Decatur Daily Democrat, Volume 29, Number 241, Decatur, Adams County, 12 October 1931 — Page 10

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J. L. KRAFT HAD BIG IDEA ABOUT CHEESE MAKING (Continued from Page 9) ity to do that. 1 was ready to undertake anything and felt confident of my ability to put it through. A quarter of a century ago cheese j making in the United States was a wayside factory, a cross roads grocery store, haphazard and parochial enterprize. Today it is the big business, annualy growing larger, an international industry in its scope and operations Thanks to the big idea! For many years, through force of habit, manufacturers continued to make, and merchants to sell, the old fashioned round cheese, although It Was difficult to handle, was exposeil in an unsanitary manner. had a rind which offered a problem of its own, and not infrequently the entire cheese would turn rancid or mold. The big idea changed all this. he big idea was that cheese could be manufactured scientifically and sold as package goods. Like most big ideas, it seems quite simple and obvious when stated. Yet it was big enough to revolutionize a business and convert it into an industry. It required i extensive experimenting, before Mr. Kraft finally perfected and patented the method by which he could blend and pasteurize cheese to produce a rhindless cheese in a convenient, tinfoil-wrapped loaf, thoroughly sanitary and always uniform in quality and flavor, easy to ship and handle regaidless of climate, and well protected against mold or evaporation. Prior to the marketing method perfected by Mr. Kraft, cheese was sold in tin cartons, which, at the time , were considered satisfactory. But the urge for a distinctive,and attractive and at the same time, less costly mode of packaging cheese, impelled Mr. Kraft until he hit upon the idea now in worldwide usage by his organization. The new process was such a vast improvement in manufacture that it revolutionized cheese-making in the United States. At one advance the chief handicaps to volume manufacture and sales of cheese were ' eliminated and modern merchandising, of it became possible. A quality article of uniform flavor, in convenient and economical packaged form; was now available to the con- 1 sumer and the trade. An intelligent program of merchandising, amplysupported by modern advertising and publicity, and making full use of modern methods of distribution, were the final steps to make effective the big idea and start the United States on the road to becoming eventually the largest cheese-con-suming as well as cheese-producing nation in the world. When Mr. Kraft patented his process. and incorporated the Kraft Cheese Company in 1909, it required vision to see a future for American cheese in competition with quality were notorious faults of much of the homemade cheese offered for sale to the public. It was almost impossible to buy the same flavored cheese from week to week. There was practically no way for the consumer to know the quality of flavor of the cheese one was buying in bulk, and dissappointment in it after one got it home was not unusual. The advent of pasteurized and blended cheese in packaged and guaranteed form was actually as revolutionary in its way as the I steam engine was in comparison with the stage coach or the electric bulb compared to the oil lamp Real international operation commenced in 1921. With a capital of I FJ.ftfMiOOO the Kraft MacLaren Cheese Company of Canada . was j

Dairy Cow Brings In Money All Year Around

Value Os Dairy Cow To Farmer Is Limited Only By Number of Cows Owned. By L. A. Hawkins Agricultural Extension Department 1 International Harvester Company i The dairy cow is by far the most economical producer o! human food, i The food produced by her is the i most nourishing and helpful of all foods. The farmer who has a few i dairy cows, a tew chickens and a garden will always have plenty of food for himself and family besides having a surplus of dairy and poultry products to sell and increase the family income. For each 100 pounds of .food consumed the sheep produces only 2% pounds of edible food solids, a steer a trifle less than three pounds, a hen about five pounds, a hog about 5 pounds and the average dairy cow 18 pounds. There were about 22 million dairy cows in the United States in 1927 and the annual value of their product Yeached the enormous figure of over three billion dollars. Not even the corn crop exceeds dairy , products as a source of income to ! ; the farmers of the nation The dairy cow brings in money all the year around. She brings in ; cash at the end of each month in ■ i

Founder Os World’s Largest Cheese Business Started With $65 And Faithful Horse (Continued from Ptlge 9) ManranMKßHßn,

I And that was easy to understand - for American-made cheese of that day was an uncertain commodity. You bought it in hunks - and no I hunk was ever like another. ‘‘Had luck certainly followed Paddy and me around for that first year i or two. Attempting to increase our i sales by addition of another horse ' and wagon to the original outlay.l borrowed some money. The second ! horse died. Paddy fell an broke his leg and misfortune seemed to terminate the “biggest cheese business in the world'' at the end of the year. “Bus alx>ut that time, our luck changed. Determination, lots of i work and the faithful ministrations i of Paddy enabled us to carry on. | And twenty five years later, when business deliveries are carried on by truck, by plane and railway. 1 still consider Paddy one of the reatest assets of the business. We launched to acquire and operate the Canadian affairs of the J.L.Kraft j and Bros. Company, and the MacLaren Imperial Cheese Company. The campaign for foreign markets for Kraft products by that time was out of the experimental stage, and Canada was the logical starting point. As far back as 1917. Mr. Fred Kraft had made the first essay at export trade. His method was simplicity itself. He mailed tins of ; cheese to every American Coun- | sei resident abroad. The interesting I result was some trade in practic- ! ally every country in the world. And ] this at one of the most critical I hours of the World Wer. . The development of demand for I Kraft products brought new developments in products, until more than two hundred shapes and styles are now availuWeTnttiT the various trade names. Atttom.-fTlrfilly machinery had to be developed for packaging tins and later packages quarter-pound-eiul half-pound packages, an interesting evidence of the change in purchas-, ing habits of the city-dwellers and the modern house-wife. Simultaneously with this increase there was also noted a proportionate increase in demand for five-pound tinfoillined boxes of cheese! At each extreme of the package scale the demand seems not only to be sustained. but growing. Manufacturing facilities had to be added as the demand grew, so that by 1926 there was a large factory in Montreal, Canada, a European supply manufactory at Hayes. ‘ England; and a plant at Melbourne Australia, to meet an increasing demand in Australia. The Kraft ComI pany's plant at Antigo.Wis. is recI ognised as the largest Swiss-cheese I factory in the world, with a milk conversion approximating 290.099 pounds a day. This Swiss cheese j has found universal favor, the ex- 1 ' port business in assuming very im--1 portant proportions. California Idaho, Montana, Miss-

