Decatur Daily Democrat, Volume 14, Number 21, Decatur, Adams County, 25 January 1916 — Page 3

[ DECATUR BUSINESS MEN’S “BUY AT HOME” DEPARTMENT '

-— ' " *——- THE CRYSTAL, THE HOME OF | high class amusements. Only the I bests in drama and vaudeville and J moving pictures. Our shows always please. Get the habit. Change ot i program daily. Win. Parent, Prop. THE CONSUMERS OF FLOUR, when you want winter wheat flour, buy I our brand. Wo make the best. Our mills are right here in town and z we can please you. The Fornax Mil-’ ’ Hngfco., Decatur. CARUSO SINGS TODAY AT THE Holthoiise Drug store. So do all other farm us artists on Victor and Edison records. Diamond dises. A full linei of drugs and medicines. Holt- -i house Drug Co,, Decatur. J THE REXALL STORES ARE ALways reliable and leaders in the drug , line. See our large line of specialties. * WeFalso carry a full IJne of drug- f gists' sundries. Sick room and physician's prescriptions a specialty. .Smith, Yager & Falk. WE HANDLE LADIES' READY-TO-wear T clothing exclusively, and carry a targ stock. See our prices on furs to*Close out for this season. It will pay you to trade with us always. Gass & Meibers. REX THEATER. THE UNIVERsaI play house. Change of program dally. See the best shows. Every Wednesday see ‘The Girl and the Game," featuring Helen Holmes. THE FIRST NATIONAL BANK OF Decatur does all kinds of legitimate banking in all its branches. Pays Interest on time deposits. Capital and surplus one hundred and twenty thousand. WE ARE THE FIRST TO DISPLAY thel latest creations in hats and millinery goods and carry a large line oftrimmed and untrimmed hats. We are boosters for home trade. Mrs. Kate Burdg. WE USE NO CHEMICALS OR acids in our laundry; only soap and water. Family washings, 5c per pound. We are boosters for home trade. Decatur Steam Laundry. Both 'phones. WE ARE HEADQUARTERS IN DEcatur for all kinds of electrical goods, and do wiring in all its branches on short notice. We carry a large line of pvwytliing electrical. A. ,C. Law-, reng&iEleetrieal Co., Decatur*ALWAYS TRADE IN DECATUR for anything in the furniture line. You can get honest goods and fair treatment at our store. * A large assortment to choose from and right prices. Beavers & Atz. WHEN IT COMES TO DRY GOODS our reputation for'fair dealing is our guarantee. We know and want you to understand we can do better by you than any catalogue house. Niblick & Co. HOW ABOUT LUMBER AND building material. We want you to see us first. We can save you money on anything in our line and want you to get our prices first. 'Phone your coal orders. Kirsch. Sellemeyer & Sons. THE FIVE AND TEN CENT stores are a great convenience in any locality and are a boon for any community. We carry a large line of household necessitives. C. E. Baughi man. Decatur, Ind. DO YOU KNOW THAT WE ARE leaders in furniture, pianos, organs and musical goods, and are well equipped for funeral directions. We are boosters for home trade. 'Phone 61. Gay. Zwick & Myers, Decatur, ind. B-4 YOU BUY ANYTHING IN THE clothing line, see us. We can compete with anyone anywhere, and we stand back of our goods, and you take no chances. Holthouse-Schulte Co. i BRING IN YOUR CATALOGUES. Just give us a chance to quote you prices on hardware before you send off to the mail order house. We will convince you that we can do as well. Lee Hardware Co. STOP, LOOK, LISTEN. WE ARE agents for San-Tax household remedies and carry a full line of drugs and medicines. Located on east side of street. See us. Callow & Kohne, druggists, Decatur, Ind. THOSE OLD PICTURES OF father or mother are very dear to you. Priceless, in fact. Just bear in mind that your children would ehers Ish just such pictures of you. Er- % win’s studio. Decatur. * WE WILL HELP YOU. WE BE- | lieve in boosting home trade anti home • enterprise. We try to sell the best goods for the least money and we j ‘will appreciate your business. Give I us a chance. Vance & Hite.

