Decatur Daily Democrat, Volume 34, Number 262, Decatur, Adams County, 4 November 1936 — Page 7

IRASTIC CHANGES AT SCHAFER’S STORE

KMAKING AN; Hiy industry EMakin* Is Consider-! El One Os Earliest ■ Industries ■ I . that rope making ' file very earliest hu- .. the kind was felt by <.,\.mes long before the ■K',,.. ~f the > ace convert tribes into semi-civil jinnies. The materials iec the purpose were I the fibres of various, timer bark of trees, 1 ■fjL > l; ,|,s of animals cut into, ■-. ’,i d together. Even may be seen in the A ;,, s ropes made of twist —.; thongs used in prefB I b . and which hav< father to son for years. e |y when or with whom tope-making ori, impossible to say, |^V„.- certainly practiced Egyptians more than ■ vvars ago. as is eviprocess found upon „f iept structures and RH VI ' sepulture. They made and the fibres of the R tj. as well as of rawhide. the latter for the form-S-Stng sufficient to raise the huge blocks which constitute the and to place in position ...,! statues which remain monuments of rude - >■ workmanship. ■p ft pt--• nt day the materials for : ope-making are varK klamla hemp is more exused in the manufacture than any other material, ... pi..nicy and strength adapt it 'for a. multiordinary uses. comes from the Philiptin- climatic and soil conof these islands are par.slapp'd to the growth ami of Manila hemp. In no ■err-atmti of the world has the : from which this hemp been raised to any

The Telephone IflSfS A MODERN CONVENIENCE I jjigSL FOR HOME AND BUSINESS I Have you ever realized how important the j TELEPHONE is to your business? The extra I service it gives your customers? It gives them i personal contact with your store which many I times results in the direct sale of merchandise. | Isn’t that proof it is a necessity? You need a telephone in your tome, too. It is I your servant day and night... to bring you | closer to your friends, to summon help in case oi j emergency, to save steps and time when you I are busy. Kan You Afford to Be Withouta Telephone? Installation charges discontinued for ONE MONTH. November 1 to November 30. All you pay is the monthly rental. Let us install your phone TODAY. Congratuiaiions io the new Schafer Store, serviced by the Citizens Telephone Company. |THE CITIZENS TELEPHONE CO.

(great extent. The abaca is a species of the jbana plant growing to a height of i fifteen to twenty feet, and is cut [when two to four years old, Just ; before its flowering is likely to ap-! | pear. The layers are peeled from | the stalk from which is secured] the flbra covered with a pulpy sub-' stance. This substance is scrap-' led away, either by hand or by I 1 means of a stripping machine. 1 I When the fibre is stripped, it is | I exposed to the hot tropical sun to dry, after which it is then taken to market. In order to be sure of the best selection of fibre for their Manila rope, The R. A. Kelly Company, whose supply the Schafer Store, ; has the advantage of resident buyers and packing establishments in | the Philippines, and do not depend on outside sources of fibre supply. I Sisal fibre consumption in this i country is fully as large as that of manila, it being chiefly used for - binder twine and cheaper grades of rope. This fibre is twenty-five per cent weaker than manila, and .unlike manila fibre, deteriorates I when exposed for any length of time to the weather. Mexico is the chief source of i supply of sisal, the fibre being secured from the leaves of the Henniquin plant, which are four to five feet long. This fibre is yellowish white, straight, smooth, clean, though harsher than manila. With the selection of the proper grade fibre for rope and binder twine, the foundation is laid for the high quality of RAKCO rope and binder twine maintained by The R. C. Kelly Company, Xenia, Ohio. The fibre is spun and laid on modern machinery, by expert workmen. and with the aid of large research departments "RAKCO” products not only represent the highest achievement in the art of rope building, but measures up to the quality standard required by the Schafer Store. o Fewer Railmen Killed Washington —(U.R)—Due to the co-operative efforts of railway managements and employes in promoting safety first, the number of fatalities among railroad employes - in 1935 showed a reduction of 70 per cent compared with 1923, the Association of American railroads reports.

DECATUR DAILY DEMOCRAT WEDNESDAY, NOVEMBER I, 1936.

NEW PROCESS FOR PILLOWS Izolin Process Produces Much Improved Pillows Today For generations feathers and down have been gathered all over .the world for use In mattresses, pillows and cushions. Goose and duck feathers lie flattened against the birds and are saturated with natural oils. All this time, men have tried to find a process that would remove these oils and completely purify, deodorize and fluff out the feathers and down to full resilient softness, without harming the delicate fibers. For more than a hundred years, two outstanding featlc . producers, Emmerich Pillows. Inc., and the Burton-Dixon Corpo ation have always been forem ,t in this work, pioneering in a new and better | methods of pr easing. They had en washing feathers continuous!, for the last fifty years; and had developed this art to a j high st dard of perfection. Their dry cleaning and other purifying! c,. rations were most thorough. Still they were not satisfied. They finally realized that only a highly developed scientific process would ever be completely effective. So they decided to cooperate to do the job. Each contributed their finding from many years of experi-i menting and also called in the’ highest skilled scientific minds available, to help. Modern sicence, intensively applied to a definite again triumphed. The revolutionary new “IZOLIN PROCESS” was finally conceived and perfected. By a carefully developed series of accurately controlled, scientific treatments, the "IZOLIN PROCESS" operates gradually and naturally without harm to the feathers or down. All animal matter, grease, dirt and other impurities are removed. The feathers and down are cleansed, deodorized and disiniected, sterilized and ozonized, and thoroughly washed and rinsed to a state of hygienic purity heretofore unheard of. This “IZOLIN PROCESS" now makes it possible to produce pil-

