Banner Graphic, Volume 15, Number 317, Greencastle, Putnam County, 22 August 1985 — Page 5

Cassette rental feeds Americans' home-video habit c. 1985 N.Y. Times News Service HOLLYWOOD tertainment technologies, the video cassette has crushed the videodisk, rolled over the video game, outmaneuvered paycable movie channels and outdistanced home computers. Now the video-cassette industry one that did not exist eight years ago is attracting almost as much money as movie box offices. In 1985, revenues from the rental and sale of prerecorded video cassettes will reach $3.3 billion, according to the Fairfield Group, a market research company. Receipts from the box office surpassed the $4 billion mark for the first time in 1984. But with the movie industry in the midst of the slowest summer in the last five years, they are likely to drop in 1985 to about $3.7 billion. The increase in the sale and renting of video cassettes has closely followed the dramatic rise in the sale of video-cassette recorders. In 1985, VCR’s have been selling at a rate of almost one million a month, 60 percent above last year’s record sales. According to a study by Young & Rubicam, the advertising agency, by early next year they will be in one-third of all American homes establishing the VCR as a mass medium similar to cable and color television. Few in Hollywood, however, believe that the video cassette can limit the theatrical life of film. “Blaming video cassettes is an excuse for bad movies,” said Art Murphy, an industry analyst. Five years ago, video-cassette rights to movies sold for SIOO,OOO. Recently, video-cassette rights to “The Cotton Club” were sold to Embassy Home Entertainment, one of many independent video-cassette suppliers, for $4.7 million. “Prizzi’s Honor’ ’ was bought by Vestron Video for $4.2 million. Neither movie was a major box-office hit. Indeed, some movies actually derive more from video-cassette sales than they do in box-office receipts. “A lot of movies are doing better on cassette than they did in theaters,” said Nicholas Santrizos, president of Thorn EMIHBO Video. “ ‘Flashpoint’ did $3 million at theaters. At our wholesale price of SSO, we’ve sold 66,000 ‘Flashpoint’ cassettes for $3.3 million. There’s no question that America has developed a new habit.” The five biggest suppliers of video cassettes are movie companies CBS-Fox, Paramount, RCA-Columbia, Disney and Warner Brothers. They make money selling cassettes of their movies to distributors who sell them to stores, but they make no money from rentals. Since few movies sell well to the average VCR owner, the studios and smaller suppliers try to produce cassettes that customers will want to buy, such as exercise programs or music videos. Among the new entries in this market are Esquire magazine’s “Success Tapes.” Due to be released in October, the “Success Tapes” are aimed at the affluent young, covering such subjects as “Professional Style,” “Persuasive Speaking” and “Entertaining With Wine.” The board game “Clue” is also on tape, with 18 increasingly complicated mysteries on one cassette. And “Wrestlemania,” a wrestling cassette that stars Mr. T and Cyndi Lauper, was No. 3 on Billboard’s list of best sellers recently. But the hottest category in the market recently has been children’s programming. Small children like to read or watch the same thing over and over, and as a result parents have been buying rather than renting children’s tapes. Western Publishing, the publisher of Little Golden Books, is currently shipping eight “Golden Book Videos” of such stories as “Pokey Little Puppy” and “Richard Scary Nursery Tales.” According to Bill Nahikian, vice president of marketing, the cassettes will be marketed as books-on-video for 3- to 8-year-olds and sold in book stores and department stores, with retail prices that may be as low as $9.95. Nahikian said he had over 200,000 orders for each cartridge. After agonizing for several months, the new management at Walt Disney Productions made the decision to put one of its most closely guarded animated films, “Pinocchio,” on cassette. With more than 125,000 cassettes sold at $79.95 since it was released last month, “Pinocchio” is still a slight disappointment to distributors. “ ‘The Falcon and the Snowman’ was the best seller for us in July,” said John Hower, director of video marketing for Commtron, a large distributor. “ ‘Pinocchio’ was second.” “The Falcon and the Snowman” was also a surprise rental hit. “This month 400 new cassettes are being released, far beyond anybody’s ability to handle them,” said Arthur Morowitz, president of the 15-store Video Shack chain in New York. “I’m disturbed by what seems to be an unwarranted desperation and panic on the part of the sellers.” “Eighteen months ago, the industry was releasing 250 titles a month,” said Thorn EMI-HBO’s Santrizos. “Too many titles clog up the rental pipeline.”

