Decatur Daily Democrat, Volume 34, Number 265, Decatur, Adams County, 7 November 1936 — Page 5

IEALERS SHOWING 1937 AUTOMOBILES

'MICE PRICES OLDSMOBILE An,,; Oldsmobiles Ar c In Prices, Says '^®F nnountl,nent liwV®. Mich ' Nov ’ 7 ~ oldß ' -t-v. ’ 1,11 • ,|lll0 '“ ,d " I ' l ' l y,. L. , i.-u cylinder line and on the populcr tout in the six cylinder line ■ 111 rri " iiHf ' ll p t ,re yeot pany. pi . Lansing on b, $685 . ... Mr prices for 1937 are in JA Oldsmobile's ft* giving buyers V ar at the lowest puss .^Ry r ] .1 point <<l out that i! "■Tfclit ire bigger and finer in evHalil hare hire r wheelbases and strong-

1937 Ford V-3 Announced ti.l itMMwr—- ■ ■ /fr • ‘ifLi •-- "A .Mwßry iJLJisr.- >■ ~'4» *- - - - II i!. K IBV' / ’■ ■ • B iL-wSKiir i ------ II fi II 11- ■ > —— OF LINES of the new Ford V-8 for 1937 is souuaed by the w (Ktai appearance, pictured above. The nose is sharp and rakish l i e the pro v of a speed boat. The upper part of the radiator grille is carried back in 8 pleasing curve deeply into the hood side. Head lamps are in tear ■ -ifr l into the streamlined fender aprons. The hood top is hinged at ■ Sack, lifts from the front, locks with an airplane motif radiator cmblem. „ — —

BL Performance, Beauty and Safety Mark Chevrolet's Completely New Cars ——— — Chevrolet’s 1937 engine is completely new, but adheres ■IB closely to lune-proved Chcv — _ o' rolet engineering principles. It . ■ W is of six cylinder valvc-in-hcad -. | f i tW W a type, smoother, more powerful, ■■ / A LataT .j. ,-jf inorc economical, and lighter, | M I x t I L il k / : < -'IOX jwlWh ■ -■ dtoEEffSih '* T... — A representative model from Cht .rolet’s new line, typifying its beauty and K • ■ i 'At--''"" — the Master De Luxe Sport | K s<-d;ni W.th Tunk N>t th:- ■:>•-- n i ."SP': ! • I” e!:iu; bj'» ■ 1 f I 'I x 11 ”” I* ,c sl^C '* lC 11 ' .Mt' I♦ e 1 Jwv R t ’• * C-At'ib.4, ? H Unntecl r-.msti u< tion joins tim I 'X, SteA m floor, cowl assembly, panels, and ■ B D A WI * Turrrl Top of Cl <■-.-> oh t 's a;' IB f o<Mt2L»t afeZkai \ w "Ig y IWaIK WI < slent, Oil -te-' body, f ‘.I■H \ - YsOSm ' whl integral Structure, welded in all I W W-‘T .-I ’»' ... ■ T t«H| ,0,0- mdn.nl.-reed and br., I ■ M *~ for P vrruanc ’ 11 s,lcntc suf'.ty. I litijA.i-/ A I I’l'v 1 ’ I ' v d,vJ , ’" l " v mk - ,a.«.JB S ~ .ap-- tie ti-w <m e¥t 5\ -A, ' 'bi HP 1 rein- nt ■ pond. The wind- g; Luggage capacity in Chevrolet s HgKaKWHpsr s | lt ,-)d - I greater JJgSWBaL I H I new trunk models has been area, with narrow | ■«»«« ; greatly increased, as his interior corner posts, afford- n r|■ luggage space in other models. Er 4 ># ; ' jpg better vision. 1. an-

power, economy, durability, safety and comfort, coupled HHidi striking new beauty, characterize Chevrolet s new nb’iteis jlgy 1937. They are offered in two series, Master and Master I ' uxc > virtually identical m appearance.