HYPOCRISY IN LARGE PACKAGES Stole Livery of Heaven To Serve Devil In. HYPOCRITE IS EVERYWHERE Man Loves Gold and Hates to Be Imposed Upon by Counterfeits—Goods Shipped In Plain Packages— Many Local Merchants Deficient In Knowledge of Advertising.

Man Love* Gold and Hatea to Bo Im--1 posed Upon by Counterfeits—Goods Shipped In Plain Packages—Many Local Merchants Deficient In Knowledge of Advertising. [Copyrighted, 1914, by Thomas J. Sullivan.] The first hypocrite was the man who stole the livery of the court of heaven to serve the devil In. Some people speak as If hypocrites were confined only to religion, but they are everywhere, people pretending to wealth when they have not a sixpence, assuming knowledge of which they are Ignorant, shamming a culture they tire far removed from, adopting opinions they do not hold and pretending honest business roles which are far from the legitimate. As a man loves gold. In that proportion be hates to be imposed upon by counterfeits, and in proportion as u man bus regard for that which is above price and better than gold be abhors that hypocrisy which is but its counterfeit. Lying before the writer is the acme of hypocrisy. It Is a catalogue of one of those mail order houses, and on one page three sewing machines are adver tised. The first is declared to be the “most perfect sewing machine on the market," the second is said to have "more good sensible ideas than any other,” while the third Is praised as being "the most superior sewing ma , chine on the market." Now, which of these machines really is the best? Which of them is as good as the one your retailer sells and guarantees? Can any reader of the above triumvirate of ads. tell? Most assuredly not. The lesson should be plain to all who receive these catalogues. They contain glowing descriptions of goods, but the senders of money do not know what they are going to get for their money when they send it to a mall order house. Goods In Plain Packages. Were It not so serious it would be amusing to read some of the smooth arguments the catalogue houses advance to their readers in an effort to induce them to send in orders. They say that goods are sent in plain packages because many merchants who buy of them to sell again object to having their name appear on the boxes. We know we are safe in saying there is not one single merchant tn the whole United States who ever ordered any goods from these concerns. The state merit is made in an effort to make the i consumer believe that he can buy as I OVERCOATS AND FANCY SUITS at half price at Teeple Brandyberry & Peterson’s Clearance Sale. Call and see them. DON’T BUY YOUR TIRE OUT OF town until you get our prices. We can do just as well in prices as any one anywhere. Be a home booster. Kalver-Noble Garage Co. HAVE YOU EVER SMOKED A Masterpiece cigar? If not, why not? I Try one and it will convince you that ' it is one of the best that money can buy. John H. Lose. 1 IF YOU ARE IN NEED OF ANY work in my line, just call ’phone 739, or 765. Furnace, roofing, spouting, lightning rods, and cornice work. 1 guarantee all my work. A. R. Ashbaucher. - ' . - ■ *• WE CAN COMPETE WITH ANY mail order house. Bring in your catalogue and make us prove it. We deal in harness, buggies, carriage, hardware, etc.. Repair work done. Chas. F. Steele & Co., Decatur, Ind. HOW ABOUT YOUR BICYCLE OR motorcycle. If it needs enameling, Just bring it in and I will make it look like new. Omer Parent Supply House. WE DO A WHOLESALE AND REtail business in hardware, stoves, paint, glass, buggies and harness, farm j and washing machinery. Galvanizing I and sheet iron work. 'Phone 4. SchaI fcr Hardware Co.. Oecatur, Ind.

