Decatur Daily Democrat, Volume 55, Number 110, Decatur, Adams County, 9 May 1957 — Page 13

THURSDAY, MAY 9, 1057

Fj- 11|><> '0 anlir4Mßff hH 1®« Hv> PW &... IWJCTJWI iW FT tfSo; 'l*- ■ J J B K wv iJ< < lut a kj k 1 WW / w> <; « /l <w4i I jiy/ _ IP J .MSMBWO w J 180 THE CONGREGATION of the Zion Lutheran church Sunday morning celebrated liquidation of its debt on the Zion parish hall and immediately began a “building for tomorrow’* fund for its future expansion needs, which are now being studied. Pictured above, left to right, are: Oscar Lankenau and Phil Sauer, members of the church’s building committee; the Rev. Edgar P. Schmidt, pastor, and Earl Caston and Herman Krueckeberg, members of the building finance committee. * ________

SCHOOL REPORTER night at Worthman Field, the Jackets defeated the Hunterstown Wildcat. The D.H.S. team had 56 3/10 points while the Wildcats were close behind with 52 7/10 points. Larry Moses won four firsts, and Jay Gould, John Isch, and Stanley Alger also each took a first place. The mile relay was won by Decatur, too. This is the way everybody likes to see the teams come out. —D.H.S.— There are still several sporting events left in the season which will be held here in Decatur, so let’s all get behind our teams and give them a boost toward more and better victories. -D.H.S.— The commencement week schedule has been posted on the bulletin boards in the halls of D.H.S. It is a ’‘jam-packed’’ week for all the seniors. Commencement week starts Friday, May 17, when the seniors start taking their final tests. This is also the day of prom. It then continues on through the next week until Friday, when the final report cards will be handed out to the students. * - ~ —D.H.S.— ’’Say there, Mr. or Miss Senior of D.H.S. Have you paid for your cap and gown yet? If you haven’t, you’d better get it done right away! You know that it isn’t too long until you have to wear them!’’ —D.H.S.— Editor Sue Petrie and the other member of the Ravelings staff have been busy getting the pictures ready for this year’s edition. They have spent many study hall periods and several nights getting the pictures in order with the right headings and names under them. It is hoped that the yearbopk will be ready for distribution by the early part of the week that school is dismissed. —D.H.S.— Three hours and thirty-five minutes. That was the length of the Tri Kappa scholarship minutes. That was the a number of students. There were 11 applicants taking the test Tuesday evening. Mr. Alger, D.H.S. faculty member, was in change of the testing. From D.C.H.S., Nancy Mies and Elizabeth Miller were tested; and

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John Dorwin, Jay Gould, Sara Brunnegraff, Sue Petrie, Paul Schmidt, Stanley Kirkpatrick, Ted Schrock, Marilyn Jeffgries, and Ellen Welch took the scholarship test from D.H.S. Good luck to all of you, and may the best win. i —D.H.S — Tomorrow night is the annual senior high class party. All the members of the classes in senior high are invited to come and have a lot of good fun. See you there! —D.H.S.— "Mr. Secretary, will you now read the minutes?” The senior English class will begin a week lof pariamentary procedure next Monday. During this time business meetings will be held with different members of the class acting as officers. The various by-roads and inlets of parliamentary procedure will be discussed and practiced. Anyone in that class may look forward to several interesting discussions. The committee is charge of this is Ellen Welch, Jay Gould, Sue Petrie, and Ted Schrock. —D.H.S.— ALERT! ! All seniors must be ready to report in two weeks’ Yes, • -it- is only two weeks and then the seniors must report to D.H.S. where the annual commencement exercises are held each year. Just think, seniors, only two weeks left of your high school years and then each one of you will be starting a new life. —D.H.S.— MONMOUTH HIGH SCHOOL By Grace Fuhrman

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School is "al-1 most” out at M.H.S. Ju s t what do these last few days mean to the Monmouth stu-| dents? To the; underclass men they mean] studying for exams, finding a

summer job, thinking happily of the warm summer days when there is nothing to do but loaf. To the seniors, they mean a chance to talk over the senior trip, final exams, and the long-awaited bac.calaureate and commencement. Right now let’s talk over the senior trip with the seniors.