er, more rugged chassis. And both ears otter bigger, roomier all-steel bodies for greater comfort anti safety. 1 "In addition, the 1937 Oldsmobile offer the latest in modern streamline styling, lloih are entirely dis tinctive in appearance — different from each other, and different from anything else on the road. With all their new advancements and improvements these new cars artpriced to give the buyer the utmost in dollar-for-dollar value," .dr. Ralston stated. List prices at Lansing were announced as follows: Oldsmobile Six —business coupe $685; club coupe 1740; two door sedan 1740; two door touring sedan $765; four door sedan $790; four door touring sedan $815; and convertible coupe $835. Oldsmobile Eight— business coupe $785; club coupe $840; twodoor sedan $840; two door touring sedan $865; four-door sedan $890; four door touring sedan $915; and convertible coupe $935. l>. Kirsch & Son is Oldsmobile dealer in Decatur. o — Garage Is Stolen Grand Rapids. Mich. — (UP) — I'he Grand Rapids slterilt o department has an unusual crime on record —that of a stolen garage. Nick hooiker went to his garage the other day and found that somebody had uto'en it.

DECATUR DAILY DEMOCRAT SATURDAY, NOVEMBER 7, 1936.

NEWFORDV-8 | IS ANNOUNCED I First Public Showing Os New Cars Next Wednesday Dearborn, Mich., Nov. 7—A new Ford V-8 for 1937, presenting definite advances in modern streamlined styling, and powered either with the 85 horsepower V-8 engine now in use in more than 3.000,000 motor ears, or a brand new 60 horsepower V-8 “economy" engine, which is a smaller counterpart of its elder brother, was announced today by the Ford Motor Company. The new cars will be shown for the first time publicly at the FordLincoln automobile show opening next Wednesday (Noi mber 11) at Hotel Astor, New York City. The cars will go on display next Saturday (November 1 ) at Ford dealer showrooms t oughout the UnI ited States. Th y were shown here for the first time yesterday at a ■ iiige Ford ,-aler meeting, the first general r ly of Ford dealers from all part of the United States ever aeld with Henry Ford, founder, a d Edsel Ford, president of the ord Motor Company. Disclosure of the new lighter I “economy" 60 horsepower engine

as an optional power plant for t’.ie new Ford V-8 for 1937 will set at .est definitely rumors of a new ‘baby” Fold which have been circulated in the automobile industry for the past several years. The new engine, today's statement said, will give surprising fuel economy of a type new to present day motoring in the United States, although it has been available to motorists in Europe for some years The new cars will be available in both de luxe and standard body types on the single Fold V-8 112.nch wheelbase chassis. De Luxetypes will be powered only with the improved 85 horsepower eu ,ine. In standard types, either the new 60 horsepower engine or the 35 horsepower engine is optional. iue new standard types with the lighter engine are expected to any the lowest base list price luoted by the Ford Motor Com pany since the V-8 engined car was introduced by Ford to the pop-ular-price field nearly five years ago. The 7.000 Ford dealers who gathered here yesterday for the meetng with the Fords predicted that the two new cars, one intended to give the public maximum performance, the other maximum economy, would widen substantially the Ford market and narrow still further gaps left uncovered by the Ford V-8. and tiic V-12 Lincoln Zephyr and Lincoln motor cars, all produced by Ford. Beyond the new appearance and the two engine sizes, two other important features mark the new 1937 cars. One is a new all-steel body with new one-piece steel top, as well as steel structure, panels and floor. The other is a new braking system, designed by Ford to give “soft" easy-action control. The brakes are actuated through a cable

Chevrolet's fully-enclosed Knec-Action is furnished at no extra cost on the Master De Luxe models; and new Syncro-Mesh transmission, and safety plate glass all around at no extra cost, hat cue all models of both series.

