Decatur Daily Democrat, Volume 34, Number 262, Decatur, Adams County, 4 November 1936 — Page 10

RUGDEPARTMENT MUCHENLARGED New And Larger Rug Stock Is Housed In Remodeled Room Not only does the entire first floor of the beautiful new Schafer Store boast of many changes, for the second floor, too has been remodeled. In the past Schafer’s has always carried a large stock of Axminister Rugs in many styles airtt patterns. However, when the decision to remodel was made, it was also decided by the company to increase the rug stock, and devote an entire room for the display and sale of rugs. Formerly, u-t cabinets, wicker furniture, unfinished furniture, occasional chairs and rugs were carried in the same room. This room, while adequate in size for this merchandise, was poorly lighted, and the ceiling was unfinished. Hence, there was a field for improvement. Hand in hand with this decision to - remodel the rug department cafhe the decision from The Schafer Co., wholesale hardware and home furnishing concern, to handle Axminister rugs. A contract for ' several car loads of rugs was let by The Schafer Co. to the Hodges Copet Co. of New York City. It was necessary that the Schafer Cm have a display room in which to.show the sample rugs of their , ’ ant stock to their customers, so 1 the agreement by which The Schafer. Store rug department would i serve as a display rug room for i

I ■, 811 l || H Z' ::TJB .TO IIIIM !■!■■■■■■■■■— ! Enjoy Winter Comfort I the modern way I The New I PREWAYHEATER You a f tualiy burn oil in this heati^^j9^Sg3Sps e F —giving you the comforts of an oil burning furnace at a cost . many times less. Dust Dirt or Ashes h i is n g* t woi Circulates — Radiates Healthful, Humidified Heat at Low Cost. Ideal for homes, offices, shops, stores, schools and churches. Artisticaffy designed Cabinet Heater, simple to operate — silent — odjK orless — safe and dependable. OUTSTANDING FEATURES A. PREWAY HEAT INTENSIFIER—AII Preway Circulating Heat era are equipped with an efficient heat intensifier, multiplying heating capacity with reduced fuel consumption. H. FAMOUS BREESE POT TYPE BURNER (patented)—Safe and dependable, over one hundred thousand giving satisfactory service No r-ntors or blowers — no noise — gravity feed — nothing complicated. ' -» TV PE I I EL CON FROL—Easilv accessible for operating , i’l permit perfect uniformity of heat at all times. The home will always be comfortable. D. HUMIDIFIED Alß—Equipped with an improved porcelain enameled humidifier evaporating into the air about two gallons of water per day. Humidified air of even temperature helps to prevent sickness. E TEN GALLON FT EL TANK—Made of heavy gauge metal especially treated to make it rust resisting, equipped with a filter screen and finished in black crackle to match the cabinet. F. CONSTANT LEVEL VALVE—Preway Circuiting Heaters are equipped with Constant Level Valve, which prevents flooding, feeds I oil into the burner at a uniform rate, assuring even, smokeless, economical performance. Sold By The New Schafer Store Manufactured By Prentiess Wabers Products Co. ■

1 the wholesale company was made. Hence, the new rug department is filled to capacity. Never before has Schafer’s been able to show such an outstanding selection of rugs. Not only are the standard sizes carried, but odd sized rugs are now carried in stock in many patterns. With the large stock of The Schafer Company to draw from, Schafer's can now offer a great variety in patterns, styles, sizes and price ranges. This improvement is one of the outstanding changes which were effected by the remodeling program. Not only does the rug stock of Schafer's include the line manufactured by the Hodges Carpet Company, but the famous Alexander Smith rug line is also stocked. One of the outstanding rugs manufactured by this company is the floor plan rug. This rug is available in several price ranges, and a wide variety of patterns. Any problem aroused by an odd shaped or odd sized room can be easily solved by the floor plan, for this rug is made in many sizes, a size for every need. Schafer's feel that they --an new serve Decatur's tug nee . to a much better advantage than ever before. Their selection is tch greater, for the quantity of stock has been doubled and trebled. A visit to this outstanding department will convince you that Schafer's has spared nothing in building a truly beautiful rug department. Woman Likes Poor House Houston. Tex. — (U.R> — Fearing that a state pension would make her “indep ndent,” Sarah Jane (Grandma) Gillis, 109. resident of the county home, declares she will not accept old age assistance.

