Decatur Daily Democrat, Volume 55, Number 214, Decatur, Adams County, 11 September 1957 — Page 12

PAGE FOUR-A

Radios Outselling IVSetsßyZTol Audience Drops Off To View Television By WILLIAM EWALD United Press Staff Correspondnt NEW YORK (UP) - This is national television week, a dandy occasion for looking at radio. Or even listening to it. Right now. radio (aw, come on, you remember radio — that’s television without old movies) is outselling TV as a gadget by about two to one. CBS Radio, an outfit with an interest in such things, reports that in the first 31 weeks of this year, 7,740,000 radios were bought as against 3,119,000 TV sets As an attention getter, of course, radio has been upstaged by TV. According to Nielsen Research, the average evening sponsored

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network show reached five-and-one-balf million families in 1949, but now reaches less than one million. The average daytime network show has dropped off, too — from three million homes in 1949 to less than a million-and-a-half. Still Has Audience Still, radio has not lost its ability to pull in a mass audience. Some 89 out of every 100 radio homes tune in to the magic box sometime during the week. In fact, recent Nielsen figures show that in the course of a week, more than 40 million families bend an ear toward the radios in their homes. r There’s no doubt that another huge hunk of time is spent listening to radio in places unmeasureable—in cars, at the beach, picnics and so forth. There are. for example, more than 38 million radios in automobiles alone —a figure more than the total number of homes with radios only 10 years ago. There are also about 10 million portables floating around. As far as programs go, radio

still beams out plenty of goodies. The Mutual Network has a "Horatio Hornblower” series with Michael Redgrave and a ’’Lives of Harry Lime" thriller with Orson Welles Mutual also features “Bob and Ray” in five 25-minute shows each week—which is almost as much comedy as TV now offers in a month. BCS radio is really perking—it recently completed a multi-million dollar deal with one motor company that’ll bring Bing Crosby, Rosemary Clooney and Arthur Godfrey to radio fans. Other Shows CBS radio also offers a Stan Freberg comedy show each Sunday that hits a pretty high average in funniness. The CBS stable also houses ’such” ‘ money-winners as “Gunsmoke,” “The Mitch Miller Show,” ‘The Robert Q. Lewis, Show,” and “CBS Radio Workshop.” The latter effort is of consistently high quality. Over at NBC radio, there is the weekend "Monitor” which draws bushels of listeners. NBC’s nighttime show, "Nightline.” showcases offbeat features including “Biogra-

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phies In Sound.” The Web also carries Bob Hope, Groucho Marx, "The Telephone Hour” and “Grand OT Opry.” One of radios prize quality efforts is in the ABC stable — the Metropolitan Opera broadcasts, now 27 years old. “The Breakfast Club” is still going, too, at ABC, a favorite since 1933. • So, this TV week you might try giving radio an extra whirl There is still plenty of life left in the old gadget. > / Brother Act NEW BRUNSWICK, N. J. — «P> — The Rutgers University football team shapes up as a brother act this fall. Senior Gene Simms, of Charleston, W. Va., will be playing guard, while a sophomore brother, Bob, will be at end. At the other guard position will be Lou Dell’Angela, a sophomore from Highland Park, N. J., whose twin brother, Silvio, plays center. United Press news and pictures originate in 205 bureaus—llo in the United States.

Annual Parade On 0 fNew TV Shows Variety, Westerns Topping New Shows HOLLYWOOD (UP) - Television's annual parade of new shows is underway for 1957-58 with 46 entries panting in the wings. More than 50 per cent of TV’s regular nighttime schedules' this fall will consist of these newcomers which have elbowed a like number of old favorites into limbo. • In past years situation comedies, quiz and panel shows into the breach. But 1957 is the year of westerns and variety programs. Here's a breakdown of the newcomers: Variety—l 2. Western—lo. Adventure—6. Comedy—6. Drama—6. Documentary—3. Quiz—2. Sports—l. ABC is gaining ground rapidly in making it a three-network race with CBS and NBC. Both ABC and CBS have 14 new shows, NBC boasts 18. The trend is toward more filmed shows—from Hollywood—and an increased number of colorcasts. Not counted in the tabulations are dozens of “spectaculars” now called "specials" which will be sprung as surprises during the season. Some will run as long as two hours. • y ■■. ■ -T-.wr w ’ fj, JE - . 'iff jf S W /A 1 -J ■ V f I gSfe 7 ' , * DURING A BREAK in the -Confidential” magazine criminal libel trial proceedings in Hollywood, Calif., Mrs. Marjorie Meade, one of the defendants, gets a line on a camera belonging to a news photographer. Looking on is Fred Meade, her husband.

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r W JOINT CHIEFS OF STAFF are shown as they posed ' at the Pentagon, Washington, for this photo, the first since Gen. Nathan D. Twining took over as » Chairman of the Joint Chiefs of Staff. In the group fL to e.) are: Gen. Thomas D. White, Air Force

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WEDNESDAY, SEPTEMBER 11, ittt

Chief of Staff; Gen. Maxwell D. Taylor, Army Chief of Staff; Gen. Twining, who succeeds Adm. Arthur W. Radford; Adm. Arleigh A. Burke, Chief of Naval Operations, and Gen. Randolph McPate, Commandant of the Marine Corps. (International)