Decatur Daily Democrat, Volume 54, Number 238, Decatur, Adams County, 9 October 1956 — Page 6

PAGE SIX

TV Commercials Are Scored By Producer Points To Labor On Making Sales Pitch NEW YORK (UP) — Valentino Karra, a fellow who turns out TV commercials by the lungful, admits he sometimes flees from video spiels himself. “Some of those hard sell commercials. they irritate me just like they irritate anybody else,” shrugged Sarra. “Buy. buy, buy — that’s all they say during the whole commercial. "Someiimes they tell me to buy 20. 30 times, *'hat I call oversell. Do this, do that. It makes me feel-like an idiot?' Sarra, a champion of the smooth sell, is responsible for the production of more than 300 of the commercials you see on your home screen each year. It was his outfit which gave birth to the marching cfgaret tidbit, a 7-year-old illustrated essay which ranks as one of the oldest commercials in use

SEE Mazelins TODAY! FIRST SHOWING OF THE NEW 1957 RCA WHIRLPOOL WASHERS & DRYERS FREE DEMONSTRATION ANYTIME MAZEUN HEATING & APPLIANCES Highway 27—North Phone 3-3808

* THERE'S NO BETTER REASON THAN THE - r r - ’l',- ’ THERE'S NO BETTER SEASON THAN ? < ~ . •’C i / • I- \ Ba f'' x.. 11 " JY '• -^***** r , -- 4X W < 1 I* : H ' h 3Tv '>• V \\' \i' ■■' * What a beautiful way to swing into Fall! It’» * a e , Oldsmobile’* v,lue-packed, budget-priced "88”! NOW S tn® D®St tint® to Stop Ju#t con»w«r the features: The great Rocket ~ ’ Engine— a smooth 230 horsepower*-r-giving you —a*.— that I economy when you want it and all the power you'll up to Oldsmobile... th® car that ever need for safety’s sake! There’s a road-hugging ’ . , ride only a big car can provide. And styling that ■ ‘ i--... . 1 will stay new—and hold its value too! ulvos you rocketing performance • .• . m.. , w * . • So make your move m a big way, up to Olds! You’ll like doing business the Oldsmobile quality at a down-to-earth prlcel way. u. show you . mm/ ; in Nmety-Etthl and Super 88 models, O l-DS MOBI l_£ • / YOU’RI ALWAYS WILCOMI AT YOUI OLDSMOBILH QUALITY DKALIR’S! ' ZINTSMASTER MOTORS Ist and Monroe Streets PHONE 3-2003 > i ■ ■'■' 1 Bl CARIFUL .. . DRIVf SAFILYI .

i on TV. ' "Another trouble with some commercials is that they try to say too much In one minute," said Sarra as he warmed to the topic. “They get too complicated. They go through so many things that you don't know what they’re talking about. "That’a no good either—an effective bommrrcial has a simple message,’’ Sarra points out that the labor poured into a one-minute sales pitch often Is equal to the work poured into a whole program. “That dancing cigaret commer cial is what we call a ‘stop motion’ type," explained Sarra, “It’s not a cartoon —those are real cigarets suspended by hairs or wires. It’s all done through a series of exposures and costs about $12,000 to "make. “A cartoon commercial also can cost that much—it may take as long as five weeks before it's ready for TV. We've spent as much ;< three months on a one-minute commercial.” If yon have something to sell or rooms for rent, try a Democrat Want Ad. It bring* results.

Red Cross Office Closed Wednesday The Red Cross office in Decatur will be closed all day Wednesday in order that local personnel may attend a home service meeting in Fort Wayne. Mrs. Wanda Oelberg. executive secretary of the local Red Cross chapter; John W. Duff, chapter chairman, and the Rev. B. G. Thomas, home service chairman in this county, will attend. The speakers for the meeting will be Mrs. Joseph Briggs, of the Huntington .county chaptier; the Rev. Lansing. Fort Wayne-Allen county chapter chairman; Mary LarsOn, Red Gorss field representative; Mrs. Eugene Frank; Thornton Pitcher and Selma Bernstein. Red Cross field representative. The topics to be discussed include disaster service, latest developments in services to armed forces and their dependents, latest developments in services to armed forces and their dependents, latest developments in claims and future planning.

