Decatur Daily Democrat, Volume 18, Number 234, Decatur, Adams County, 4 October 1920 — Page 3

~ " " """ "■■■■■ "■ ■■'■lll ■■■■■ ■ I ■■■■■-. .OR No Reduction In Price of Oakland Sensible Six ♦ Al this lime when the public mind is disturbed by sensa- In lhe production of so essential a factor in our economic liona ly announced price reductions of automobiles and other life as lhe passenger automobile—increasing as it does the pcrmercliandise and commodities, we desire to give assurance Io sonal efficiency of owners bv nearly 57 per cent-we belive lhe I hose who require Personal Passenger Transportation, such as workers whose toil produces lhe vehicle should be large beneprovided by lhe Oakland Sensible Six, that we do not anticipate ficiaries of the constructive character of their work, reducing the price of our cars. / If abnormal demand has been responsible for over-enlhus-Starting with the production of the raw material required iaslic expansion and inflated profits in certain instances, the and continuing through to the finished product, over 80 per cent \\age eaii nei should not be made Ip sutler as he must if powerl ul of the cost of an Oakland Sensible Six is labor. forces efTed lower automobile prices whether or no. True enough, there have been many instances of inflated Over 80 per cent of the cost of all other automobiles pro- prices. There has been profiteering. ‘And true enough, abduced in large quantities is labor. normal profits must be eliminated. When wages paid to labor are reduced, or when labor pro- And that is what has been going on all around you recently duces more per man, then may manufacturers of honestly —the price reductions you have witnessed in automobiles and priced automobiles legitimately consider lhe reduction of their other merchandise are the belated shaking out of the abnormal selling prices. profits. The normal profits are still there. We have not heard of any instance where automobile work Manufacturers whose goods have been priced on actual ers are receiving lower wages. cost to produce, plus normal profit, have no inflated figures with which to appeal to the uninformed public in sensational an If wages may be lowered eventually we see no immediate nouncements of “Price Reductions.” Prudent, studious buyers trend in that direction. will not be misguided by erroneous principles. Oakland Price Advance in 5 Years, Due to Increased Cost ot Labor and Material, ONLY 27.4 Per Cent I In 1915 Model 32 Oakland Sensible Six was put on the We are therefore able Io say, also with great conservatism, market at $795 f. o. b. factory. that the present price of Model 34-C represents an increase, due solely Io increased costs of labor and material, of 27.1 per cent. Larger production each year has kept this increase at a low Since 1915 the wheelbase of the Sensible Six has been figure. lengthened five inches, its weight increased about four hundred pounds, its horsepower materially increased, its frame made deeper, and in many other ways the car has been enlarg- Compare this increase with the increase of other aulomo ed, strengthened, improved and refined. biles and with commodities—with the things you buy every dav. If lhe present Model 34-C had been built in 1915, it is more Nowhere have we been able Io find a standard article of than conservative to say that, based on labor and material costs merchandise that has increased as little in selling price as the at that lime, we would have been compelled to list it to sell at price of lhe Oakland Sensible Six. $1095, or more, f. o. b. factory. IN THE EVENT OF UNEXPECTED REDUCTIONS IN THE COST OF THE LABOR AND MATERIAL THAT ENTER INTO THE CONSTRUCTION OF THE OAKLAND SENSIBLE SIX TO A POINT WHERE WE MAY PROPERLY AND LEGITIMATELY REDUCE THE LIST PRICE OF OUR CARS BETWEEN OCTOBER Ist, 1920, AND MAY Ist. 1921, WE WILL REFUND TO EVERY OAKLAND PURCHASER WHO BUYS WITHIN THE ABOVE MENTIONED PERIOD OF TIME THE AMOUNT OF SUCH REDUCTION. (This Guarantee Does Not Apply to Used Cars or Former Models) Oakland Motor Car Company Sixth Largest Builders of Automobiles in the World Pontiac -: - Michigan Schafer Hardware Company DECATUR, DEALERS INDIANA. ——— ■ ■ ————————■—- *

DECATUR DAILY DEMOCRAT. MONDAY, OCTOBER 4, 1920.