SCHAFER BROS. •> — ’ (CONTINUED FROM PAGE ONE) r - f ed in Marion, Ind., and has u wide 1 experience In department store s work. He was formerly connected f with a chain of department stores f and for sixteen yoars acted in th<it capacity of window decorator, t show card writer and manager and , buyer for department stores and ■ also assisted in the opening of • nwe stores. Hie connection with I the Schafer Hardware company I has added much to the success r and advancement of the store. His corps of assistanta in the 1 dry goods, ready-to-wear, and ‘ chinaware departments consists bf ’ Mrs. Virgil Andrews, formerly 1 Josephine Hill, who has been con--1 nected with the Schafer store for 1 the past year, principally with the house furnishing department. She was formerly employed at the 1 Morris store of this city. I Mrs. Jarre- Drown, formerly 'Georgia Melbera, who Is th“ daughter of the late Beecher Meibens, who was employed by the Schafer I store for 46 ye-'.-s, has been with this temp* xy for the last four years. She was formerly employed by tLo Dsinlnger Millinery store. Another assistant in the dry goods department is Mrs. John Moore, formerly Miss Helena Augen baugh, who was born and reared in Decatur and who has been with the company for the past two years. She was formerly employed at the Morris store in Decatur. The office force and credit department Is represented by D. J. Harklese, better known as Jim Harkless. He has been with the Schafer store for the past two

DECATUR DAILY DEMOCRAT WEDNESDAY, NOVEMBER 4, 1936.

! yours in the capacity of book keeper and credit manager. Mr. Harkless was formerly tn the banking bus'nesn In Paulding. <>.. for twenty-three years, and for nineteen years he was connected with the banks in the city of Decatur and The Peoples State Bank st Berne, Indiana. He is possibly known by more people in the vicinity of Decatur and Berne, than any other one man engaged in business here today. Le is iib'’’ assisted Ty Mrs. Adrian Burae. formerly Miss Hoe Light, a Decatur girl, who acts in the eapez-ity of stenographer. She has been employed by the Schafer interests since leaving business college some nine years ago. In the celebration of the opening of this remarkable department store the Schafer Hardware Company as well a.- the public are to be congratulated on this up-to-date department store which shows to the world that by thrift and enterprise and close attention to business and the needs of the public ’hat a city of six thousands inhabitants is able to maintain a business of this magnitude. In conclusion I wish to state for more than one half century

THE SCHAFER STORE deserves our best congratulations The complete remodeling of the Schafer Store brings to Decatur one of the finest and most modern stores in northern Indiana. Behind all effort put into re-build-ing this well known store lies the American method of progressiveness toward perfection of service. Every improvement has been made in favor of Schafer Store customers... .nothing has been left undone to make the Schafer Store the place you will want to trade so as to be sure of receiving courtesy, service and quality merchandise. r The Su P erior Steel and Wire Company of Knightstown. Indiana is proud to be associatJcH|dU|li l *l« '■ ed wlth the Sehafer Store an<l ft '» Quite nat-;ts-ir'T l,ral that our hi ß h Quality line Jf Wire ProI J I ra I v duett would be selected by this business conIJt Ukil Cern where only quality merchandise is sold. AL l-CLIM/ TE FEN iE|B| I Superior, like Schafer, believes that quality is .j.' 1 the strongest factor in determining the value ‘iRCfC • of any P r °duct. yv” -<* irtßl * We urge that you attend tho formal opening of >?ty*** the Schaler Store .- . and while there ask » ariS'l t 0 See Co,n P lete ,ine of Superior Woven W” Wire Fencing Sterling Dualized All-Cli-V'jwiyWll mate Fence. ... a brand of fencing that will P OIVe y ° U years and years of at low UP ri/J Pjgpr keep cost. THE SUPERIOR STEEL AND WIRE CO. KNIGHTSTOWN INDIANA ■T- ~ . RSmzx ;r llf|| 11 111 IBM II ————l ——...— . — ■ -