A week ago Sunday evening the anxious seniors and their sponsors, Mr. and Mrs. John Rosier, waited at the depot in Van Wert, O, for the train that would take them to Washington, D.C. After spending a night on the train they arrived in Washington Monday. A touring bus took the group straight to the capitol building, where a group picture was taken. A tour of the Capitol building followed this. During the day many points of interest were visited, including the Washington Monument where several seniors walked up all 898 steps'. By 3 p.m. Monday everyone was glad to go to “headquarters” which was the SheratonPark Hotel to rest and get ready for the evening entertainment, which was a moonlight cruise on the Potomac. * —M.H.S.— Everyone was up bright and 1 early Tuesday for more touring and an afternoon of shopping and “anything you want to do”. Tuesday evening the students “dressed up” for a theater party and a night tour of the city and the airport. —M.H.S.— * Wednesday, the last dax, found seniors carrying their luggage into the lobby of the hotel in the morning. After breakfast another day of touring interesting places was enjoyed. Included on Wednesday’s program were a visit to the National Cathedral, a visit to the Washington Zoo. arid a tour of Mount Vernon. Wednesday evening, 32 tired Monmouth seniors and Mr. and Mrs. John Rosier (equally tired> boarded the train for Van Wert. Everyone agreed that it was a wonderful trip, but it was just as wonderful to be “Back Home Again in Ihfliana”. —M.H.S.— Achievement night was held last Monday evening with one of the high points of the program being the appearance of the junior and senior bands. The junior band was a pleasant surprise to everyone, for this group has progressed nicely during the year and sounds like a real band. With the progress these students are making, Monmouth ought to have a much larger and better band in the near future. —M.H.S.— The industrial arts and agricultural exhibits were another highlight of the 1957 achievement night. On display were several coffee tables made ; by Duane Lee, Dennis Schuller, Sandie Knittie. and Harold Welder. Shelves for all purposes were on display and were made by Richard Bulmahn. Karl Fuhrman, Kenneth FUhrman, Jerry Gallmeyer, Ralph Ewell, and Larry Schaekel. A distinctive set of chairs was make by Bob Weiland.

I COTTA6t> ? z I CHI Wf \ n— — / g Tiny tidbits of juicy Hawaiian Pineapple.. .blended / into creamy, amooth-taating cottage cneesei It’s an ap- 1 > petizing, different salad you’ll want to serve often. H ■MHumiteniKtKafiHiMauaM.aNiosiiHiHmntfNiiiMi. HOME DAIRY PRODUCTS, IRC. PHONE—BERNE 2-2307 TOLL CALLS ACCEPTED v

THE DECATUR DAILY DEMOCRAT, DECATUR, INDIANA

Drawing boards and shadow boxes were the shop work of Eugene Bulmahn, Ron Hoffman, James Thieme, Marlin Springer, Marlin Blakey, Kenny Linker, and Lonnie Buuck. Os special interest was the Roman chariot, complete with model horses, which was designed by Ray Uhrick especially for his literature class, which has been studying Julius Caesar. Dale Fuelling’s exhibit was a feeder which he made alone. It looked almost as expent as a professional job. John Myers and Monty Heller together made a basketball goal which can by rolled out of the way when it is not in use. Ron Selking and Charles Elzy are quite the handy men, for Ron make a picnic table and Charles designed a charcoal grill. All of these shop boys deserve a “pat op the back” for their good Wbrk. —M.H.S.— As the school year draws to a close, MHS again has presented the annual achievement night program, Monday, May 6. The master of ceremonies, Lowell Bieneke, introduced the first highlight, the style show with the home economics girls modeling the clothes they made this school year. At the close of the style show, Mrs. Herderhorst, home economics teacher, presented a trophy, donated by Necchi-Elna Sewing Machine company, to Marlene Bulmahn. This prize was based on three qualities: construction, suitability of selection of fabric and pattern, and fit of garment. Second and third place winners were Betty Bultemeier. who was given a gold medal, and Marcille Buuck, who received a silver medal. Next, was a constitution speech given by Ron Bittner. Ron represented Monmouth's speech class at the county contest and did the oration he presented for that contest. The last highlight was the “Highland Fling" wjth.the phyiscal education girls dressed in plaid kilts, hats, and sashes. Thank to those people who made this program enjoyable to everybody. (By Kenny Peck) -M.H.S.To sum up the evening, the 1957 achievement night was well planned and the program was very good. Credit for the smooth running of the program must go to the stage hands who were Jim Fuhrman, Lonny Buuck, Larry Bultemeier, Ronald Bulmhan, and Ronald Selking. Mrs. Elok* Andrews, MHS English teacher, was chairman of the event and certainly did a good job. Thanks to all of the “behind the scenes” people who make the evening enjoyable. —M.H.S.— Earl Dawaid, teacher of grades 5* ahd 6, attended the governor’s conference and recreation held Monday at the Indiana University Medical Center’s student union building in Indianapolis. , While there he heard several noted speakers talk on the subject of recreation, and learned much which will be of help to him in hie teaching at Monmouth School. (By Carolyn Hoffman) —M.H.S.— Did-lt-Himself WALNUT HILL, 111. — (W — Danny Shaw, 14, was carrying his homemade .22 caliber rifle in a homemade holster. As he walked along, the gun went off and the bullet hit his foot Uavld A. Macklin, Attorney EMate No. SIBO NOTICK TO ALL PERSONS INTERESTED IN THE ESTATE OF GIST A. TAKE. In the Circuit Court of Adams County, April Term, 1957. In the matter of the Estat? of Gust A, Take, deceased. Notice is hereby given that Evan Take and Noah Take as Co-Execu-tors of the above named estate, has presented and filed their final account in final settlement of said estate, and that the name will come up for the examination and action of said Adams Circuit Court, on the 22nd of May, 1957, at which time all persons interested in said estate are required to appear in said court and show cause, if any there hie, why said account should hot be approved. And the heirs said decedent and all others interested are also required to appear and make proof of their heirship or claim to any part of said estate. EVAN YARE, NOAH TAKE, (Seal) Personal Representative MYLEJ! F. PARRISH, Judge May 2-9. Want Ad — they bring result*.