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6:00 O CD © news (D YOU CAN’T DO THAT ON TELEVISION 8 ABC’S WORLD NEWS TONIGHT CBS EVENING NEWS ® PRIVATE BENJAMIN ffi MACNEIL / LEHRER ffi FAMILY FEUD ffi JIM BAKKER ffl BEWITCHED 6:30 O ffi WHEEL OF FORTUNE ® DANGERMOUSE O BASEBALL Cincinnati Reds at Pittsburgh Pirates (3 hrs.) O ENTERTAINMENT TONIGHT Interview with The Beach Boys. O JEOPARDY ® RASEBALL Chicago Cubs at Atlanta © NEWLYWED GAME ffi SANFORD AND SON ffi ONE DAY AT A TIME 7:00 P ffi COSBY SHOW Denise's boyfriend's critical comments about the medical and legal professions make dinner at the Huxtables a less than enjoyable meal. (R) O ffi MOVIE ** "Meteor" (1979, Sci-ence-Fiction) Sean Connery, Natalie Wood. (2 hrs.) O © MAGNUM, P.l. Magnum tries to prove a convicted killer’s innocence after he discovers evidence indicating the victim committed suicide. (R) (1 hr.) ffi FROM THE AMERICAN FILM INSTITUTE "The Silence" Timothy Van Patten stars in this story of a wounded U S soldier in Vietnam who is aided by a Vietnamese girl. ffi 700 CLUB ffi BOXING Bill Costello vs. Lonnie Smith for the WBC Super Lightweight Championship, scheduled for 12 rounds from Madison Square Garden in New York. (2 hrs.) 7:30 O FAMILY TIES The pressures of their lobs and the demands of infant Andrew interrupt Steven and Elyse s plans to spend some time by themselves. (R) ® MOVIE **'/} "The Lonely Guy" (1984, Comedy) Steve Marlin, Charles Grodin (1 hr 30 min.) ffi SEE YOU AT THE STATE FAIRIA look at highlights of one of the country's oldest and largest fairs, the Indiana State Fair ffi SNEAK PREVIEWS 8.00 0 © CHEERS Sam is held to a longforgotten signed agreement that he would marry Jacqueline Bisset or give up ownership of Cheers. (R) O © SIMON & SIMON The Simons investigate a blackmailing scheme involving the notorious Mickey Mouse mob and a union leader who went AWOL during the Vietnam War. (R)g(lhr.) ffi MYSTERY! "Reilly Ace Of Spies" ffi LESTER SUMRALL TEACHING 8:30 0 ffi NIGHT COURT Mac and Quon Le s relationship takes a serious turn when she's arrested on a prostitution charge (R) ffi ABUNDENT LIFE 9:00 0 ffi HILL STREET BLUES A murder charge looms when a pro-life advocate accidentally injures a pregnant woman, a black family's move into a white housing project incites a riot (R) (1 hr.) O ffi 20 / 20 Scheduled singer Stevie Wonder reports on technological developments for the sight-impaired, g(1 hr.) ®BROTHERSg O ffi HOMETOWN (Premiere) A closeknit group of friends who first met in the '6os attempts to make it in the 80s Tonight, Ben (Franc Luz) and Mary (Jane Kaczmarek) decide to marry after living together for 15 years. Also stars Andrew Rubin, Margaret Whitton and John Bedford-Lloyd. (1 hr.) ffi CHILD SEXUAL ABUSE: WHAT YOUR CHILDREN SHOULD KNOW High school students discuss sexual assault and the ways to anticipate and minimize risks ffi LESEA ALIVE ffi MANNIX Q-30 Q ® NEWS ® BIZARRE g 10:00 0 O O © ffi NEWS O THREE’S COMPANY ® A CASE OF LIBEL Edward Asner stars as an attorney who takes on a Pulitzer Prize-winning columnist (Daniel J. Travanti) in an emotionally charged libel suit brought by a war correspondent (Gordon Pinsent). (1 hr.. 32 min.) ffi BUSINESS REPORT ffi TWILIGHT ZONE ffi IN TOUCH ffi 808 NEWHART 10:30 0 ffi TONIGHT Host: Johnny Carson.

