Decatur Daily Democrat, Volume 51, Number 160, Decatur, Adams County, 9 July 1953 — Page 12

PAGE FOUR-A

Song Commercial Can Be Attractive Admits Some May Be Objectionable T'

CLEVELAND, 0., UP—No matter what you may think of singing commercials on radio and televis-

& »?:'■ v w w WMm K ■ Ata ■ Am fe Nt v&SyLjTL ' teI^HcFEIFIf!. ii - ■ ■ ■ |||yfgU|] Ms||| If f/rs in your |j mIIBs I"' ■■ k| FCHEN! wroQa M yoids up to I A 490 LBS! 1 ■._. ... .. It ‘ • H Small HJ Down Payment Pl Small Monthly Payments j ij™ ® Food Geezer U PRIGHT MmM UA-14K " I A* Takes less than 3 x 3 ft floor area ★ Space 1) Maker door shelves ★ Two sliding shelves H A'Two sliding baskets A'Three freezing shelves I yJ COME SEE IT TODAY! SR facer Pfo MAYTAG SALES |™g| G. E. A MAYTAG APPLIANCES 147 S. Second St. Phone 3-4362 DECATUR, INDIANA . “Where Appliances Is A Business—Not A Sideline”

— ’. . ! , yr _ [ H > z / al ■gß ■g U V * I I W • | | IMI ■! of Nationally KnownSwal NOW GOING OH! . ROBLEE PEDWIR \ F(M* " % * 8 Regularly priced Regularly priced at $9.95 at $ lO - 95 ' now x NOW sg«4s BOYS’ SHOES $J£ 4ff ! >J- ', ‘S' Reg. at $7.95 NOW ■O*'® AIR STEP LIFE STRIDE Regularly priced j Regularly priced > at 10.95,11.95 at » 9 95 •-t . j , ... jl ■’■ ; : ! .' » ; NOW $7.45 NOW s£.Bs i Buster i 1' $• KEDS lfeib» Brown R 7;:r NOW *4- 85 & VnIIOFCII - . . FOR WOMEN FlhT ♦' ' Regularly priced Reo. Priced Now or at 4.95 - 5.95 < At <95 i* o ° S>: NOW 55.95 ( -r.7. ch,l n d s^, &?■WI- : .2.95 ‘BUY SHOES IP* “ ““■'" SHOES OECATUR ♦ BLUFFTON

ion, it looks as though they are here for good, at least untn some better form of getting across the sponsor’s message homes along. Warner S. Shelly, president of N. W. Ayer & Son, Philadelphia, joiped several others in the advertising field here recently at the convention of the American Advertising Federation to explain the singing commercials. Shelly said he questioned whether any “considerable minority” of

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FIRST CLOSE LOOK at her son comes by television to Mrs. Ralph C. Bowles. 22, in Louisville, Ky. She is shown (left) watching the screen while elsewhere (right) a TV camera gives Her the closeup of Randolph Lee Bowles, who gets an assist from his aunt. Mrs.

listeners and viewers “find singing commercials objectionable.” He admitted some were objectionable. but added, “I don’t agree that all musical jingles are neces-, sarily irritating or offensive.” Henry % Little, president of Detroit’s Campbell-Ewald Co., agreed that the value |of the musical commercial is in "the way it’s done.” Cleverness, Melody If the commercials are good, Little explained, with adroit use of lyric nad music, they sife effective. He admitted that, if such is not the case, rit’s something awful.” (Stanley Pgtno, head of Cleveland’s Fuller & so emphasized the quality angle. “If the singing commercial \is just a lot of screaming and yelling,” Patno pointed out, “then of course it serves no advertising purpose. But if it has a musical lilt and clever lyric*, it can be effective.” Most who attended the convention agreed tlmt in the past the singing commercials may have been at times overdone. However they felt there has been a “tapering off.” . Last Wish CORINTH, Mass., TTP —A dying six-year-old cancer victim’s last wish that Mrs. Onie Potts write her a song has enriched the, cancer fund here by SIOO. Mrs. Potts did write a song, entitled "I’ve Got to Go Now.” She sold it for SIOO and donated that amount to the fund. Trade In a Good Town —Decaturl