the form of a check from the cream ery or for butter and gives us additional profit each year in the form of a calf. What a cow produces today is sold tomorrow. If she produces when the market price of feed is high, her cream is sold when the market price of cream Is high. There is small chance of having to sell dairy products for less than it cost to produce them. The dairy cow distributes the demand for labor over the entire year She increases the amount of pork production and decreases its cost by providing skiinmilk and buttermilk for feeding pigs. She furnishes a home market for hay, silage and other products easily grown on the farm. Fiom the grass of the pasture and the roughage of the field she creates the greatest product of the farm and makes available to put back into the soil most of the fertility these things have taken from it. The dairy cow has been called By L. A. Hawkins Agricultural Extension Department International Harvester Company “the foster mother of Mhe world, ’ and no more fitting title could be bestowed upon her. Without milk children languish, adults decline and the vitality of the human race runs low.

■ do well to remember him.” 1 Mr. Kraft conceived the idea of ' lateurizing and marketing cheese in sanitary and convenient form to - pieserve its uniformity and keeping - j qualities. It is an idea which, it is generally conceded throughout the .■industry, is directly responsible for I increasing our rational per capita I consumption of cheese from three > | pounds ten years ago to almost > five pounds during the past year. A wagon and horse represented f| industry twenty-five years ago. the total equipment of the cheese. ; ' Today the ramifications of the buss iness started in Chicago by J.L. : Kiaft are world wide. Kraft plants ,: extend into more than thirty states i of the union, where dairying was j II unheard of until four years ago, j I. through the South and along the; . Pacific coast, and in Canada,Aust- ■ ralia, Cuba and England. ■ ouri. Mississippi, Wyoming, Texas. Georgia all were being embraced within the circle of rapidly expand1 ing Kraft interests, either through factories, or country plants and 1 warehouses, to say nothing of smaller operating companies in which i the Kraft organization was rapidly acquiring stock interest. The trend of the economic thought of our times made logical and inevitable the union of the Kraft Company and the important Phenix Cheese Company in 192 S under the name of the Kraft Phenix Cheese Corporation, with J.L.Kraft as chairman of the board of directors. it meant still closer organization and increased facilities of oper- ' ation and mass production, and . still greater industrial developi ment for states of the United Stat- . j es and for countries abroad where (good grazing and moderate milk . ! consumption invited the* establish ment of cheese manufacturing as a ] valuable auxiliary industry to exisI ting staple lines. Cuba is a striking ; case in point - the government considering the new cheese industry so important that President Machado and his staff attended the opening of the first Kraft-Phenix plant at Hacienda Santa Isabel. How rapidly the industry is growing, and how confidently its leaders anticipate a still greater future, is evidenced in the capital structure set up for the Kraft Phe nix corporation. There were issued 1.500,000 shares of no-par common stock, and 120.000 shares of SIOO ' par value preferred stock. Stock- | holders of the company as it existed up to October. 1928. received Ih shares of new common stock for each share held, in effect a so't stock dividend. They were then givi en the right to subscribe for an ' additional share of common stock j at S2O a share for each 10 shares i of common held. On the basis of this price, the latest phase of the Kraft development in something less than a quarter of a century has attained a capitalization of. It started at $25,000 and $5,000 of that was good will. In a farn nis phase of J.L Kraft. i first used some years ago and still I employed upon occasion. “We are j hardly started.” Experiment, imI provement, expansion, are constan- ■ tly going on. Scientific* cheese re- | search laboratories, nnlque in the manufacturing wdkld; a dietetic kitchen where cheese recipes are tested and evolved; the branch experimentation at the bio-chemistry laboratories of Rutgers College, New Brunswick, New Jersey; ail are part of the essential work of maintaining and developing that original scientific basis for modern cheese manufacture, which has developed into a giant industry and j was J. L. Kraft's big idea. o ___ NEW TESTER EMPLOYED HERE j (Continued on Page 10) I are David F. Mazelin, D.D. Steury ! Schwartz and Schwartz, Henry P. | Graber. Dan Mazelin. D.P.Steury, i Noah Rich, Rudolph Steury, Dan H. Habegger, Peter D. Schwartz. Sol Moser. Henry Aschleman, Charles Gandlienard, Harris and Morrow. Dan W. Lesh, Ralph Henry. Telefer jPaxon, Otto D.Bieberieh, E.H.Kruetzman, Beavers and Harvey, Peter ! B. Lehman, Dale Moses. Tests and gradings are made ' every month and published. — o The Works of Man Nature has sometimes made a fool, but a coxcomb Is always of a I man's own making.—Addison.

DECATUR DAILY DEMOCRAT MONDAY, OCTOBER 12, 1931.

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