Decatur Daily Democrat, Volume 23, Number 173, Decatur, Adams County, 23 July 1925 — Page 4

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DECATUR DAILY DEMOCRAT published Ivory tvenlng Except Sunday by THE DECATUR DEMOCRAT CO. J. 11. Holler, Pre*. *”<l °® B - A. It Ilolthouao, Sec’y. * Bu * M * r Entered at the I’oatofflce at Decatur, Indiana, as second class matter. Subscription Rates: Single copies — 2 cents Ono week, by carrier 10 cents One year, by carrier....— $5 00. Ono month, by mail 35 cents Three months, by mall SI.OO Six months, by mail .—51.75 One year, by mail * 3OO One year, at office (Prices quoted are within first and second sones. Additional postage added outside those sones.) Advertising llatee Made Known by Application Foreign Representative Carpentier & Company, 122 Michigan Avenue. Chicago. ADVERTISING: — You have heard this subject discussed in many ways no doubt, for ol all your overhead, none is more important and the following on the "Why, When and Where of Advertising." by Mr. Frank E. Moore, an experienced merchandise and advertising specialist delivered before a business club, is worth reading and studying and thinking over: "Advertising- publicity—tiie selling power of the written thought, is an art most ancient. Back as far as the time of R.imeses second, men told of their wares by means of what is now known as advertising. How else could . we know of this Egyptian Pharaoh’s conquests? How could we know of the products of those times had not the ancients set down, in their queer : hierghphics, the records, in carven stone (which have been dug from the earth by archeologists? "Egyptians of the periods of Hameses second and third were a wonderful and successful people. They advertised' Taking each succeeding period of history we find the same conditions attending the accomplishments of great nations and of great men. They knew the value of telling the world what they were doing and what they liad for sale. ■*” "With this knowledge to uphold us is it any wonder that every thinking and progressive business man, of our time, knows and appreciates the "WHY" of advertising. Once in a generation you may find a man who says — Advertising Does not Pay—th it man is at the head of a dead or dying business, or he does not advertise in the right way. "As to when one. should advertise there is just one answer All The Time not spasmodically — not periodically—not just when there is something special for sale, or because business is dull but all the time and * under all conditions. ** 1 •'Most people come to buy because they need what you sell, but they will buy more and appreciate their purchases more, if you will tell them, in • attractive and truthful language, about your merchandise. And the very week yon decide to do no advertising your competitor may put out an advertisement, so attractive and drawing, that you will pay and pay dearly for the advertising you neglected. . "Just the other day I saw an article which lea someth.ng like tnis: 'Once upon a time, a man had a furnace which was not heating his home with satisfaction. One day he became angry and going down to the base | nent, stood before the furnace and exclaimed: 'Not another lump of coal < will you get until you give me more he it." The poor fellow froze’ to death. Some men put a little ad in the paper and if .it don’t bring the results that he expected, he says: ‘1 won’t advertise again until the other ad brings results.' So the poor fellow freeze; to death. If you want further proof of this,/look HP the statistics and compare the figures of failures among advertisers with the figures of failures of non-advertisers — those who freeze to death. "As to the where of advertising most of us find the medium of a* newspaper best. Os course in the case of a nationally sold article, a widely read and popular magazine proves most effective. Even in this case ads in a local paper are a great selling help. But, speaking locally, our best places for advertising are in our home town newspaper. But do not expect great results if your advertising copy is improperly written or done in a slip-shod manner. If you have no advertising manager have the newspaper ad man cooperate. In an address, given before the Indianapolis Advertising Club, a member