TV^MNEWSNNHHHNHNE^'^'JgW' ■■•''^vzs.*•>.•••••*."*;<•?-«* ' w ■*■ ■ iw’ ?*••«s> WW* iV™.- i&- v<v y Bck. b f - ** MW .a. ._ J. JmF ' *V# gw v '22? f fSEMk ABnb. Ww IBEL JSS Os Wt JH \ g&i. S^Sk^hiiv §ly& EDDIE CANTOR looks st his Social Security check, $217 for two months at $108.50 a month, as he receives it from District Manager Edward Kramer in Los Angeles. Wife Ida (middle) also gets a Social Security check. $53.20 a month. Cantor said he wanted to demonstrate that Social Security is money the government owes, not charity. His goes to bov’s camp. (International Soundniioto:

Advertising Grows More Scientific H- Largest Portions ---7Go To Newspapers NEW YORK (UP) — Advertising is becoming more and more a science, a business in which certain fundamental principles guide Madison Avenue on courses that will produce reasonably certain results. There is room for experimentation, for creative ideas, for boyance, for a flop now and then. The giant corporations that put out 10 billion dollars a year for advertising do so in no slapdash, hit-or-miss fashion. They expect sales and If they are not forthcoming they take their ad business elsewhere. It takes only a glance at the. roster of big advertisers to bear out that they get results. The top 10, in order, in 1955 were General Motors, Procter & Gamble, General Foods, Ford, Chrysler, Col-gate-Palmolive, General Electric, Lever Bros., National Dairy and Distiller Corp.-Seagram’s. The way they divide their advertising dollars among the media also holds to a solid pattern over the year. Last year it went roughly like this: Newspapers—s 3 billion — 111 .1 . .I. w.‘* , I,'II I. -I

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Direct mail—sl.6 billion Counter displays—sl billion Television—sßßo million Magazines—s 747 million Radio—sl97 million Billboards—slß million The ad agencies themselves seem to be moving toward concentration of accounts. The big four, all in New York headquarters are J. Walter Thomspon; McCannErickson; Young and Rubicam; and Batten, Barton, Durstine and Osborn. They were the only ones with total 1956 billings of around 200 million dollars or more. Launching a new product is one of the trickiest and most expensive challenges. For example, it costs about 20 million dollars to put a new toothpaste on the market. Involves Many Things A good illustration is the launching of Levfer Bros, new product, Dove, a contex-shaped bar made up of 25 per cent cleansing cream and 75 per cent synthetic detergent. Chemists and researchers began developing Dove in 1948. Dermatologists found it had no harmful skin effects. The Illinois Institute of Technology developed its shape. Two years ago the first test advertising and marketing was started in small, isolated communities. The first mass tests were tried in Greensboro, N.C., Grand Rapids, Mich., and the area of Davenport-Moline - RockIsland. The ad agency was given the task of making it clear that Dove

was as suitable for the bath as for facial use. It came up with a suggested display ad which, as a Lever man recalled, “almost made our Dove vice president swallow his teeth.’’ It showed a girl in a lather-filled tub speaking on the telephone to her boyfriend and praising the product. Lever decided to try the ad in Providence, R.1., which is considered the toughest marketing town in the nation. It was an I immediate hit And now the girl I

DANCING .... $ EDGEWATER PARK CELINA, OHIO Sunday, May 12th RICHARD MALTBY and orchestra VIK Records. HAYLOFT BARN HOAGLAND, IND. SATURDAY, MAY 11 DANCING 9 to 12:30 ' —— I I II THIS 15... A FOOT HEALTH Choose a WEEK /\ Family MAY 10-17 / rr wBIMIBk. Doctor NMMMMaaaJR

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; in the bath tub can be seen in 1 the 50 per cent of the country : where Dove has been introduced. ; . —. p./’ ■ * Worm Hands MEMPHIS, Tenn. — 01 — Pai at school safety patrol boys on hla trolman Robert Felix took one look beat and helped solve the problem of cold handa. Felix went to merchants in the neighborhood and collected for the 36 patrol boys. Trade la a good town — Decatur