cheaply as lilslocal merchant can. But printed mutter that will sell goods is within the power of almost any local retailer. Most all the expert advice is little more than empty generalizing about noneseentlala. It la not literature, remember, but advertising, that you want to write. Knowledge of words and type and the ability to write fine Introductory paragraphs and Striking headings are not to be despised, of course, but the facts, not fancy ways of saying them, are what Induce the people to spend their money in the local stores. The merchant’s knowledge of bis store, bls goods and the people la more than an offset for any lack of ability to coin catchy phrases or to use technical language in telling the printer bow he would like to have bls advertising look. When the merchant sits down to write his ad. he should imagine that his hardest customer to sell to Is sent ed on the other side of his desk. He should write, what his talk would be if he were determined to make a sale to that customer when In the most obstinate of moods. He should write it all down, then lock it in his desk for a few hours, later cut out all the superfluous words and print the facta without any trimmings. Personality Brings Trade. The nearer the local merchant can come to making his advertising sound like his talk the more effective it will be. Personality is what brings and holds trade; personality secures to yqur competitor trade likewise difficult to wean away from him. The modern retail merchant must make sure that his displays in his windows and in the store itself are such as will interest women. A general variety ought to be shown, with prices clearly Indicated in plain figures. Make Inspection easy and then let shoppers inspect undisturbed, for in this manner many new wants will be developed In the minds of the shoppers. The merchant or salesman who stands over a shopper and attempts to press a sale invariably annoys the customer and hastens his or her departure. The merchant who has not advanced with the times must come to a full realization at once that many changes nr? necessary before he can hope to compete resultfully with retail mall Ofder houses, and the first and nrlnclpal change is the manner in which his stock is displayed, and In the process of this arrangement he must take Into consideration the fact that men have I almost completely ceased to figure tn I the day to day purchases of household necessaries. DRY CLEANING. WHEN YOU think of Dry Cleaning, think of us. Decatur Dry Cleaners, opposite the Murray Hotel. T. A. LEONARD IS LOCATED ON Madison street, and his ’phone number is 374 if you are in need of any kind of tin or furnace work, just call him up. COME IN AND LOOK OVER OUR large stock of trimmed and untrimmed hats that we are closing out at cost. All the latest styles. Mrs. A. Boese. WE WANT THE RESIDENTS OF Decatur and Adams county to know we handle the best pianos, organs and musical goods and can save you many a dollar. Scherer & Rick, Decatur, Ind. WE HANDLE DOMESTIC AND imported cigars. Pipes and smoker's articles. Sole agency for La Preferencia cigars. A fine billiard room in connection. Ed L. Kintz, opposite court house, Decatur. BE A HOME BOOSTER WHEN IT comes to anything in our line, we will compete with any mail order house. Farm implements of all description. Dowling-Schuey Co. WE DO SANITARY PLUMBING. Steam and hot water heating, vapor and vacuun#heatlng a specialty. See us for estimates. We guarantee all our work. P. J. Hyland, 222 Monroe St., Decatur, Ind.