Solution of Yoaterday’a Puxxle

./or ■■ u’hWi M buW ■■UN AURSiK >■ TkrAoWL ; Tlp e QMS jHHAMBARetAM i ■■■—l »■• ■ ' made this point: Every real business house should have a man who knows and understands advertising. True there are some merchants who can and will write their own advertisements with a degree of success. Hut •hey are few’ The merchant whb realizes that his time is too fully occupied with his other manifold duties to write publicity copy, has found that his advertising man more han pays his way. And these merchants are in i r e majority today. More and more successful men realize 'he importance of the right kind of advertising. More and more they realize the need of the right way to say “I'll tell the world” successful." Martager Williamson of the Northern Indiana Fair says he has never seen the outlook brighter for any fair than the one which will he held here September 15th to 18th. He has a lot of wonderful features apd the entries are coming in so rapidly that this part of the big show is also assuied. The races will be more than filled from indications now, and the superintendent, D. W. Beery says he will have 125 fast steppers on the ground for trotting and pacing events. It all looks good and you will enjoy every minute of the big fair here this year. Fort Wayne manufacturers have agreed to give Fort Wayne residents the preference on jobs, which means that those who live outside and drive to and from their work in that city will be let out. It is perhaps the. natural thing to do anil it should also be the natural thing for the outside folks to do their trading at home where their friends are. Believe they used to call it "hog Allen," didn't they? The pro-monkey and the antimonkey enthusiasts have moved their headquarters from Dayton, Tennessee, to Washington, D. C., where they will now stage a battle which mty last for several years, thus increas- ■ ng the free publicity space over an indefinite term. '- — 9 It will take something very unusual to prevent ap immense corn crop in this county and thaj means prosperity to our farmers and better times for everyone. Never has the corn, beets and most of the late crops looked better than they do. The city authorities will see that the streets of Deeatur are not ruified by heavy driving and indications are that they will have the co-operation of the state highway officials and the contractor, tfhich is the sensible and •right way to arrange matters. — o I Big Features Cl / RADIO Programs Today ( THURSDAY'S "FIVE BEST RADIO FEATURES (Copyright 1925 by United Press! WCBD. Zion, 345. 8 pm. (CST)— Concert program KGO, Oakland, 361, 8 pm. (PCST) —-KOO players. WRC, Washington. 469; WJZ, New York. 454: WGY. Schenectady. |3B«;_WBZ, Springfield. 333, 8:30 p. 1 m (EDSTi—U. S marine band. | WEAF, New York. 41)2; WCCO, Minneapolis-St. Fant. 416; WOC. Davenport, 484; WSAf, Cincinnati, 1 326; WWJ. Detroit, 353; WGR, Buffalo 319; WEEI, Boston, 475; AV JAR, Providence. 306; WFI, Philadelphia/ 395; WCAE, Pittsburgh. 461.3; 9 p.m. (EDST)— 8 pni. (EST)—7 p. m. (CST4—Radio orchestra and artistsWEAF, WFI, WCTS. WJAR. WWJ. WCCO. WOC. WGR. 10 p.m. (EDST) —Dance orchestra under Joseph Knecht's direction. | ~ s—s—s—WANT ADS EARN—s—s—s

DECATUR DAILY DEMOCRAT, THURSDAY, JULY 23,

DAILY DEMOCRAT’S CROSS-WORD PUZZLE ~j *• I* flip I 4 I 5 * |/o \i< pi" I. ZZ ■pTjzo 21 Z7 IB ■■pFpo 3/ ■■Wpo 41 ■prpT so | ■t jM 6i ' ; 7 PM ~~ 64 ■pfl?67 Ww " —— (©. Itll. Western Newspaper Union.) Horizontal. Vertical. I—Father 6— Explosion I—ltalian rtver g_Thtn IS—Conjunction k—Section of a circle 14— Smell IS—One who employe ♦—To move in a lazy manner Ik-Stringed Instrument of violin S-Take an one s own family »-’>] *•» IS—Springtime of Ilfs S—Places 22—Ptthv part of a vegetable 11—Note of 23—Sagacious hS-Before (poette) 24-I.ong. narrative poem 17-Long. narrative poem 26—Memento 2S-N’egatlve M—Favored by fortune 82—Rear part S3—The main point 3S—la Indebted to 34-New England state (abbr.) M-Name of mountains in Utah 36—Preposition M-To long M-Biack wood (poetic) 30-Frult 42— Point of compass B—Portion of a wall - O-Resldue 44—Beams 28-Rulers , 41—One of the simple machines 11—Demonstrative pronoun <p|.) I 48—Mercenary soldier of India ST—Famous garden IS—11—GamMIng game ' 62-Portend 40-Poke In the ribs 63—Dock 86—Bereaved wife 41-One who remunerates 58—Furrow tn road Its-Bereavement 46—Stretches out . ■62—Narrow. winding path H-Stansa 4k-Same as Njartms 6S-T0 proceed 64-Prepositlon to-Ability W-whem* 65-Slns 64—A jot »-Allmwta 68—Parts of railroad track 67—To run quickly Tl—North America (abbr.) 6S—Unbeautlful 'TS-Bolfi and unthinking 7S—lnleta to— To throw tightly 66— Very reverend (abbr ) gelwtten will appear In next Is.ne. 67—Middle western state 69—Month of Hebrew caleaßtl i 70—Same es *7 vertical