— _ —— — fl 919HHf18H9H999M998999999HH8f199HH19999H99H999H98 I gJpSSrT' i 1 1700 Extra Streams of Water NOT A CJESS NOT A JOKE-BUT a FACT s AND $5.00 BRINGS THIS THE MACHINE OF TOMORROW h t ' ’ll TO YOUR HOME TODAY! IjL. Because of its patented Water Action, proven today J 41 as a fact, this beautiful Electric Washing Machine washes faster and with less wear and tear on your 11 clothes. See and feel for yourselves the extra hund- f Y / | " reds of water currents that stream through your & m 9 < clothes leaving them fresh, clean and snow white. E f p k MODELS IN GAS AND ELECTRIC FROM $37.50 ! . Il SCHAFER’S SNO-WHITE MEANS MRS. AMERICA’S | WASHING MACHINES ] SNO-WHITE CLOTHES I - •'** S, | v , yl I i r 1 . I f I I F M THE SCHAFER CO. • ' WHOLESALE HARDW \RE f awiPfcKih I -

the writer han been closely aud intimately connected socially and In a business say with the owners of the Schafer Hardware Company. It in certainly a pleasure to recall I the fact that Cbalmer C. Schafer, who has followed in the footsteps of his father, has been able and willing to keep this wonderful instittMion in our midst, realizing all the while that Um customers of this store, past and prseent, for the last sixty-two years have been satisfied with fair dealing and up-to-deje merchandise. o • — QUADRIGA CLOTH •>\ fVVPI I Hi 1M PM■) F ONE I It is first singed and put through a water bath. It is then taken through a boiling process for several hours to remove excess waxes and oils. From there it is put into a chloride of lime solution and through rollers which squeeze out most of the solution, leaving only a sufficient amount to permit the bleaching action to occur. The .qth then lies in the white bins for a varying period while the actual bleaching is accomplished by the action of the oxygen liberated by the chlortfle of lime. It is then

washed thoroughly in pure water I to complete the bleaching process. The cloth Is now ready icon)- 1 pletely bleached) for the dyeing 1 process. Wound into rolls, it is 1 ready to be tent to the dye house 1 for application of plain colors, or ' to the printing plant for the printing of fancy designs Only the best , of dyes are used in Quadriga. I 1 The actual process of dyeing decolor or shade. The shade to be pends upon the result desired in ' dyi’d is sent to the laboratory 1 where a formula is worked out to produce this shade. The dye house uses this formula each time the shade is produced. After the cloth is dyed, it is given its famous needleized finish. Printing Probably the most interesting of all the finishing processes is that of printing. The first requisite tn selecting a design Is to have something worth while printing, a style that is both pleasing to the eye and commercially salable. Many of the ideas originate with the makers of Quadriga and then drawn by an artist in accordance with their suggestions. Some designs, however, are prepared by design studios which are in busi-

ness for that purpose. A design, in its original state, is merely a hand painted pattern drawn by an artist in one color combination only. After the design is finally accepted, four other color (omulnations must be drawn, making five in all The design is then sent to the' engraving shop. The sketch maker Tt.’st must determine the practical repeat of the pattern in order to determine the proper circumference of the copper rollers used in the actual engraving. These tubular copper rollers are used so that the design is repeated constantly, both lengthwise and crosswise on the clofh. The pattern is then enlarged about five times and drawn upon a zinc plate with a pencil. The zinc plate is then colored to conform to the original painting and is used as a guide for tracing the pattern when it is placed in the "panto-graph.” This machine transfers the design to the copper rollers. A different roller is necessary for each color in the pattern, there-

A I G fl _ „ a ’rjAS£ i« s - 1 J CLEAN. CAREFREE COOKERY The thousands of women who have W , " bought Hotpoint Electric Ranges S ■ = '— have embarked ona new ettperietue S iB d d j ofhappy. clean, caretree house*-irk S Ihe new Hotpoint Electric Ranges S are practically “self-cooking. ’’ The) jSjjg. , I create no dirt, soot or soil, pans ■T-gLe, stav cleaner and food ta-tes better M YOU CAN HAVE THIS BEAUTIFUL. E'theoaws -Z|M MODERN RANGE IN YOUR HOME itZ'.C'B for onh DOWN-satANCf mosthiv e ELECTRIC RAfi “ J I HARDWARE/W HOME FURNISHINGS |

fore five flre-ob.r "'7'" " '" U “" :| lf h Ing O|., 8 T " s "'' ■> i" •f.,. Hi 1 ■.'>» 1 l "' ' ■'" ll losses ■ Mm Print," Si« fl succession puts it| ' t'lotli an.l n ‘ ent,,. Pletely p-| ■ J"'-''' " " ' Ji ■ .■■IH all costs. l; treason to hi • on Gibraltar a| M ■OMBe* Mrw .. ||S