Decatur Daily Democrat, Volume 28, Number 50, Decatur, Adams County, 27 February 1930 — Page 6

PAGE SIX

•? * “ DECATUR DAILY DEMOCRAT Published "'Tory Evening Except Sunday by THE DBCATUR DEMOCRAT Co. I , ’ H. Hell'M., Pres and Gen. Mgr. A 11. Holtbouse . Sec’y & Him. Mgr. Dick D. Heller -...Vlee-I’resldent Entered at the Postoffice at Decatur, Indiana, us second class matter Subaenpitoo Rate* Single copies ..$ ,02 One week, by carrier 10 One year, by carrier 5.00 One month, by mail .35 Three months, by mall 1.00 Six months, by mall 1,75 One year, by mall 3.00 One year, at office 3.00 Prices quoted are within first and second zones. Elsewhere, 33.50 one year Advertising Rates made Known ou Application National Advertising Representative. SCHEERRE, JNC 35 East Wacker Drive, Chlcngo 415 Lexington Avenue, New York — | Charter Member The i-.aia.na League of Home Dailies THE POWER OF ADVERTISING: Roger W. Babson, noted statistician and economic authority who sees things ahead of the average fellow, has the following to say about advertising: "Well directed advertising can do more titan any other one factor to hasten economic recovery in the United States. 19.30 offers the advertising business both a challenge and an opportunity The challenge is two-fold; first to the business man who advertises, and second to the advertising man who prepares and directs his campaigns.

“Business men must have the courage to maintain their advertising appropriations in the face of the present business recession Tlie time to advertise is when sales are hard—contrary to the general practice of advertising chiefly when business is good and sales are easy. “Advertising likewise, offers two fold opportunities;'first it enables individual business men to meet effectively the unusually severe competition of the present period, and second it renders the country a great economic service. The value of wisely directed advertising in overcoming sales' resistance is too well known and too fully proven to require furrher comment. “From a purely selfish standpoint it pays to keep up one's advertising, as thousands of individual experiences have proven. The general economic- benefits to the country as a whole, however, are just as real, but are not so generally recognized. "In 1929 we spent about 2 billion dollars on -various kinds of advertising. This seems like a huge sum. However, when we consider that this two billion dollars advertising was a prime force in moving about 40 billion dollars' worth of goods to the consumers the proportion does not seem large. Moreover, had it not been for advertising our consumption would never have reached anything like a total of 40 billion dollars. This two billion dollars also includes a large volumne of financial advertising which was essential to the flotation of 8 billion dollars of new securities — the proceeds of whicti have mostly gone into the building up of industrial and public utility plant and equipment. "Estimates place the cost of advertising about 3 per cent, of the cost of goods which people consume. As a matter of fact, advertising has reduced prices rather titan Increased them. It has done this by making possible mass production ami mass distribution. You cannot have one without the other. Machinery brought us mass production, but only through advertising have we achieved mass distribution.

c "AAitfhty Monarch of the Air" IIIIM BEAUTY miro ruggedness you want in AFineßtidid' Over a million owner* agree that you cannot buy a better radio at anv orice. Decatur Electric Shop Phone 244

TODAY’S I • (W —♦ I.Hinaloti Irfißuftn s, Er.tiice, A dance girl of 15 yeuffl, Mlc<- Upfftut. was refused per nilsslmi ny 'lier father to go to ; a dance with a boy friend. Her t body was found In the nearby j River Orb. r; "Standardized package goodsj , I could never have been marketed.! ’ I and hence never produced on the j present wide scale, had it not been i j i for advertising. The reduction tn ; J costs resulting from large scale I . production of standardized articles] J is passed along to the consumer in ] J the form of lower prices. Hence. II instead of being a factor to increasing the cost of living, adver Using has been one of the most potent factors in reducing it. At the present time, when there is considerable unemployment, it is. , of course, essential that living | costs be kept at as low a level as 1 is consistent with reasonable pro-' j fits. Efficient advertising will greatly help to do title. "Advertising has been largely responsible for the growth of our new industries, including radio, new foods, rayon, cellulose products and many others. It will I continue to develop new industries.j and also to promote new uses for the products of existing industries. All th s means additional employment for those who are deprived of their jobs either by business depression or by labor-saving machinj ery and methods. Hence by assisti ing employment, advertising gives < a vital impetus to business progress.” — President Hoover is having a], hard time of it in Washington.! Thing* seem to be tunning’away with him. Congress spends its time in discussing the prohibition

