Decatur Daily Democrat, Volume 51, Number 131, Decatur, Adams County, 4 June 1953 — Page 10

PAGE TWO-A

New Gimmicks In Old Selling Game Gimmicks Shown At Advertising Meet CHICAGO, UP — Advertisers have come up with a suitease full of new gimmicks in an effort to sell more goods. A recent advertising meeting revealed many firms are using “booby traps” to startle customers into noticing their wares. Among the “booby traps” is a miniature phonograph that plays a 50-second message. It can be concealed in a car or refrigerator door and starts playing when the door is open.” --. * Some of the tiny phonographs

ijj^ : l\ \\\ \ A i-wa 1 \ <\ \ g n g , \' . I \a mA yj I'T \Zx •* - v tvjl -' ■• 7>**W rl Ww»Ki </A M 1 A. W 1 7 J 1 ■ wk. a Wlffi i/\y&,.iS' - .i, w\< BT ~ f rs) A?^- 7 g / \j fl I ~ g / (l1 t /I i y I 1 * 3gJ NO HARD //I \r< I -OIL RUBBING / / I \VX\ / R **• ■» sg Z| .IhM f•• >a-Z‘ ~w** w Z 7 tWB If \//>-1 ■ / / Double-action ROMAN CLEANSER _7 makes children's clothes snowy-white# immaculately fresh —and I disinfects them, too. For stubborn stains, see directions on label.

K You're sure it's “just what he wants” when you give ?w —■ 'JO # Arrow aW ' White Shirts H for Father's Day $3 - 95 - i l St Ik aR && / \ \ / I i \ X / / 5 11 II K W J j I \ /wr\. / Ila «u-Z"■ jT H if /mXi \/ M\f \'W* : • -m I Mfißa i j} g WL .W- wl» KaaIRTW AMCW PAR. Broadcloth »oh ARROW DRE W. BroocUo'h ....1111111. I aiNH il VI IIIIIIIIJIIIiIIM wide-spread collar with stay*; low.band, medium-whort non - button or Freneh cuffs. wilt rollon button cuffs. ' <X Only the best will do for Dad. And that's why X s. —| v y| — we say “Give Arrow white shirts for Father's -4 X. y Day.” Arrows are styled with the best-looking, |\ y\ \ \ >Z / best-fitting collars in the world. And you can “A Az A* 1 \ yjL / always count on an Arrow shirt to fit to per- \ / ' / lw \ / section. The Mitoga trade-mark (an Arrow \ / v IV exclusive) means trim, tapered fit through y ARROW DALE shoulders, sleeves and torso. Tailored of fine . “Sanforized" x fabrics that won’t shrink more *”®Aon^74vtaAiJn 3 'rt: French Cuff than 1%. In every way, Arrow is a finer shirt BBiM * t bun ®n wff*. French Front ... a finer gift To he sure of Arrow quality. \ \ \ I ' ' remember this: /t isn't an Arrow unless it has I - I • an Arrow label. BBratAf ARROW ARROW .i■ . - ■ »• Undershirts • Ties 4 1 I r ,’.<••■ - ■ - i • ■ ■ \ . Father’s Day June 21 * Shorts Wc Have A To Keep DAD Large Selection. Cool And All The Latest Comfortable ’ \ Styles and Colors. - Holthouse-Schulte & Co. “DECATUR’S STORE FOR MEN BOYS” i

have been hidden in the base of a pop-up’ toaster display. The advertising pitch comes when the lever is pushed down. Another new advertising gadget . is the “rotolight.” It’s a projection device that forms the advertiser's njessage out of a haze effect, brings it Into focus, then lets it fade away. A spokesman hailed the new gadgets as a personnel saver on sales floors. He said the machines give customers the initial pitch, leaving salesmen free to concentrate on the most likely buyers.. Stage Effects Advertisers have even taken a top from the armed forces in the continuous sales campaign. “Cartergraphic vlsualizers,” used extensively by the U. S. navy, are the basis for an animated training and sales aid for a tractor firm.

»‘-°MO | « ~ i — BUT ANSWERING if > S )U r LOvE vou A thousand) (OH- SO 'YOUDIDN'T ) “ I I wasmt M < LOVE ME AS MUCH TIMES MORE THAN \ MEWMtN / 1 C Amvtuiu J 1 /NOW AS YOU DID THE I DID THEN >; ( f DAY WE WERE MARRIED? V .. jCLx v MARRISD// Jurx MV FMPER ■ || 1 ' / - tlllßio ~s3 ItLr KIL- K&* ~ J „ .< SS=r> w k_ ®s*r- —— 1 #L u.— — Mb .A. a wII bWM m L -t, ’4

Variable cams activate moving cardboard parts to give effects of coordinated motion. Operation of the tractor’s hydraulic system can be seen byi turning a wheel in the