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MARKETING is a crowded, one-stop chore in Nicosia, capital of Cyprus, during British-imposed curfew. One of the trucks brought to Ledra street to do business is shown amid a crowd of shoppers. Among them are British soldiers with drawn guns. Stores were kept closed. (Internationals

Berne Student In Play At Lakeland SHEBOYGAN, Wis. — Jerry Fluckiger, son of Mr. and Mrs. Karl Scare of 705 North Behring Street. Berne, will appear in the first play of 1956-57 at nearby Lakeland College. Fluckiger, a freshman, is cast in the role of George Gibbs for the college theater production of Thornton Wilder’s “Our Town.” The Pulitzer prize play will be presented Nov. 1,2, and 3. Safety Meeting For Bus Drivers Oct. 15 The fourth annual safety meeting for Adams county school bus drivers will be held Monday, Oct. 15, at 8 p.m. at the court room in the Adams county court house. William Hunter, of the Indiana stale police, traffic safety director for the Ligonier district, will .be the main speaker for the meetirfg. Also on the agenda is a discussion of problems of the drivers.

BOWLING SCORES Minor League W L Pts. August Cafeteria- 13 2 18 Western Auto 11 4 16 Smith Pure Milk 9 4 14 Victory Bar L, —— 8 1 Id Kimple Cigar Store ..788 Moose 6 6 8 Bob’s Marathon .—7 8 8 Decatur Auto Parts ..698 Clem’s Hardware .... 4 11 5 Krick-Tyndall ... 4 11 5High scores: L. Miller, 222, 200 H. August. 218; Sheets, 210; Raudenbush, 207; Weisman, 201; Murphy, 200Classic League W L Pt*. Riverview Gardens ..11 4 15 Mies Recreation ——. 11 4 14 Leland Smith Ins. 10 6 13 Peterson Elevator .... 9 6 12 Decatur Lumber Co. — 6 9 9 West End Restaurant .698 Acker Cement 698 Burk Elevator _._ 5', 2 9% — Butler's Garage st& 9tfc 7% Decatr Farms 5 10 6 High series: Jim Ahr 612 (220, 201. 191), Bob Werling 606 (210, 176. 220). High garaesL. W. Petrie 215, O. Schultz 200, e. 'Reinking 220. L. Schindler 202, D. Mansfield 211, E. Korte 214, P. Bleeke 203, H. Scheumann 209. G. Bienz 204, R. Eyanson 212, T. Fennig 238, R. Ladd 200, 205. Mixed Double* League B. Strickler-R. Hobbs, 1257; P.Gaskill D. Gaskill. 1217 M. Ashbaucherj ■B. Ashbaucher, 1145; A. Harinan-D. Harman. 1139; V. Custer-B. Custer, 1132; H. McChire-V. McClure, 1127; G. HilyardD. Mies. 1108; E. Holman-B. Holman, 1063; A. Gage-L. Gage, 1050; M. Sheets-D. Sheets. 1029; I. Hoff-man-H. Hoffman, 978: L. Call-W. Call, 953; I. Rich-L. Rich. 954. High series: R. Hobbs, 595. High games: Helen McClure 192. R. Hobbs 216-181; B. Holman 202, B. Ashbaucher 200, G. E. ALLEYS Fraternal League Teeple Truck Lines won 2 from Monroeville Lumber Co., 'Riverview'

r- * tr . ' W W'M >.■■- v . A* w w. jgWiJMI sRI < «■ r ■■ " ' 1 isfe. V** O jC-wHSWteh „4 ' ;-/ v4 |f / ’ 'Ss. *V / 7 &? '’Sgpf Jk/'" ’" S& ? ■.'rotMaSa *■ AAA A Wwlk \'. & ? A f/M S& A'-. da ■'-' Jt ; ' w«*-W^sHh?/ '■' ■?■''&'■: 4s< WBFy?.>S|; W MWf' k. Ag- *•■ 1 ttMsiW 7 ; loP O '. ,> : 4’O A - i 's«-' : ■• ■•<TBl®^'-* ; .JmH ,MB DR WILLIAM FEINBLOOM tries his new “vision corrector” lens on Mrs. Anne’ Burns of Pekin, 111., at demonstration in Chicago before the Illinois Federation of the Blind. Dr. Feinblbom says the lens restores sight to persons with as little as 2 per cent vision. Said Mrs. Burns, "It was like living for years behind a closed door and . having it suddenly opened.” (International) j