(lows that are distinctly better, that i are hygienlcally pure, clean and | deodorized, that are lighter ini weight, yet better filled, more I buoyant and resilient and that have a new thrilling softness that is Im-1 mediately apparent and most de-1 1 sirable. Even more important' “IZOLIN PROCESSED” Feather ■ and Down pillows are far more healthful. They are hygienlcally purer, and the new softness is more soothing and restful. Because of their wonderful vitalized buoyancy, they snuggle well up into the curve of uie neck, providing per-, feet relaxing support at this vital point. Medical authorities strongly advise the benefit of this unstrained sleeping posture for better health. You can see a full line of these fluffy, "IZOLIN PROCESS ED” pillows at Schafer's. Moderately priced. 0 PREWAY LARGEST MANUFACTURER Company Manufactures Popular Type Os Oil Heaters Prentiss Wabers Products Company of Wisconsin Rapids, Wisconsin. veteran manufacturers of the famous Preway Auto Cook Kit ] Camp Stoves, and the popular gasoline Preway Kitchen Stoves, Ranges and Appliances, have developed an i outstanding line of Oil Burning ! Heaters, using the famous I "Breese" patented pot type burn1 ers. It is not only attractive and modern in design, but the principle of- ! fers the greatest heating capacity, producing not only a circulating but radiating heat which evenly | and healthfully warms the home. The popularity of Preway products is evidenced by the consistent. necessary expansion of the plant, and today Preway is the J largest manufacturer of gasoline' I appliances in the United States. Preway products offer more outstanding improvements and new I features increasing their efficiency,! , safety, economy, and service. Greater achievements and undream - . ed of developments make possible the home convenience for those with or without city gas and elec-' trie service, and at lower operating cost. —, —o ENLARGE SPACE FOR DRY GOODS Dry Goods Department Is One Os The Newest In Schafer Store The dry goods department at Schafer's is one of the newest in the store. Its rapid growth in , the four years of operation neces- ; sitated more floor space. This was accomplished through the store engineering department of the Ely-Walker dry goods company of St. Louis. Schafer's now has a beautiful, modern store with ample space for several new lines which have been needed for some time. With beautiful, new type shelving, the store has added such well known lines as Phoenix hosiery, Munsingwear, etc. Before the remodeling plans were drawn, a ready to wear department was considered, and Schafer's now has a 42-foot section, well displayed, with a beautiful line of outstanding coats, silk dresses, smocks and wash frocks. Display tables are uniform in size, aisles are wide, making shopping a pleasure. New lighted show cases and lighted ’ shelf displays add to the beauty I of the new store. This new mod ern display is of plate glass, with a slate color background. This attractive display houses a multitude of beautiful novelty gifts for, Christmas and bridge parties. Another attractive department which has been greatly enlarged and beautified is the men's furnishings ■section. New fall and winter merchandise has been purchased, is well displayed and conveniently arranged. —, o Dry Raiders Score Kemmerer. Wyo.—((U.R) —Officers here were reminded of the old days recently when two spectacular raids netted 1.500 gallons of mash and a complete 150-gallon still. The authorities found SOO gallons! of old-fashioned “moonshine” less than two blocks from the business section. — London Gets Water Reserve Chingford, Eng.— (U.R) — A vast new storage reservoir, with a capacity of 3.000,000 gallons, is being built here to overcome the danger of a wate ruhortage m London.