TMS DECATUR DAILY DEMOCRAT, DECATUR, INDIANA

Easy Payments WILLIMANTIC, Conn., UP Polich trying to make the payn ment of parking tickets less painful. have come up. with a new-type ticket that’s actually an envelope. All the violator has to do is put a

Kitchen Revolution Hits ' r ‘- j ' -m 1 ' ■ i ; ' i i J ' DECATUR, INDIANA I •I' I 'it H lir I | I Now you can plan your new I kitchen in 60 seconds! . - I t Makeshift kitchen planning is a thing of the | I past ... for now you can choose among professionally planned, completely efficient — OH Murray Homemaking Centers to fit any . H , ~— ~~ x kitchen with’as little as three and a half feet f o f available wall space! Just one, simple F I 1 ■~~~-T®SSS measurement along one wall—about 60 secI onds of your time—will tell you all you need * tSSSSS’*’"' _ to know’to turn housekeeping drudgery into t' 1 r L homemaking pleasure! « I 8 : B-T «= / ■F I ■■ KU 11 A? s l °» as A -—- vJs!?3* ooo J H x < • I ■ New MURRAY HOMEMAKING CENTERS ; : _l z . f j _■ 1 m^L- 1 p Every wonderful feature ,o ,urn housekeeping drudgery •’ * n, ° homemaking pleasure: i I ~T~ - . » •■ *■ B “ _ ' I Giant storage for dishes, canned goods, utensils ' 81' ' kVß'j f j| r Maximum work surface for dishwashing and food I preparation Murray 7 Custom model. Includes 54' De Luxe Murray 6' ; model. 42' De Luxe sink, Dishmaster, - __ s j »An wf «nMrlrlinn Gtnntum sink, Disposer, Oishmaster, two base cabinets, Disposer, two 15'base cabinets, three wall cab- \ One-piece acid-resistant top of sparkling titanium three wall cabinets, two condiment shelves. inets. Occupies 6' wall space. 1 ! porcelain-enameled steel 't i s Myy ~1 ll_■ I r Big, roomy bowls .. . wide, spacious drainboards I . with "Safety-fluting" |/ sectional Dishmaster—the easiest, simplest, fastest . -11 way to do dishes Food Waste Disposer—gets rid of garbage |l|illM '*■ forever ~ 4i . i fJ' . / /''Gleaming, white-enameled steel surfaces —easy to HMKv * * ''ft " dean—with rounded corners for beauty and safety LmmiiiSßhmbHß -4 •• The Space-Saver model. Occupies only 3ft'of wall The Murray Cooking Center. Includes Murray Gas The lifetime durability that only steel can give — -complete with Dishnuster, Disposer, 42* Range,one wall cabinet, and one base cabinet with r ruaaed all-welded construction II storage space. • edge-grain maple top. Total width 3ft'. i •• ' B ■ ''' I . . : a V ' J Murray Kitchen Elpert Will Help You Plan Your Dream Kitchen THURSDAY EVENING and ALL MY SATURDAY, July 9 and 11 Jimi HEffIGiSERIf E 608 N. 13th St. ‘ DECATUR, IND. PHONE 3-3808

Eugene Bragdon. Mrs. Bowles contracted tuberculosis while on Guam with hpr husband, a U. S. Air Force lieutenant, hence the separation. She had seen liftle Randolph only from a distance before this television “debut”’of tpfe little fellow./' lnternational Soundvhotol

stamp on the self-addreslied envelope fcnd drop it in the mailbox —with the $1 fine, of cq)|rpe. Jam Session |r ATLANTA, Ga., TP — ; Mississippi highway patrolmen have

, been warned may find it hard to keep track of speed law Patrol officials said they have been informed that some drivers may try to “jam” the patrol’s radar ’detection gear for apprehending speeders with short wave transmitters.

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■' 4 Thursday; july s, i«ss