Decatur Daily Democrat, Volume 31, Number 13, Decatur, Adams County, 16 January 1933 — Page 3

Ik You should know the Truth aboi|t*J|f > I • ■ *• cigarette# ’ ' «‘f T if" vou smoke < *IU at „. . lira ■ w a \ jggyP” i Jk JF ''W \ ' I ' '* ♦W' \ .i jH ;? '' A packed. They smoke hot and dry. The Humidor Pack, "y" '|||h. although more expensive, gives protection ordinary cellophane cannot equal. It is made of 3-ply, MOISIURE■A PROOF cellophane, tailored snugly to the package, and * Bl great deal of confusion has been caused by certain repre- TiMb welded into a seamless envelope. Air cannot get in. ) lentations made in cigarette advertising. A clamor of competitive has lleen devd t that condition a„ illusion »f coolness«»believed by adding ■aims has bewildered the public. We have received hundreds of removes aii mceoldest, he absolute rei ec ß on ot mieno I „ askthehcat(jf ick . bur „ i „ s , drytobiiaos . The liters asking US the truth about the conflicting claims of various stan dards ever attained in cigarette manufacture. Thecigallßrands. Because Camel first popularized cigarette smoking, from expensive tobaccos tastes cooler than one that is harsh ® .cause Camel has sold more billions of cigarettes than any other can possibly be. n f s the tobacco that counts. ! .■rand, we were the natural people to write to. And we are the 4. Question: What about heat treating? 6. Question; What is the purest cigarette? \ 1 4. 4. 11 4-1 I okzx,,4- rdrtorotfoc Wo Ivivp dIwHAZC Answer: This is one of the real superstitions of the tobacco Answer: All popular cigarettes are made under sanitary conBatural people to tell the facts about Cigarettes. \\ C nave always business. All cigarette manufacturers use the heat-treating ditions unsurpassed even in the packing of foods. All ciga■ffered an honest cigarette, honestly advertised. process. But harsh, raw, inferior tobaccos require consider- rettes are made with practically identical modern machinery, w uuu injuvoiv 5 , j ably more intensive treatment than choice ripe tobaccos. Uniformly fine cigarette paper is used. If any single manul/B High temperatures conceal, to some extent, the harsh effects facturer should claim superior purity it could only be inter- ■ Question : What is the mildest cigarette? 3. Question: What cigarette is easiest on oflow-cost tobacco,although this parching process may pro- preted as a confession of weakness g| * .... 6 * the duce a rather flat and lifeless flavor. But neither the heat exclusively on the tobacco he used. Purity in a cigarette lies in [■fewer.- The fact that a cigarette is insipid and tasteless ' * . treatment nor any other treatment can take the place of the tobacco used. Choice grades of tobacco, from which even <Br not mean that it is mild. The fact that it has been /foster.- e easiest cigaictte on your ro., is lecigare e j tobacco. Heat can never make cheap, inferior tobac- the fine dust of the tobacco itself has been removed, are less Bificially flavored or scented does not mean it is mild. t at J ’ mac e roni fie c °> cest ripi t<> laccos. .nip gras es tobacco that counts. irritating, therefore “purer” than inferior tobaccos. It's the .„ Bklness means that a cigarette is so made that it is gentle of tobacco are, as you would naturally expect, harsh m their cos good. It stn 111 Bd non-irritating without sacrifice of flavor. This is almost effects upon the throat. And there is a peppery dust oc- 5. Question : What cigarette is Coolest? > nßtirely a question of the quality of the tobaccos and the curring to some extent in all tobaccos. Finding its vvay into > u i i«< i 7 Ou«»ctir>r»• lllint nhnnt hfoMfiine? "■ill in their blending. Practically all of today’s popular many cigarettes, this dust has a decidedly irritating effect. A Answer: Many myths have been woven around coo - 7. Question, ft hat about blending. te-Barettes are manufactured and rolled in much the same . ness ” he aCtS ar . e S ’" l f e: ,° <J ' Answer: Even if other manufacturers should in the future B v ’ The difference comes in the tobaccos that are used. ' r W 1 ness is determine n ie spee o use the finer, more expensive tobaccos which go into Camels, Bhilethe irritating effects of cheap, raw tobaccos can be burning 1-resi cigarettes, containing they woulJ stin be unab]e to dupiicate Camel’s matebBmoved to some extent by intensive treatment, nothing M i || aSt ’ ey d ° 2/c 7°j T’ ° C less ble>ldltl S- Tobaccos are blended to give a cigarette its I B n *>ke the place of the more expensive, naturally fine M W t-° u . • u °wn distinctive individuality. The characteristic delicacy and Btaccos. The mildrtt riaarette is the cigarette that is made Illi ■■ • ■■ 8111 1 hat is why they smoke cooler. us flavor of the Camel blend have won not only the esteem of ■ the best tobaccos. It’s the tobacco that counts. ||g |fIS Cl FCICt, Well known by leaf fl makes the method c. wr; ’PP’ n R \ er > t | ie American public, but the sincere admiration of other I ' B Z important. Improperly wrapped ciga- cigarette manu f actu rers, who have spent hundreds of thou|Q U e S tion:^r^ | tobacco experts, that Camels are made | — flavor? iinnr eydckICIVE « k matchless blend is a priceless asset. Yet its fine full flavor is B“® fr -There are just three factors that control the flavor ® "001 Tiner, MORE EAPfcNbIV OOCCOS JfZrP made possible because Camels use tobacco. I B lci^rt:tte -T he addition of artificial flavoring. The blend- , . • j f It’s the tobacco that counts. F K of various tobaccos. And the quality of the tobaccos fl than any other populqr brand. We actug nselves. Quality is by far the most important. Cheap, Btobacco can be disguised in part by artificial flavoring. ally pay MILLIONS MORE CVCry year AwBgJB • ■wi/ can never equal the goodness of mild, ripe, costly tobaccos. jgBMHF i IB -" ’ Bmg a number of poor things together will not make a to insure YOUr enjoyment. i B \■ And when you consider that domestic cigarette BBF (t”* > y ’ J >' * ■Uccosvary in price from a pound up to 40<t a pound, * ; -'W' imported tobaccos from to the difference in gB (Signed) R. J. REYNOLDS TOBACCO COMPANY ’• L Jlßi Bkß ■ a flavors is readily apparent. Tobacco men long ago IhK Winston-Salem, N. C. , gs W icd to choose, for flavor, the cigarette blended from the KS xia e. y • gßtiier tobaccos, it’s the tobacco that counts. I CopnUM. 1®33. H. J. Bey nolda Tobacco UuiDOBD, jSBSSt I ==| >rl

DECATUR DAILY DEMOCRAT MONDAY, JANUARY 16, 1933.

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