PHOENIX HOSE i SLASHES COSTS Phoenix Company Methods Cut Down Costs Os Hosiery “Buy Hosiery by Thread Weight I for the Occasion." This is the mes-| sage the Phoenix Hosiery Coin-I pany, world's largest manufacturer ot men, women's and children's hosiery has been pounding home to its customers during the past few seasons—the message that means a saving of money anda satires apI propriate hospiery for all times. What is meant by thread weight? i Hundreds of customers ask this question every day. To explain "thread weight" thoroughly would mean to go deeply into the process of hosiery manufacture. Briefly. it means taking 2, 3. 4 or more silk threads, twisting them about 36 turns to the left and then twisting these already twisted threads! together about 32 turns to the right. The fewer the threads the sheerer and finer the hose; the l greater the number of threads the less sheer the hose. Thus: a 2-thread hose is a fine, chiffon hose, beautifully sheer, but I not meant for hard wear. It is the j hose Phoenix recommends for form- 1 al evening wear. A 3-thread hose is called a sheer hose and it is I just that, but it is a little stronger ' and capable of standing more strain. This weight hose is recommended for dress-up occasions—formal afternoon wear. Then, inasmuch as women demand silk hose for everyday, Phoenix recommends 4-thread. The " thread “service weight" hose is suggested for sports occasions. N:*urally. it is pointed out by Phoenix and by smart merchants and salespeople everywhere, there is economy in buying "correct hose for the occasion." The sports hose worn for sports will wear a long ' time, and the evening hose saved for evening will give just as adequate service. New hosiery colors are developed every season by Phoenix. This year there are deep rich browns and lighter brown and greytones to co ordinate with the costume colors for Fall. There are high fashion shades in brighter colors, and , novelty “berry" shades to go with | green, wine, navy and the new j eggplant shade. Phoenix has a reputation for color—correct colors from a t'asfiion point of view —colors that are lasting in their original beauty throughout the life of the hospiery. This company pays large premiums to procure dyes that guarantee color fastness in both washing and sunlight. There are correct colors to go with every costume, just as there are correct thread weights for every occasion. The way to buy Phoenix hosiery is to plan your hosiery wardrobe, taking into consideration your particular activities and the colors in your Fall ensembles. All of the correct Phoenix colors and thread weights can be found in the new Schafer Store, which has just opened a complete Phoenix hosiery department. There’s a wide variety of colors and styles, in astounding low price range for such a quality hose. o DEPARTMENT OF CHINA CHANGED Enlarged China Department Placed At Rear Os Dry Goods The Schafer Store has, as a part of the remodeling program, installed a modern, enlarged china department, which has been moved to the rear ot the dry goods department on the south side of the : first floor. The china department has been finished to match the dry goods department, with new shelving and tables. The department, carries a large, beautiful selection of imported china and American dinnerware, both in sets and open stock patterns. The store also carries the famous Fostoria and Morgantown glassware. With this department in its new location it is more convenient for the customers to make their selections in a tine, up-to-date china dejpartment. Few stores in a city the size of Decatur can boast of such a large and complete stock. — o Unaddressei- card Arrives Toledo. —(U.R) —A postal card was lasted in Battle Creek, Mich., addressed in Bulgarian to Evanka Colchagof) . No number, street, city I or state was given. Ten days later the card arrived at the home of the addressee, in Toledo.

HARDWARELEADS IN DEPARTMENTS Oldest Department, Also The Largest In Volume Os Sales The hardware department of The | Schafer Store, the oldest, and, in | point of sales volume, the largest department in the entire store, has been remodeled into one of the most attractive in the entire store. A new color combination of steel gray and ivory, trimmed in silver, has been used throughout the newest type of lighted shelving. Table displays are modern and uniform, with a color combination of ivory, trimmed in steel gray. The walls are a cream color, with a pure white ceiling, giving a light, cheer-

Congratulations to the new SCHAFER STORE Our part in the remodeling of this splendid new store I was the furnishing of much of the LUMBER We most heartily extend good wishes for continued success. Decatur Lumber Co. Jefferson Street Decatur ter Congratulations to the fine, new SCHAFER STORE —as fine as will be found in any city. We are proud of the part we played in this improvement as it was our privilege to have furnished much of the Lumber ©lf you have a good lot you can build a new home and pay for it in convenient monthly installments. It’s as easy to pay as rent. Modernize your property and have 3 to 5 years to pay in low monthly payments. Repairs may be made on your property. I KOCHER LUMBER & COAL CO. First Street Decatur ; x i m ,4

| ful ntmomphere. Many lines are housed in Schafer's new hardware department. ’Among these lines are: Tools — Plumb, Disston, Atkins. Stanley, these nationally known j lines sold by Schafer's for years. Builders hardware — McKinney and Reading, sold by this store for 15 years, Glidden paints. Paint brushes—Super Kleen. Steel goods — Union Fork and; Hoe Company, carried for years. , Cutlery—Wlss line, sold for 15, yeat;s. Schafer Black Beauty Hirness— , manufactured for 36 years. Strapwork—Made in the Schafer factory. House furnishings. Kitchen utensils. Sporting goods—Goldsmith. Bicycles—Shelby. Electrical appliances — Kna p, Monarch, well known line. Electrical supplies—Stoves, radios. sweepers, refrigerators, motors,!

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washing machines (Schafer’s SnoWhite) our own line. Cream separators—Vega. Cabinet sink. . Wagons and tricycles. Guns—Western. Western catridges and loaded shells. —.— -o Park Libraries Opened Bakersfield, Cal.—(U.PJ—Park 11- , braries is the latest development | of Kern county's free public library , system. A collection of 5b books iis sent out dally to each of the city's parks where children can | read them in the shade of the : trees. o- —. County Boasts of Walnuts ] Richmond, Cal.— (U.R) —Contra , Costa county boasts of being only the fourth largest nut county. It i produces 4.000,000 pounds of wal- | nuts annually that reach the tables j of almost every state in the union land every country in Europe.