Decatur Daily Democrat, Volume 11, Number 188, Decatur, Adams County, 9 August 1913 — Page 4

1 ~n' -- i min, ■ '* 1 < ' • — :« . .... .... ... : :■■ . - ■ ' « I ‘four ‘Jfiousartd ‘Dealers I will ftandle f6ese &ars I I for deasor> of | S I ~ riffiY SA©--what(Hd they say? Wt mattered I •,. - what they said? They were competitors much ?| perturbed--so what could they say? What must >■) they say " bein S competitors-much perturbed? 5 ffl 4 000 DEALERS will handle Maxwell Motor Cars for the season hand drive with right side drive optional—begins August 15. - Season dated from August first—deliveries at new 1914 PRICE IS $1975. !?5T| -s-vr-s. »t VII \j IU r - THERE’S A LINE that will create consternation in the trade. \ The sweetest running thing on Wheels. Six cylinder motor, bloc-cast, 50 h. p. 130 in. wheel case, electric THAT’S OUR ANSWER to all they said. That tells the story. They all exoected it would be $2,400— in fact we said so. ' starter and lights; Bruce Ott eody: 5-7 passenrjers; di--appear mg seats; 36 In.V. 4' 2 in. tires all ’round- What is it they say about ’’he whe laughs last?” That was the price we had decided on. but— BR Luxuriously finished, long, easy riding s P ings and full eqmpment. inc udi g ventilating windshield top and MA XWELL CARS WILL DOMINATE the trade for 1914 in the PERHAPS YOU’VE NOTICED there’s a wickad war on for eu- ®| Jiffy curta.ns-even an electric cigar lighter. Left or right side drive optional. thr?e big classCE which command the greateßt po(iu | ari ty. premacy in shit clao of car , We concluded that, so long CM THE FULL SIGNIFICANCE of the line ’’4-000 dealers,” may as other maKers had started it we would give them a real SSE . , v six at a real price, and see how far they can go- Watch it— KIaS ESJII -not have occurred to you- It means, n a word, that we ... . . .. . . , it will b e interesting—and the buyer will be the beneficiary. SsW ■ not only have the care the connoisurs desire, but that we -■ ;/ rwmm are now ready to manufacture them in numbers sufficient IT WILL BE UP TO makers of $3.500 —$4-000. yes and $5,000 kX-Ja HIH t 0 au PP*y thc insistent demand. sixes to demonstrate wherein they give the. difference fiSS in YOUR DEALER SEEMS TO HAVE a kind of sixth sense when DSS| <r * ernes to p-cking the winner in the selling field from AND WHAT ABOUT the manufacturer who stuck to fours for SMB - z<■ r season to season. one season too long? Having himself failed to progress KW -L"'’“■'•mk'- .j/'’. ' i . r- -- u u xl. . .xx l. x- he would stop all progress. He would sweep back the sea -JyJ MSrf .» -K, . ‘i c; £■ HE KNOWS: Hr has his finger on the pulse of the buyer, his . . , T* T —w»—mKS I' - - — 1U , . ~' , . With his tiny whisk broom! He protests that folk will still n| -..zTTt ■.‘•e— - ■<eyes on the makers al! the time- And he seldom guesses 7 KIU 4k< , . x> . x ppy 52-000 for fours—and convinces no one but himself. ’’’Mf v/, r ; wrong. The s.-ccess iil dealer never—that s why he sue- 1 » •« •> : ■ W'' : W* 7 . cceds. j ,n SEVEN PASSENGER CARS the six is now supreme- It is 513 A FAST-MOVING, quick forgetting business. Watching not comin 9i ' ,a here. H-' ‘s* H ' S like ,ooki ' l9 throo9h a kaleidoscope. It is ever chang- THEN THE MAXWELL “35”—This is, we firmly believe, the KvEl • greatest car ever made in the so-called intermediate price VA/ ’ THE DEALER KNOWS-and you can’t go wrong by following class-a big five-passenger car for that great class of buyer rxVQfejgji-' Sfe't-jKji b lead, for you sec. he .s looking for the same th.ngs Who W ’ nt * ‘ her * 18 of Com,ort and power ’ at ’ pr ’ ee he M KM y ; rl I you are seeking-only from a different angle. can afford. ■^* 4 ’ : *E WANTS THE CARS that sells themselves. You never know 1914 PRICE ,s sloßs>ithout and $1225 with electric starter and fell -a doaler to go gunning for trouble, did y<Su? Or looking " shts ' E P^ a ' ‘his if you can-in a car of anywhere near PSI for nard work? the < ’ ual,t *- fe J j§3 1914 Maxwpll “2S-4”-SIORH-SI92F; NOT HE. HE FOLLOWS THE TREND of fashion in design. BLOC-CAST MOTOR—fourth year