JANET PAYS A CALL Pitter-Patter down the hall And a morning kiss for me. Little Janet comes to call V. ho could, any hour of day. Wtth the robins on the lawn. Frown such l.veliness away? Comes to call at. break of dawn. Comes and gays: .‘Wake up. it's day! Tired and sleepy, yes. but. oh. Time to love and time to play.” What if we should never know Such a sm'le and such a kiss? "Half past five, .and mercy me! Never wake th joy like this? I m as sleepy as can bo! We should dread the dawn of day Kiss your mother now and go If we had no babe to play. To vour dad who loves you so.” This is what I hear her say: Pitter-patter down the hall, "Get in daddy's bed and play.” Little Janet comes to call. Comes disturbing us at dawn, Pitter-patter to my bed. With the robins on the lawn. Drowsily I hear her tread. And I his old heart loves the beat In she comes with shouts of glee Os those happy little feet. •. ■ — (Copyright 1925 Edgar A. Guest

• ♦ ♦ TWENTY YEARS AGO TODAY ♦ ( ♦ From the Dally Democrat file 4t 1 ♦ Twenty years ago thia day ♦ ' ♦ ♦ ■s>**•«***♦«•««** ( July 23. 1905 was Sunday. o— — State Making Progress On Manv Paving Projects j C. Gray, chief engineer of the Indiana state highway department, reports fine progress Iwting made on paving projects now under construction. The department will, this construe- I tion season/ according to hik records, ; hard surface approximately 218 miles • of roads and build more than 58 miles j of stone and gravel highways. , The hard surfacing Is confined to ( the major trunk lines in principally , the central, north, east and west p.or . [tions of the state, while considerable , lof the new gravel and stone construe- ( tion is in parts of southern Indiana . heretofore without improved roads of any types. ( The maintenance division is also . doing considerable construction work , SBeh *s widenlag narrow- roads, ess- j ing turns and making fills. At the same time it is building a 45-miles of bituminous macadam and keeping up . | constant maintenance such as draggiag.and applying stone and gravel to [the secondary types of which there are shout 3.D00 miles in the state. ExcellI ent progress is also reported in the bridge division with more than 125 'structures under contract. _o Berne H. S. Principal Gets Leave Os Absence Berne, July 23 —A one-year leave of ' absence has been granted b ythe' Berne school board to Miss Caroline Hirschy, principal of Berne high school, to permit Miss Hirschy to atj tend Indiana University where she j will work for a Master's degree. Miss Hirschy has been a member ot the

high school faculty for the last five years. She succeeded J. D. French as principal last spring, when the latter became superintendent’of the Wells county schools. The school board has not chosen a successor to Miss Hirschy. The teaching corps for the schools is not complete yet. several positions remain ing unfilled, it is said. State Roads Meeting Heavy Traffic Demands Indianapolis, Ind., July 24 —(Special) —v»n bridges run-arounds have been lifted and the new structures are nowin use. a detour 3-miles northeast of Valparaiso on Road 42 removed following completion of road constructin. and a chart detour is now necessitated on No. 25. 8% La grange because of an unsafe bridge, according to the state highway commission's traffic bulletin issued today showing surface conditions for week of July 25-31. John D. Williams, highway director called attention that satisfactory progress is being made at construction of both pavement and bridges and that the close of this construction season will see approximately 218 miles of new pavement open to traffic and about 58 miles of new gravel and stone roads. The department ot this time is working on 125 new bridge-; in all parts of the state. Recent rains and constant dragging have placed the stone and gravel mileage of the system in splendid shape. Williams said, and state highways are splendid ly meeting the augmented traffic de mand of summer months. o A BIG INDUSTRY Millions Os Containers For Fruits And Vegetables Are Manufactured In U. S. Annually. The tremendous development ot the industry of manufacturing boxes, baskets and crates in which to ship