Gardens won 2 from K of C, Elks won 2 from Peterson Elevator, G. E. Club won 2 from West End Restaurant. , 200 games — Bauserman 206; Hobbs 200; Gage 218; Hobbs 200; G. Laurent 210; G. Schultz 200; i R. Mutschler 207; H. Strickler 217; T .Eyanson 201; Sheets 237; C. Cook 202; R. Lord 202; O. L. •Schultz 205. RUTH MACKE (Co.tl.uea from ruse O.»> sale at the Chamber of Commerce office and at many retail stores throughout the city. The trophies and medals to be presented to contest winners are on display at the Chamber office. , Decatur merchants will offer bargains at special discount prices aiid one-pound bags of soybeans. Children will be treated to cartoons at Adams theater Friday at 1 p. ra. and Saturday at 10 a.m. Admission charge will be one pound of soybeans for each child. Also planned Friday, Oct. 26, is the soybean ball. Round and square dancing will be featured at the community center. Admission will be 50 cents per person and a onerpound bag of soybeans. A grand prize of a load of soybeans will be given away in front of the court house Saturday, Oct. 27. All of the soybeans taken in during the festival will be included in the load. Letters giving all of the information concerning the soybean festival have been sent to all rural box-holders in Adams county. The event is sponsored by the retail division of the Chamber of Commerce. Family Cafeteria Closed Permanently Robert August, proprietor of the Family Cafeteria on North Second street, has announced that the cafeteria has been closed permanently. August will become associated with the Fuller Brush company. He plans to sell the equipment in the cafeteria. Trade in a Good Town — Decatur.

Public Auction FIVE ROOM HOME Two PM-Thursday, October 11,19 M-Two PM 221 South Twelfth Street, Decatur, Indiana Five Room One Story Frame House, 18 x 34 feet. Living Room, Dining Room. 2 Bedrooms and Kitchen with Pantry. House is in Fair State of Repair, has good roof, and with interior re-decoration will afford you a comfortable home. Cistern. Fruit and Shade Trees, Grapes, Bernes, ample Garden Space. One Third Cash Down, Balance Cash on Delivery of Deed and Abstract. Immediate Possession. Household Goods and Miscellaneous articles will sell at One P. M. James W. Stauffer, Administrator of dimes T. Chronister Estate Roy *S. Johnson and hied C. Johnson —Auctioneers John L. DeVoss, Attorney

Public Auction 3 miles North and 1/ a miles West of Berne or 3 miles South . and V/ a miles West of Coppess Corners, SATURDAY, OCTOBER 13 Starting at 1:00 P. M. IMPLEMENTS and MISCELLANEOUS McDeering Farmall Tractor on rubber with cultivators; 2 bottom plow; disc; grain drill; corn planter; spring tooth harrow; cultipScker; hand grass seeder; wheelbarrow: crosscut saw; forks: shovels; 500 chick site electric brooder; chicken feeders and fountains; garden plow; garden hose. HOUSEHOLD GOODS Jesse French Piano and bench in'good condition; walnut dining room suite with table and chairs; 7*4x12 rug; oak breakfast set; drop leaf table; chairs; kitchen cabinet; oil stove; nursery chair; stool; magazine rack; lawn mower; 7’ step ladder; table model radio; 8 day clock; dresser; metal bed with springs and mattress; ice cream freezer; kerosene lamps; thermos jug; fruit jars; many other articles. TERMS—CASH. *= tS. KSOtiKS Mrs. Aaron Gerber v - CONSIGNED by Mr. and Mrs. Richard Potter. Dining table and 6 chairs; coffee table; 4 upholstered kitchen chairs: electric refrigerator; Roper Dri-gas stove; porcelain top table; electric mixer and juicer; Gilbert can opener; pressure cooke; 2 large chest of drawers; small chest of drawers; ironing board; baby carriage; fibre wardrobe: porch furniture: lawn mower; Scott spreader; wheelbarrow; other small articles. TERMS—CASH. Mel Liechty—Auctioneer Miz Lehman —Auctioneer First Bank of Berpe, Clerk 9

VITAMIIS START NOW-TO BUILD UP YOUR RESISTANCE 77 AGAINST COLDS! We Have A Complete Line I ABBOTS UPJOHN LILLYS SQUIBBS PARKE-DAVIS SHARPE-DOHLME And iTiF.ny other standard brands. Kohne Drug Store

Democratic Candidate for JOINT REPRESENTATIVE in the Indiana Legislature For A<|ams and Wells Counties CHRISTIAN H. MUSELMAN Publisher and Attorney Adams County It is the undersigned's desire to represent YOU and YOUR interests in the 1957 Indiana Legislature. You, the taxpayers of Wells and Adams Counties, deserve the very best attention and the representation that you would like to have. That I promise to do. Very sincerely yours, ) FM. Adv.

TUESDAY, OCTOBER 9. 1956