and conduit system and have con- I I trolled self-eiiergicing action, pro- | vidlng the safety of steel throughout the entire mechanism. A new club coupe is the latest of the eleven types which will be I available. The five most popular types will be offered with or with out de luxe equipment, and with either engine. The other six will be available only with de luxe equipment and only with the 85 horsepower engine. The new 60 horsepower V-8 engine is not entirely new, except to the American continent. Ford cars built In England and France for the European market have been powered with this V-8 engine for more than a year. Since their introduction abroad they have demonstrated remarkable endurance and have won numerous awards in open competition with cars of European makes. The engine is rated at 21.63 horsepower for tax purposes. as against 30 horsepower S. A. E. rating for the larger Ford V-8. The new Ford V-8 cars, from a design standpoint, are by all odds the most beautiful ever put on the market. Their exterior styling is entirely new, utilizing the streamline treatment to a much greater extent than formerly. The frontal appearance is sliarp-nosed and rakish, the radiator grille being curved back deeply into the hood sides. Al D. Schmitt Motor Sales is local dealer. o

NEW CHEVROLET IS INTRODUCED Chevrolet’s New Passenger Cars Are Introduced Today Chevrolet's new passenger cars for 1937. comprising two new series of six models each, were introduced today with public showings hroughout the United States. The two series, known respectively as >hc Master and Master De Luxe, are identical except for front spring suspension, rear axle and steering ratios, and accessories and trim. On the Master DeLuxe models. I Knee action, formerly optional at ■xtra cost, is not only continued is a major feature, but furnished at no extra cost. Master models are available with semi-elliptic front springs only. All models ot uotn series nave safety piaie glass all around at no additional charge., Although the cars are described as new from bumper to bumper. | the change most obvious outward : ly has to with body lines. A new treatment, described as "diamond crown speedline styling," represents a distinct departure in design, and produces an impression of added fleetness and grace. The change, however, goes deeper than , appearance, for the bodies are en-| tirely new. They introduce unisteel construction, in which solid steel 1 turret top, steel side panels, steel ! double cowl, and steel floors are' welded together to form a perman-; ently silence unit. Even the doors ) <roX’TtXTTFn ny PAGE SIX I

MORE EMPLOYES) BY PONTIAC CO. ( ( Steadier Employment Is Reported By Automobile Factory As the motor car industry con-. Unites on toward new records in 1 production and sales, employment continues to rise and to level out. It becomes more steady. So-called shut down periods between models when there is supposed to be little or no employment in the industry are becoming more and more of a myth. So spoke H. J Klinger, president and general manager of Pontiac Motor Company, just after the production lines started up again last week on the manufacturing of 1937 cars. | "The number of employes on our payrolls has increased steadily from the low point of 42,000 ears in 1932 to the present year with its 175,000 production for the model year just ended Last May employment reached almost an all-time high. With the 30 percent increase which we fully expect in 1937 plus the I new department we have put into I ' operation during 1936. we should I have little difficulty in breaking all, I records next year. "Re-opening of the foundry has) 'created jobs for 700 additional' workers while the new axle plant just completed already has 350 men | on its payroll. Thus, these two de-; partments account for over 1000' additional employes without includ I | ing the natural increases that will come about from larger production and greater car sales. "Furthermore, when new departments like the foundry and the l I axle plant are added more people; I are needed in the plant engineering. production, accounting and ] purchasing departments to take; care of the additional requirements "During the pasu two summers Pontiac has made its change overs from one model to another in rec ord lime and with a minimum delay in production. Instead of be-. .ing closed down, according to Che 'popular conception. 40 per cent of the maximum number of factory! employes were needed to make the] change-over in 1935, while the av-l erage number employed during tin- ' four or five weeks between models in 1936 was 15 per cent of the 1936 maximum payroll. "Each year the Pontiac factory iis becoming more self-contained and more efficient in its operation; 1 as well as providing steadier employment to more people.” White and Zeser, Monroe and Third St. are Pontiac Dealers in Decatur. ROOMINESS Os CARS SURPRISE 1937 Hudsons, And Terraplanes Otter Riding Comfort Commenting upon the advanced styling, remarkable roominess, performance, and driving ease of the 1937 Hudsons and Terra planes, Leo Kirsch, local dealer, said, ‘ tor cats that arc so seal-sleek and slim waisted in exterior appearance the roominess found inside is a tribute to the skill of Hudson designers. All four of the new cars, the Hudson Eight. Hudson Six, DeLuxe Terraplane, and the new Super Terraplane arc longer, lower, and wider than the preceding models, yet the exterior lines sweep rearward front the new narrow distinctive radiator grille with a flowing grace that conceals the. great roominess and comfort inside. The front ' seat, for example, is now 55 inch-] es wide, measured at the cushions., and despite the fact that the eai is , lower by 2 inches, floors have been kept level, and headroom is increased slightly. "Ease of entrance has been provided liy making the rear doors on I the sedans 5 inches wider than last year and both front and rear doors] are l-‘/g inches higher. The front door is now hinged at the front pillar instead of at the center. "One of the features most striking. about the new cars is the Selective Automatic Shift with the Electric Hand, both exclusive Hudson features, which enables the driver to shift gears with the flick of a finger and the touch of a toe 'This new- Hudson contribution aim- ! plitles driving and enhances ease of control with resultant safety and freedom from fatigue. “Another feature which is attracting noticeable attention from those who have driven new cars is, the added power, smoothness, ami economy pr o v idl'd by lite new I'Double Carburetion' principle in troduccd by Hudson this year. , "Hudson's famous Duo-Automat-ic hydraulic braking system with the double safety’ feature is cemturned on the 193/ Hudson-built