THM DIDCATUB DAILT DBMOCBAT, DBCATUB, INDIANA

chart. This carries the Hydraulic system through a cycje, showing how implements respond to finger-tip control. Several firms are Usi/ig new theatrical devices to publicize their products. Black light, used in theatrical presentations, is applied tojdifferent pages of a chart. Ultla! violet rays reveal colors invisible under ordinary light and give the pages of the chart double use. But Os Course [: HELL, Mich., UP — J The temperature here is generally higher than that in Paradise, Mich. Hell is in the Lower Peninsula while Paradise lies far to the north in the Upper [Peninsula. Logical RICHMOND, Va?, UP Trucks parked at a roadside restaurant don’t necessarily mean, the place serves good food, a legislative commission studying highway matters learned here. E. H. Williams, Jr., chairman of the Virginia highway users association, explained that’ “It may mean, the restaurant has good-looking waitresses.” Although many streams; ot tiie Great Smoky Mountains start their flow in opposite directions, all finally wind up in the Tennessee river or its major tributaries, thus flowing to the Gulf of Mexico. - ' '

Slot Machines Rile In State Os Nevada I Gambling Is Big Business In State RA’RBITHOLE, Nev., UP—Slot machines almost outnumber people in Nevada. You’ll find them in every store, gas statfon and bread shop. Every ' place-v almost except schools, and banks. T • The minute you cross the Utah line heading west along highways 30 and 40, you are aware that gambling is legal in the state. Rabbithole isn’t much different from the big towns. The operators of slot machines and game tables are happy to take your dough, but, oddly they appear just aa gleeful if you walk out of their joint a winner. It’s considered good pub-* licity.. In one gaming house in a nearby! city, you get a little folder when you Change your bills into silver. It boasts of 750 slot machines which, during the torrid hours of play,' are said to average a jackpot every 40 seconds. Most of the big clubs make it easy for the gambler. They don’t want a player to get leg-weary and one spot even has an escalator which runs up and down the three floors. - . ’ j ’ Owners of .gaining, houses are pained almost to the point of philanthropy when a nian goes broke. One big place greets the amateur risker of sliver dollars with a sign which says, in effeict, that you're silly to risk more than your wallet can afford and added that “you may not win anyhow.” Some do' win a lot. A doorman told; me about a fetlow who came in not long ago and made enough money to finance a first-class vacation in Mexico. He had a surplus so he hired four other guys to keep the dice hot while he was sunning himself down yonder. The doorman swore .that the four stand-ins did handsomely, too). There is no z key to any gambling house in Nevada. People risk what they have around the clock. One 7 a.rn. I sttolled into the lobby of my hotel, off of whjch is a large; casino. There stood a character playing eight nickel slot machines at the same time. He’d race up and down, draping a coin in each slot. Then he would reverse his field and dash back, pulling the arm on each niachine on the way.

USED FARM EQUIPMENT ',• « : i 1 I—Allis-Chalmers WD Tractor. I. ' I ( r 1 ’ J• 7 I , ' lg| ! j ’ ■ 1—1938 U. C. Tractor, with starter and lights. ‘ : - 3—Late Allis-Chalmers A. C. - C. Tractors, very clean, with good rubber and cultivators. 1—1917 M. M. Combine, with ! motor. 1—1946 Massey Harris Clipper, with motor. 1—1944 Massey Harris , Clipper, Power Take Off. 4 I—lnternational 42 Combine, Power Take Off. [■■ ■' f- iijL 1—1946 A. C. Combine, Power Take Off. SEVERAL GOOD USED DISKS and PLOWS. MORRISON FARM STORE 319 S. 13th St. Decatur

After that, he would turn his back ,to the machines, hide his eyes and listen for the clatter of coins that would indicate a winner. In the bank of quarter machines behind the man stood a well-dressed little old lady wearing a mink stole. She ran out of change and to protect her "hot machine” she was sure was about to “pop” she removed the fur draped it over the arm of the machine and walked down the long room to the cashier for more money. Nevada isn’t getting rich off THIS amateur, although ! did have one little fling. » I boldly up to a quarter machine, gave my balluses a snap and plunked in a coin. Up came three plums, accompaned by a pleasant rattle of quarters coming into the pay-off slot. Total profit for one jerk—s 3. I turned out to be a stinker, but you can blame it onto my ignorance ot the rules of fair play. How did I know you’re supposed to put in another quarter tq “take the winner off,” as they say. Where Is Watson MILFOkd, Conn., UP — Sherlock Holmes had: to ask for help from police when someone stole his automobile. The police made goofl. \

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WITH A GLAD SMUi, Harriet Susan Harrison. 12, Ardmore, Pa., cheeks her fear on the liner Queen Mary In New York before sailing for England to ride In the Richmond Royal Corpnation Horse show at Surrey June 10-12. By special invitation of the Earl of Athlone she will ride Ken-tucky-bred mare Royal Charm in Queen Elizabeth’s own horse show. She is holding her spurs and her Initialed blue and gold blanket. (Intemationdl)