: A FIRST CLASS GARAGE IS A [ boon to any community. We have c every facility to take care of your au- t tomoblle. Carry a large line of ac- c cessories. Prices right. L. A. Holt- c house. Fashionable Livery. i DON’T BE A RAINBOW CHASER. J Deal with your responsible merchants, who always treat you right. For furniture see us. We can compete with ( any one anywhere. Yager Bros. & . Relnking. YOU’LL NEVER STRIKE A SNAG, ' You’ll never pull a “bone,” If you always call for the White Stag ' For it’s made right at home. I 1 THE MADISON HOTEL UNDER new management, the favorite stop- ; ping place in Decatur. All modern, electric-lighted, steam heated, home cooking, near business center of town. American or European plan. William Heiner, Prop. I CAN’T MAKE ALL THE BREAD used in town, so I just make the best of it. My bakery is open for inspection at all times. Decatur Sanitary Steam Bakery. A WORD ABOUT CLOTHING IS now in line. We want every one to examine aur large stock and get our prices before you buy. Our prices ■ will keep your money in Decatur. The Myers-Dailey Co. THE KUEBLER CO, BOSTON Store, will sell you any kind of dry goods as low as any mail order house. Buy your dry goods at home and see what you are getting. The Kuebler Co., Decatur, Ind. GET ALL THE MILEAGE YOU CAN. We can help you. Have your old , tires rebuilt and double-treaded. We carry a large line ot harness, buggies, , etc. Repairing a specialty. A. W. Tanvas, Decatur. Ind. IF YOU ARE IN NEED OF A NEW 1 up-to-the-minute hat or shape, just ' drop in my store. 1 am selling cheap, to make rpom for my spring styles. Mrs. U. Deininger. GET THE HABIT OF SMOKING Decatur made cigars. To boost home trade, try our N. H. C., a leader, and our 104 La Sena, straight 10c. H. A. [ Colchin, Decatur, Ind. 1 MAIL ORDER HOUSES CAN GIVE ' you a fit, but not In shoes. For up-to- ( the-minute styles in footwear, just call on Peoples & Gerke. • OLD ADAMS COUNTY BANK IS ! the oldest and strongest financial institution in Adams county, and pays i interest on still accounts. Come in ■ and get acquainted. We want your i account. I BIG EMBROIDERY SALE COM ■ mencing Saturday, January 22, and ' lasting one week. Watch four our I ad in the paper, and see our display in 1 window. The Morris 5 and 10c store. I THE PEOPLES LOAN & TRUST . Co. does a general banking business > and our depositors are protected by ■ insurance. See our list of responsible officers and directors. Safety de1 posit boxes for rent. i I SEE U 8 FIRST FOR PRICES on » monuments, marble, granite, art stati uary. We can please you and serve 1 you well. Wemhoff Monumental 1 Works, ’Phone 395. Decatur, Ind. GET OUR PRICES ~fTrST IN 1 hardware, Implements, automobiles and vehicles, 17 series. Studebakers, 5 just out. Buy It because it Is a Studabaker; 40 horse power, $845; 50 horse ■ power, SIOSO. Henry Knapp & Son, 1 Decatur, Ind. DECATUR’S RESIDENT CHIRO- * ] practir. There is only one resident chiropractor in Decatur, or Adami-, county. Only one chiropractor that ( pays city and county taxes. Only one chiropractor that does his purt chasing from your home merchants. Help him help your community. O. L. Burgener, D. C., over Vance & Hite’s. - AUBURN IS YOUR CAR. AND ; talking about “Trading at Home,” r why not decide on the Auburn car. 1 It’s made in Indiana by men who know j how and who will back up anything i- they say about it. T. J. Durkin, Decatur, Indiana, resident agent. * STOP IN OUR STORE AND GET > our prices. We can save you money 3 in shoes, dry good* and furnishings. ’ We are boosters for home trade. I. 1 Bernstein, Decatur, Ind. OUR FIFTY YEARS IN THE SHOE ■ business should be sufficient proof ' we are there with the right kind of I goods and treatment. See us for all . kinds of footwear. Winnes Shoe . Store. REYNOLDS’ ASPHALT SHINGLES will give you a lower rate of Insur- ' ance on both house and contents. Their beautiful soft tones make them 1 harmonize with your building, give personality to your house and add to i the value of the property as a whole. For sale by Decatur Lumber Co.

PUBLIC SALE. Postponed on Account of Cold Weather—Will be Held Tuesday, February 1. The undersigned will offer for sale at his farm, 4’4 miles noithwest of Decatur, ’4 mile north from Stop 24 on Fort Wayne & Springfield interurban, 1 mile east and 2 miles south of Williams, just opposite Concord church, on Tuesday, February 1, 1916, beginning at 10:30 o’clock a. m., the following property, to-wlt: Three head of horses: Consisting of one mare, coming 7 years old, due to foal April 25; bay mare, coming 11 years old, due to foal April 8; 3 year old bay mare. Six Head of Cattle: Jersey cow, 8 years old, fresh Feb. 17; 4 year old Guernsey Jersey, fresh Mar. 25; half-blood Jersey with Holstein calf by side, i years old; 3 year old Durham cow, fresh Dec. 1; full blooded Durham bull, 14 months old. Ten Head of Hogs: Black Poland male hog, 18 months old; Poland sow. due to farrow March 28; young Poland sow, due to farrow April sth; full blood Duroc sow, with 5 pigs by side; % O. I. C. and % Poland sow. Farming Implements: Big Willie corn cultivator, good as new; Walter A. Wood mower, good as new; spring tooth harrow, good as new; good second hand binder, John Deere walking plow, good as new; spike tooth harrow, Studabaker wagon, good as new; new wagon box, never been used; good heavy farm wagon, pair bob sleds, never been used; set double breeching •harness, almost good as new, Galion dump box, almost good as new; 150 bu. corn in crib; 150 bushel Bohemian No. 1 oats, 14 bushel clover seed, and numerous other articles. Terms: —All sums of 5.00 and under, cash; over $5.00 a credit of nine months will be given, purchaser giving his note with approved security; 4 per cent off for cash. No goods removed until settled for. LEWIS W. FRANK. J. J. Baumgartner, Auct. W. A. Fonner, Clerk. 15t8 PUBLIC SALE. The undersigned will offer at public sale at their residence, 3% miles southwest of Decatur, and % mile north of the Washington church, on what is known as the Meyer farm, on Tuesday, February 1, 1916, beginning at 10 o’clock a. m., the following property, to-wit: Three Head of Horses: Bay gelding, coming 5 yrs. old, weight 1500; sorrel horse, coming 7 yrs. old, weight 1400; light bay horse, 3 years old, weight 1100. Ten Head of Cattle: Red cow, will be fresh about Feb. 12; red cow, giving milk, will be fresh May 1; Jersey cow, will be fresh April 1; red cow, giving milk, fresh June 1; black cow. giving milk, fresh May 20; 4 spring calves and one yearling heifer. Twen-ty-nine Head of Hogs: Four good brood sows, will farrow about April 1; 25 head of shoats, weighing about 25 lbs. each. Farming Implements: Eight-foot Deering binder, good as new; 6-foot Deering mower, new gearless hay loader, J. I. Case corn planter, *3. I. Case cultivator, Monarch corn cultivator, 8-hole disc drill, disc harrow, Osborn spring tooth harrow, peg harrow, 2 good walking breaking plows, new ground plow, heavy Turn-