fruits and vogMablen is brought out Agriculture which shows that more than 500,(W)0,000 berry boxes, M -I-' IM "’" l,.n. p rr., .»« "> ketß , till baskets, ~t baskets, crates and boxes are used annually for this purpose While shippers of fruits and veg' tables usually obtain containers from nearby factories, the survey shows that there are many instances of supplies being purchased from distant plants. Thus, most of the lettuce crates used in New York are made in the south; asparagus crates made on the Pacific coast have been used in Georgia; apples are shipiwd from Idaho hi baskets which may have been made east of the Mississippi. Container manufacturers often draw part of their materials from dis tant sources. Many of the Hallock bexry boxes from Michigan are made of material cut to size on the Pacific coast ami shipped east in the Hat in carload DhMn; manufacturers of Climax baskets frequently cut no ma serial but get supplies from mills which supply the material ready to make up; a factory in Michigan may make round stave baskets of staves cut in a mill in Mississippi. An ideal location for a container factory, the department says, is one which combines a sapply of timber with a section producing fruits or vegetables. Such a combination is

not always possible, and the missing element is likely to be the timber sup ply. There is at endency for container factories to be grouped in pro during areas where use is made of such timber as is available, and addi Itional supplies drawn from tracts in other sections. | A list of container manufacturers and jobbers, giving the names and addresses of 494 manufacturers of fruit and vegetable baskets, crates and boxes, and indicating the types of containers made by each, has been prepared by the Department of Agriculture as a convenient guide to pro ducers. — — —o — *—- Mother Advises Court To Sentence Her Son IndianspoPs. July 23 "He cats all kind of junk, your honor, and can t make a man out of himself. I'd just as soon see him serve his time." With this accusing statement the mother of Willard Uunlap. 13 turned prosecutor khen he was tried iu city

World’s Greatest Buy 1250 a Freight and Tax Extra for the HUDSON COACH . Throughout Hudson’s long-time policy of giving greatest value for the money, this is the lowest price, the finest Hudson, the greatest value Hudson ever offered. Only Hudson’s exclusive advantages of the famous patented - Super-Six principle combined with the world’s largest production of 6-cylinder cars make it possible. By greater margins than ever before it is today the “World’s Greatest Buy.” The Qreat and (genuine Economy Its Ouners Know The good-will and satisfaction so evident throughout Hudson’s enormous ownership results simply from the conviction of hundreds of thousands of individuals that they have the “World’s Greatest Buy. The economy Hudson owners praise is not . onlv in the big saving of first cost; they know, also, the greatest of al operating economies—faultless service for months on end with rarely anv need whatever for attention and at a minimum expense far service. Hodson-Essex World's Latest Selling 6-Cylinder P. KIRSCH & SON °PP"site Interurban Station ' T ____

hi, '.•'••■ c«ri e'" lap , , UIIS , wiv the state penal farm. After being; revived. Ditn ai i suspended. __ •_.$—$—WANT ADS EARN- $ -»-» » »-* WANT

Opportunity Boiiiji’ able to take advantage of a business opixn tunity, a home or similar happenings leads to fortune and comfort. Not being able to, means a continual struggle and a humdrum life of worry and anxiety. Start today. Lay aside a little each week and be ready when the tpjvirt unit y presen ts itself. Interest Paid Old Adams Co. Bank. | WE PAY YOU TO SAVE

Funeral For Frank AlhrighUletd Twh The funeral services f Or r Albright, former Decatur man * held this morning at nine o’clock f'”‘ the St. Peter’s Catholic church, ai p Wayne, with burial in th P cemetery. Mr. Albright died Tues','' following a two days Illness wlth'.' y pendicitls. He was conductor on nT G. Il- & 1 for many years.