unchanged. A motor such t/XT; XlXa-A.VVv-ll tpXVOU <P the progress Pf the science of metallurgy and manufacture. as you can’t surpassjn a S2COO car. And all other features Powerful, silent, sweet running loczast '-yiinder motor; 111 in. wheel I.are; 33 in.x4in. tires al! And wb en he sees a concern leading in these, he goes equally excellent- This c»r will lead—distance all others 'round- Left hand drive, center control. Electric starter and lights t $1225. Three-quarter elliptic hot foot after that line of cars. in its class, which is to say anything under SISOO. fejfl aprings; Bruce Ott body, ventii. .ng windshield and full equipment, inciudmg Jiffy curtains. WE HAV g CONCENTRATED our tremendous factory facili- AND ANALLY THE ”25’’-the car the trade has been talking gg gM ties; rearranged and re-equipped the plans for economical about, looking for, waiting for. Kvj production of automobiles in large quantities. ,_ .. , kLJW IT IS HERE—We ARE DELIVERING—and while we may not gMK AND EACH MODEL will dominate its class—because a better hope t 0 su PP'y 3,1 wh <> wan ‘ them, we will be able to ap MU car—better material, better workmanship and better finish P ea * e 30,000 buyers during the next twelve months. Mbß for the same money or less. vntio eu-ruiteixa.i ~, , L 1 'OUR ENTHUSIASM will know no bounds when you see and M 9 , 7 DO YOU WONDER dealers are clamorinn for the Maxwell ride in thi * " 25 ’” ssi Ze St. wou,d be,,e i motor. 103-inch wheel base, same size tires all ’round, 30x t .z- J, WHY, LAST WEEK we Shipped the first 50 cars of the Max- 3 ' 2 ’ full fi v ®-P a »?enger uody; 3 speed selective transmission: i-ffe x W1 <-T well “25” model to 50 points in the United States and in- cone clutch: worm and sector steering gear; left-hand Is£ lit* vited al * dea,ers t 0 come an . d see and tr y this wonderful drive: cente- control; magneto—all the features of a high- ! rk. fel- ■- t . ' ' 'i.,'. 'M car. priced car. M THEY CAME, they saw and the new “25” Maxwell conquered. AND AT A PRICE "° °‘ h er maker has ever before been able W\ was 9 reat ‘° soe tbeir enthusiasm when the car. carrying to P roduce tuck a car—s7so plus the freightZ -v ;V 'a>-_ fW—WWI PHI I \ five dealers agqreq.it - o 1010 pounds, sped up “Abbey Hill" T HF PTRiii tnc unoc A' ‘ / KJ 1 ~ thS Btiff ° St Prade a ” Manhattan a " d a -«*»• S turn-on and a u --entrated experience, engineering ILS.*-.- f' / >•. ■’ —j|| high gear as if it wer, on the level, and met’liurgicel knowledge, manufacturing skill and finan-r-A’fel \ - 7 t/ A / C ” reßources than a "y other> this car justifies our efforts T? ~ Km EWE?' r lgr T ‘* I,V ' i»VEP ANO OVER AGAIN they put the car to the test-climb- a " d fu| «Ha our fondest hopes. I'. ”2 X - ' / in 9 the hi " at a " spMd » dow " to 8 miles per hour on high IT WAS DESIGNED tn n uxu Mk. gear-just a ‘p-jilir.’ ill thetlme- 7f thousand and the needs of tens thousands of disccriminating buyers—not beginners but E®i v ' 1(111 ~11 4?? d*r7Em BUT WE ARE DIGRESSING— ,c enthusiastic about that won- expjrienced motorists—who must consult the purse and NfM 11/14 IVIaXWCII Zt> - 4 "O (OU dertUl “ 28 ’‘ we forsct our text for the moment. Let’s dis- * et wh ° detef,t and dcc|i - to wear a uniform and are willHS ' « u “ the c - i| -o Moe—for there isn’t a dead one in It-no 9 pay a ,lttle mor<! for a C"’’ that is a lot better. The year’s sensation, our-cylinder, bloc r t; 25 hp. meter; magneto; weight 1600 pounds; 103 in. wheel model that is a loaa on the others. Each is supreme in its WE WILL BUILn -nnnn < ' wK • K£3| base; 30x3’ 2 in. tires all ‘round ; speed sei- ctive transm f*iion; futl f ve-parsenger body designed by Bruce class. 2,OCC to 3 000 fth m° th ‘ B^ m °del; 12,000 of the “35” and HOtt; complete equipment, including tire holders, venti’at ng windshl<‘d; top; Jiffy curtains, -tai/i? tuc «•» < • 0T e axwell jO-6 in the next twelve months. AKt THE 50-6 for example—now thoroughly tried and prov- THAT’S srrnKin i a '•« »<P- •« ..M. OeHveri., „ odel _„„. ..Urt.d w’uh MAXWELL MOTOR 00. 1 S INCOPORATED || I DETROIT, U. S. A, |