question, the tariff relief bill is dying a slow death and now expenses are exceeding the budget, j A few months ago the president s and everyone was encouraging the 1 • t lavish expenditure of money and , now it's a case of pulling the purse ' strings tight. What's become of the old Coolidge economy? Who did the school boy say was presi- * dent? t The country roads are so bad in > i Wells county, due to the spring thaws, that automobile thieves who t tried to get away with several cars ■' at Uniondale became mired in the . mud before they got more than a , mile or two from town. It's an ill I wind which idows no good. _ < In 1870 John D. Rockefeller f bought out his partner for $72,500 and then formed what is now the '' Standard Oil company. That fellow should be entitled to bring - suit on the grounds that John D. took advantage of him. I The wealth of the United States I is estimated at three hundred and I thirty billions, one hundred million I dollars, which is a lot of money, for if divided every American should have $3,000 and we find we are short on that point. Guard well former President Coolidge and see that no crank brings harm to him. First as a great American, the country wants him and the republicans may need him by 1932. We have been eating whole wheat bread, thinking that it would have a stimulating effect on the wheat market, but the reverse has happened. _________ Indications are that the Booher murder trial will be over by the last of the week and then comes the basketball tourneys, the golf' season and the primary elections. 1 '■O —

• I CONGRESS TODAY ♦ (U.R) ♦ Senate: Continues tariff debate. Continues lobby investigation. 1 House: Considers private bills on the j calendar. J Judiciary committee continues prohibition hearings. Banking committee continues investigation of chain, branch and group banking practices. Immigration committee takes up new Johnson bill to restrict Mexican and Canadian immigration. RUG SALE We are dosing out rugs. Now is the time to get a bargain in rugs. YAGER ’ Brothers Furniture Store.dh 49t3

—and the Worst is Yet to Come ' • __ _ AWTEUPCANOIffr WHO • BAS HAp A- ■' "ZSte n. 4.. •vMa J I • J II i - cQz - ——

* TWENTY YEARS AGO TODAY From the Daily Democrat File | * « February 27. 1910 was Sunday. o ♦ * ♦ Household Scrapbook By ROBERTA LEE ♦ • To prevent curtains from blow j ing ou: of the window and becoming 1 soiled, buy lead dress weights. Covers with doth the color of the cut tains and slip into the bottom hem of the curtains. Use about five weights in each hem and the curtains will hang tn place. Fiuit Jars When there is difficulty in opening fruit jars, use a strip of emery board, about one inch wide and eight inches long, place the strip m round the edge of the top and twist it. Sealed Envelopses An envelope that is sealed with | I the white of an egg cannot be steamed open. Q ♦ < Modern Etiquette By ROBERTA LEE ♦— (U.FJ ♦ Q. What should one do when the finger bow! appears? A. Dip the finger tips in, one hand at a time and quietly dry them on the napkin. Q. Wh»n a man pauses on the stiee: to talk to a woman, should he just laise his hat and replace it?*

UNITED Stands The business interests of Decatur and the banking interest are linked by a common aim. Both need each other and can succeed only with the help of each other. The individual, striving for financial independence,’must unite all his savings, and with the help of this institution will realize reftirns that come without working for them. * Old Adams County Bank

DECATUR DAILY DEMOCRAT THI’RSDAY.’TeBRUARY 2ft 1930.