ISTART THE MEW YEAR RI6HTI I :■: ’ I I I g The Daily Democrat is making every effort possi- I ble to give you the news of the county,- state and na- I tion and we ask your assistance in doing so. You can best aid us just now by renewing your subscription. The coming year will be an important one and the news of the war, of the political events, the primaries, the conventions, the elections, w ill be carefully and accurately given you. In addition wc give you a market report, the court news, the daily happenings and the news of the world on the day it “breaks.” To those who pay their subscription this month we are giving a bill fold as a souvenir and we want you to have one.. Be sure to come in during this month as the suply will not last longer. Send your news items to this office or telephone 51. AND SUBSCRIBE NOW. I IPECATUR DAILY DEMOCRAT)

Maxwell Car’ Ol X "“Of 1 i b No “Extras” To Buy The new Maxwell is complete in every detail. A famous make of high-grade speedometer is supplied. In addition to the equipment listed below, the price of the car includes: Front license bracket, ingenious combination rear license and tail-light bracket with spare tire carrier; jelectric horn, robe rail, anti-skid rear tires, foot accelerator, full set of tools, etc., etc. We are waiting to take you for a test ride in the car that has broken Ball low “First-Cost” records, and is breaking all low “After-Cost” records. x "OneMcni.'Mokairlop g U Demountable Pirns x | 1 SMaqneto lqnition != B p FO B DETHOii; q ] w "tveruPeadis a ALzwellfyad | i ■ ■ p MOTOR SALES CORP., Ft. WAYNE, IND- g .. . ■ O- - I . ■ V.J V .

bull wagon, good as new; wagon with bed. No. 1% gasoline engine, hay ladder, top buggy, set heavy breeching harness, good as new; buggy harness, buggy storm front, blankets and robes. Three turkey liens and one gobbler, about 4 tons of mixed hay in mow, corn fodder, barrel cider vinegar, dining table, rocking chairs, eight ! dining chairs, leather couch, good as new, kifehen cabinet, small rangg, eight-day clock, 2 dozen new grain sacks, 7 cords stove wood, and other articles too numerous to mention will he offered at this sale. Terms of Sale: —All sums of and under, cash; over $5.00 a credit of 9 months will be given, purchaser giving his’ note with approved securi ity; 4 per cent off for cash. No goods removed until settled for.

BENTZ BROS. Harry Daniels, Auct. o PLENTY OF MONEY. To loan on farms, 10 years’ time, withe it renewal, no commission, partial payments any time. 297tf ERWIN OFFICE. o FORNAX MILLING CO. Pays highest prices for good milling wheat. Want good hand sorted new ear corn. Call and see them. 281tf G FOR RENT —Five room farm house, one mile east of Monroe. Barns, orchards and truck pasture in connection. May have possession on or about March 1. Inquire Wm. Mitchell, Monroe, R. R. No. 2, ’phone Monroe. 15t3