serrvf A 'nfOrlsftMsl . jpr HEM splendor -r» I 14K whH. «■•. 2 S|QQ» . uz, i | F tAOUNT **" t IMwMte gM Mto 4* *lso* 9 wtoey qßMivwv., O*ar AMWk Mm*m Maaaadlat 1 WaidM* baa SW4O la SIO,OOO ! LB ~ " Bower JEWELRY STORE • •■- - L —■ - a*__ - ata- ana. «