line us is Radial Safety Control, another Hudson engineering advancement. New Feature* Varied, Numerous "Scores ct new features appear on the 1937 Hudsons and Terraplanes varying from u new accessible location of the buttery mounted in a special container under the left front fender where it cun be r

1937 PLYMOUTH DELUXE »■■■■■ .S..W I ■ —W— . , ■■ — ■ ... s • V" "" i \ : * ■ 1937 Pontiac De Luxe Six Four Door Sedan ... beautifully streamlined with modified Silver Streak radiator and hood grilles . _. longer, lower, roomier .. . engine more powerful and more economical ... wheelbast 11 7 nches • • . 100 per cent Unisteel “Turret-Top” Body by Fisher ... new chassis ... frame that is three times more rigid. 4 “PRE-VIEW” OF 1937 OLDSMOBILE SIX AND EIGHT r ...a fUli Above is the 'of the*new~l937 which'distinguish the two new lines of cars. In Oldsmobile Six (left) and new Oldsmobile Eight anticipation of setting new sales records again in which will soon be shown to the pic- 1937, Oldrmobile has enlarged its production ture reveals the highly individual .style, treatments facilities-through.a $6,500,000 expansion program. 1237 Super Terraplane Sedan MA g—| I’ 4 taw? 1 I X IT 7 Here's the sedan model in the Super Terraplane series. It has 117-inch wheelbase and a 101 h.p motor A 107 h p special power dome motor is optional equipment (n this series.

Long, Low Contours Mark New Plymouth for 1937 rnnwri. 1 I . “ ; fw . . ■ - , , 'KKiUVHV 41 'I > IWbIIJV 'JSrfi ISUJDWKjitn I .. ai® .71 ~ — -——————— - — . 1

REVOLUTIONARY “safety styling," and massive bodies pillowed on rubber-poise mountings tor a new kind of "hushed" ride make their bow with the new Plymouth for 1937. Hypoid rear axles, complete soundproofing and big airplane-type shock absorbers are ether Plymouth innovations this yeai - Interiors

quickly and easily reacbed for checking and aerviclng by simply raising the hood to a new special placement for the rear license plate in lower center of the rear of thd body, perfectly visible but situated where it does not affect the clean, ■ graceful sweep of the rear contour. ■ Built-In defroster, a Hydraulic Hill ■ Hold device, optional at extra cost,

arc roomier, with the added lu ury lha: only extra •space can give. Ligl,U 'ddu ." ,■ iri .. • l.usm ’ body types arc included in the It-/ d... ulh The models shown above arc the new t our Door Touring Sedan (lower left), the Tac Door Gedan (upper nght) an <| Rumble Seat Coup--

PAGE FIVE

r new steuring eaae, wider driving J vision than ever before, and scores ! I of other new features, too numerous to mention here, are to be ' I found in these new cars. 1 1 "Anyone who has not yet seen For driven the 1937 Hudsons and • Teriaplanes is cordially invited to do so. A fleet of demonstrators Is I available and we are open even- • lugs."