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Today's TV

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Scheduled: flutist Jean-Pierre Rampal, actor Arnold Schwarzenegger, hollerer Ginger McLamb. (1 hr.) Q JEFFERSONS Q BARNEY MILLER 0 HOGAN’S HEROES ® CANNON © ENTERTAINMENT TONIGHT Interview with The Beach Boys, ffi LATENIGHT AMERICA Scheduled Martin Galvin, publicity director. Irish Northern Aid Committee, discusses religious and political conflict with British historian Amos Miller; author Bill Landreth ("Out of the Inner Circle") on computer security (R)(1 hr.) ffi ABC NEWS NIGHTLINE ffi TWILIGHT ZONE 11:00 O ALL IN THE FAMILY O © COLUMBO A financially troubled museum becomes the setting for theft, blackmail and murder (R) (1 hr., 30 min.) ffi HAWAII FIVE-0 ffl CAMPMEETING ffi ALFRED HITCHCOCK 11:05 O POLICE WOMAN 11:30 O ffi LATE NIGHT WITH DAVID LETTERMAN Scheduled: former Detroit Wheels lead singer Mitch Ryder. (1 hr.) O MOVIE *** "PT 109" (1963. Drama) Cliff Robertson, Ty Hardin (3 hrs.) ® MOVIE ***'/;' Scarface ” (1932, Drama) Paul Muni, George Raft. (1 hr., 33 min.) ® A MARRIED MAN A successful lawyer and family man. John Strickland (Anthony Hopkins) escapes from the trappings of a conventional life through an adulterous relationship that ends in tragedy, Ciaran Madden. Lise Hilboldt. John LeMesurier and Clive Francis co-star (Part 2 of 2) (2 hrs ) ffi FRUGAL GOURMET ffi BENNY HILL 12:00 ffi JIMMY SWAGGART ffi GENE SCOTT 12:05 O ABC NEWS NIGHTLINE 12:30 0 ffi NEWS 0 ffi NEW AVENGERS 12:35 O ENTERTAINMENT TONIGHT Interview with The Beach Boys. 1:05 Q CHRISTIAN CHILDREN'S FUND 1:10 ® MOVIE **★ Heat And Dust (1983, Drama) Julie Christie. Greta Scacchi (2 hrs 10 min.) 1:30 O FAMILY FEUD ® TWILIGHT ZONE 1:35 0 NEWS 2:00 O CBS NEWS NIGHTWATCH ® INDEPENDENT NEWS ffi CASEY TREAT 2:30 O MOVIE **'/? "Man On The Flying Trapeze" (1935, Comedy) W.C Fields, Mary Brian. (1 hr, 30 min.) ® MOVIE **'h "Malaga" (1960, Adventure) Trevor Howard. Dorothy Dandridge. (2 hrs.) ffi TODAY IN BIBLE PROPHECY 3.00 ffi DWIGHT THOMPSON 3:30 ® BROTHERS g 4:00 0 MOVIE ** "Blondie's Blessed Event” (1942, Comedy) Penny Singleton, Arthur Lake. (1 hr., 30 min.) ® ROCK OF THE ’BOS

JANE KACZMAREK 'Hometown' 9 p.m. Thursday, CBS

State parks photo contest under way INDIANAPOLIS (AP) - Cash prizes are being offered for vacation photographs taken in state parks. The sponsor of the sixth annual State Parks Photography Contest, the Department of Natural Resources, says each entrant may submit up to three photographs taken in any of the state’s 19 state parks. Photos must be on 8-by-10 or 8-by-12, semiglossy paper and unmounted. An application form must be attached to each photo. The entry deadline is Dec. 31.

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Thursday, August 22,1985, The Putnam County Banner-Graphic

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