No. He should remove it entirely, except in extremely qpld or I stormy weather. Q. Who should pay for the ex- ! penses of the cariage ceremony? A. The patents of the bride. o TEN BEST SELLERS Fiction 1. Down in the Galley. By 11. W. ' Freeman, 2. Young Man of Manhattan, by j Katherine Brush. 3 Passion 1-lower. By Kathleen Norris. 4. Retreat. By C. R. Benstead. 5. While the Patient Slept. By M. G. Eberhart. General 1. The Specialist. By Charles Sale. 2. The Rise of American Civilization. By Charles A. and Mary R. Beard. 3. Contract Bridge For All. By ’ Milton C. Work. 4. 1. Sex Necessary? Thurber and j E. B. White. 5. Lincoln, By Emil Ludwig. Old Corns Come Off By Thousands Hard or Soft Corns, Corns between the toes or on the top or bottom of the feet now disappear instantly. HND-O-CORN takes them all off cvt ry time —no pain, no fuss —just apply tonight and walk with comfort tomorrow. All Decatur Druggists sell END-O-CORN for fifty cents, though it’s worth SSO. Be sure to get END-O---1 CORN TODAY.

!• , « BIG FEATURES OF RADIO I. I 'Thursday’s 5 Best Radio Fetauro* Copyright 1930 by UP WABC H'BS network I (i p. in. cst. — Jack Biicluimm and Jets ■ 1 Matthews. WEAK i NBC network! 7 p. tn cst—Fleichmann Hour. WABC CBS network! 7:30 p. m. cst.—Manhattan Moods. W.IZ (NBC network) 9 p. m.csl.j —Atwater Kept Midweek I’rog'.im. WEAK i NBC network! 10 p. m. cst. National Uiaud Opera Carmen. Friday’s Five Best Radio Features Copyright 1930 by UP WABC (CBS network! 7 p m cst. —Brown Hilt Footlights. WJZ (NBC network. S p. m. cst. Interwoven Pair. W.IZ (NBC network) S:3o p. tn. cst.— Armour Program. WEAF (NBC network) 9 p. m. ist Alpha .uni nnieL’j Op--r;>. WA BC (CHS het work i 10 p m cst. Sleepy Hall's Orchestra. PREBLE NEWS o — y Mis. Louis Stetter, Mrs. Waltei , Hpckner. Mrs. Win. Furhrman amt and daughter Luella of Fort Wayne spent Friday afternoon visiting Mrs. John Kirchner and daughters. Mr. and Mrs. Wrn Melcher and f ■ mily of Hoagland visitul with Mr.-. John Smith and family Sunday aflernoiMi. Mrs. Lawrence Breiner and children of Tocsin visited Mrs. Miltoil • Werling and family Monday as einoon.

‘ - A'Wv: ■ I i N a 6 to fi W Hi 6 M Mt* fl H ■ [ □ s EH I i I » v 4 B | x l i ■ * 1 m ■ t,e Wi si m n4STI3SSK I rA» - I TW fe- I \ **<*•■*’«• \ •** ** 1 Rekers Packers f I z--' V —KrnKpwk <?. ** Al v" .h** I jss »■ I*—> iidZ' -1 h 1 •/£/*;, . J S I! - fl ***! Hani k* l — I PWCrackersJQt I tkeirMoisture'Proof, One PoundPackace I At Your Grocers in Decatur and Vicinity I gpo THOSE who have not as yet tried these crisp, tasty wheat flavor is carefully sealed within each I wholesome oven-fresh crackers in their <iew package—and each cracker—ready to serve i*i- Wk? moisture-proof one-pound package—here’s your stantly! Ito i opportunity to get them—Friday and Saturday—• i IIIV tat your Grocers—at a specially reduced price. I> Y ,° P ac ' <a ?” s of these crackers today at this muic „„ _ it- i . B P ec ially reduced price—open one for imme- ■<rf ol »JHIS new economy package brings every dainty diate use-the other air-tight package, will keep ■ « cracker to your table as fresh andl crisp as your crackers crisp and flaky until you are ready K ■when it leaves our immense ovens! All of that to use them " 1 TT,M,I— ■ ■Th MERE'S AhICTHER REAL VAI lIF » ; / TMAT I ■ PACKAGE A** B> WCRACHEns I c We are repeating thia splendid combination offer—a one SU M|g| fai-j | Kj?' px, H pound package of P W Crackers and one of these attractive L &?%7} P Hflb Frfbk containers made just the right size and shape to hold a one 'T [ ' ■'-> pound package of crackers—a 50c value for only 29c at U lUx —. K your erocer *’ G®* yours now before they are all sold! PEUKECTION BISCUIT COMPANY I [7= <> KmL 13 WAV WE, fIMDCIAM A- fco

