Decatur Daily Democrat, Volume 28, Number 88, Decatur, Adams County, 14 April 1930 — Page 3

?T O W| M _4| HBk J aaHBBHHaBBnHBHaHa|HBBaHBHaaHBHHaHHHMaBBH | 4 A 1181.■ It Is “Keeping EVERLASTINGLY At It” wS£*>y? That Brin 9 s The R e*vard of ■—«■— — aMBBaiBaaiHBIBB^ ""TT” wl ' . f The Mightiest of Sluggers don’t get “Homers” Every , time up - but They’re “In / There” swinging every time V XZ/ ’ * \~y “</

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Decatur Daily Democrat THE HOME NEWSPAPER

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DECATUR DAILY DEMOCRAT

-KEEP ON SWINGIN - FOLKS are disappointed when th a great Babe fans but they don t shout “Back to the sandlots!’’ They know that the cumulative effect of years of coaching and training have brought the mighty slugger to the front where he out-thinks the pitcher more than the pitcher out-thinks him. As in sport, so in business. A full-page, smashing ad, once in a blue moon, will NEVER overcome public indifference! But neither could a bush leaguer, no matter how strong, knock a famous hurler from his box. Years of tireless hammering at the baa . . months of continual pounding in the newspaper . . eventually bring success! Lengthy series of attractive ads, consistently planned and persistently inserted wears away buyer resistance as the rain of centuries wears away stone. The advertiser building a business must first lay a foundation of confidence that will support his structure. Numberless ads, joined together with a continuity of appeal and sincerity of message, as bricks are joined together with mortar, make a permanent base on which to rest a tower of Good Will. And the foundation, itself, must rest upon the solid'gijpund of public confidence. Your advertising is grounded in public faith when it uses the medium of the Daily Democrat. So plan your advertising carefully. We’ll help you. Be consistent. And be persistent. . . KEEP SWINGING! One of these days you are going to knock a home run with the bases loaded!

MONDAY, APRIL 11, 1930.

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Paid Circulation in City, 1,360 A paper in every home.

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