Equity’s Special For June! Chocolate Chip—lce Cream 45c Qu . rl 7 9c », .! i i. j •' ' Iceburger special s Pe ci a t KING SIZE FRIDAY-SAT.-SUNDAY FOR JUNE ( , hill L k .. > DAISY or COLBY ROLL Cheese BUTTER . ONLY 25c 4 LB * 55c 69c Sherbet Drink ; Top Quality PRINTS 71c ■■ , Self Service Air Conditioned we have a ice cream For Your Enjo - vmcnt Large selection o— . CABINET F or A Treat—Come <>* ~ v , To The EQUITY For Your Convenience And EAT. COLD CUTS Equity Dairy Store Frank Lybarger, Mgr. DECAtUR

|i I FF7Ol—ls ta. ft. dmt typeraprfw price $317.43 ww $349.50 FF7O2-23 ca ft. diast typeregular prka $494.50 aew $456.50 ff7o3-16 <a W. uprightragalor price $429.71 naw $395.50 FF7O4-24 ca ft. uprightregular price $52182 now $486.>7 1 ff7os-3S ca ft. uprightregular price $677J3 now $635.00 RKFRICfItATORS TOOI CO-OP quality—bargain prices! MCI— B ca ft. Master De1uxe ......--$266.60 M£—B «u. ft. Special Deluxe s24s.Bs ' BlOA—lO ca ft. Deluxe•; s3l9.9s DIOB-W ca ft. Stundurd s2B2.6o UNICO FARM FREEZERS S h<, * ,o,wo r»'®rtlM« Mr cubic foot then any 71. > o’hec compyrabla fraaier. Now . . . during 2/ ,hil •Wi"o carload ialo . . . you can -V even mor*. Country Co-ops Ihiou.MOut g **'* l,o * e bove pooled their purchases to buy l * OW,T rhese sav4< -4 H ***** on ,o y,u Climb aboard ... got your Umco Farm Froetor 51 ’ h ** or * ,he * u PP , r runs out... during X K *»'S onnuol carload sale—May 15 to Juno 301 •**•*» ADAMS CO. FARM BUREAU CO-OP BERNE, IND. ... < Public Auction *■ Real Estate & Personal Property — The undersigned, as Executrix of the Last Will and Testament of MARTIN KIRCHNER, by virtue of an order of the Adams Circuit Court hereby gives notice that on I Saturday, June 6,1953 at 12:30 P. M,, DST. ‘ ! will offer for sale, at Public Auction, at the late residence of said decedent, in Kirkland Township, Adams County, Indiana, located onehalf mile South of PREBLE, INDIANA, the personal property of said estate, Consisting of: personal property 40 Bushel Lincoln Soya Beat® Hay Rake; Tedder; 2 Section Spring Tooth Harrow; Grain Drill; Grain Bed & Rack; Fanning Mill; Manure Spreader; peering Binder; Mowing Machine: 2 Walking Corn Cultivators; Land Roller; Lett? Grinder; Gang Plow; Buzz Saw: Grain Grader; Pump Jack; 100 ft. Cribbing! 1900 Kiberling Auto; 1933 Terreplane Auto; Woi-k Bench & Vise; Drill Press; 30 gal. Copper Kettle; Ueed Pipesj; Dinner Bell; Assortment of Lumber; Butchering Equipment; Stock Tank; Set of Trucks; 2 Gasoline Engines; Several : Log Chains; Play Wagon & Be<1; Lot of Harness 4 Collars- 15b ft. Hay Rope: Several Ladders; Cedar Posts & Fencing; 2 Wagons with Beds; Sewing Machine; WalnufTlureau; Carpentry Tools; Hand Tools, Shovels; Miscellaneous items too numerous to lpention.l TERMS—CASH. Not Responsible for Accidents. fMILDRED BUETTNER, Executrix The undersigned. Heirs of MARTIN KIRCHNER, deceaset}, will sell the following described Real Estate at Public Auction on the sjtme date, located in the Town of PREBLE, INDIANA on U. S. Road 224. — REAL ESTATE — EVENING SALE — at 7:00 P. M., DST. — EVENING SALE A comfortable four room frame house located oh a splendid Jot 61 by 291 feet. House is in good condition and located in a* splertriid community. Please call the Auctioneers 3-3606 or 3-2796, Decatur. Indiana if you wish to inspect the property. TERMS—2O% of Purchase Price in Cash on Day of Sale. Balance Cash on Delivery of Warranty Deed and Merchantable Abstract-of Title. 1 . HEIRS OF MARTIN KIRCHNER, Owners Roy S. Johnson and ,Son—Auctioneers • G. Remy Bierly, Attorney June 1- 4

THURSDAY, JUNE 4, 1953