Richard I.eichtensteiger of Dei’:' tur Is spending the w ek visitin Ills giaud-paicuts Mr. and Mrs. A belt Werling. Mr. and Mrs. Li Worlhmun an (laughter visited Mr. and Mrs Jam Blnemker mid (liinghier Mmidu afternoon Mt. and Mrs. Orle Newhnrd a’i daughter M-lvZ.m spenl Tu sda afternoon in Deen ur. Mrs. William Linnemlcr mid •<> Herman. Mis. Katherine Linnemle and I! luolph Lil sp< ir Sm day afternoon visiliug Mr. and MrLongmleyer mid sons of For Wayne. .Jr. mid Mrs. Eml Straub. Mr. me Mrs. Milton II it'fm in motored t Corunna Wednesday morning whm' (hey spent the day visiting Mr. uir Mrs. Robert Sherlock. Mrs. John Kirchner ami daugl e:s E.mu. Mis June Shackley an son Darrell Eugene motored to !•’<' Wayne Sunday afternoon. Mrs. John Smith and daughte L eilb- i ml their dinner guest \ i *- M.s. H. duller of Decatur. Mr Walter Smith and (laughter. Mi. Oda Gnnsette O-eai and Lawr. iic Smi h ot Foi t Wayne. — "Mr'i "iiiiii "’.Vl’i s. G< <>rg Biilteniie and daughter spi nt Sunday evenin visiting Mr. and Mrs. Fied Elchof an I family. Mr. mid Mrs. lid Jubera and bat, called on Mr. mid Mis Millon Werl ing and family Sunday evening. Mr. H t:n::n Bieberich and dm.tgli ter Louise and Mrs. Victor ll iffmm and daughters were shoppets in Dr

Babys Colds Best treated without, i dosing—Just rub on VICKS w Vapoßub OVER » MILLION JARS USED YEARLY

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\\ hat Price 1 LAZYAPPETITEI Ik -w aW 1 - II . ... . , -• 4 •*Dc r, arc vou not glad rou followed my suggestion when I urged von " to try tr.S.S. lor your lost appetite?” HAVE you an indifference or natural appetite. It will not act ■Tik'" loathing for food, or do you instantly, but, be assured, when really enjoy mealtime? taken according to directions, it Tads and fancies come and go. will usually bring back your de. We must be reasonable. You sire to eat and enjoy your food can’t afford to wreck your body Tins you well know is the basic ■’ ari bv "killing” an appetite given step for health. Simply reason it ' vo-j by Mature to nourish your out tor yourself and d ' body. agree that “ is the Poetical way. *<’ You must really enjoy your And remember, S.S.S. will heln Ks meals and assimilate them to re- you get your blood-cells back up Ke tri store the waste of the body, to normal. Then that sluggish, Kiir « Don’t expect a strong. let-down feeling and ■wrn sturdy body and a keen j skin troubles w: d;sap. wo r mind to carry on if you |B|p< ’cw j pear. You should sleep no > t ;t. y your food. Ky j soundly F irnl fl eth ■ ’ I; iui.: - .n’t be done. Bi 'W a should take the place of ■“. iness and M i - gfl that v.' .. once business success may de- flabby. You should f ee l ■on" 1 pend on a keen appetite. jat strong. Your nerves be. ■® r eV Many thousands have « come steady.. M deli, turned to S.S.S. when the p.S.S. gives to Nature ■f cSt( ' 11 appetite signaled danger. what it needs in making It is a time-tested rem- Y ou . like yourself ■uini: edy . . . purely vegetable, again. At all drug stores he EaY y to assimilate. m two sizes. A k for the Pleasant to take. It will larger size. It is mere y< do much to restore the economical. t _ -—Builds Sturdy Health— ■''"

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