Banner Graphic, Volume 15, Number 186, Greencastle, Putnam County, 5 April 1985 — Page 4

A4

The Putnam County Banner-Graphic, April 5,1965

church

Forest Hill site of Easter sunrise service

The Greencastle Presbyterian Church and the First Christian Church (Disciples of Christ) will sponsor a community Easter sunrise service at 6:30 a.m. at Forest Hill Cemetery. In its seventh year at the cemetery, the service is one which gives Christians an opportunity to celebrate life, even in the place of death. The service will include

Slides taken at Rio crusade to be shown at Russellville

Rev. Jim McAfee, pastor of New Life Baptist Church in Russellville, will show slides taken at the recent Greater Rio Evangelistic Crusade in Rio de Janeiro, Brazil, during a 6:30 p.m. program Sunday at the church. More than 400 Southern Baptist layworkers and 80 pastors from the United States spent eight days in and around Rio, preaching in 60 different churches and conducting a large mass rally that drew more than 40,000. Described as the largest

Services at Peace Lutheran

Two Easter worship services, one at 8 a.m. and the other at 10:15 a.m., are planned at Peace Lutheran Church, 218 Bloomington St., Greencastle. Pastor Alan Barber’s sermon will be “I Know My Redeemer Lives! ” Special music for the early service will be “This Joyful Eastertide,’’ a 17th century Dutch tune, sung by Bertha Anderson, contralto. At the second service, the choir will be featured in an arrangement of “I

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scripture readings, hymns and communion. In case of inchmate weather, the service will be at First Christian Church, 110 S. Indiana St. Youth of First Christian will serve breakfast in the Fellowship Hall at 7:15 p.m. Everyone is invited to attend the sunrise service and breakfast.

evangelistic outreach ever attempted in Rio, more than 4,000 people made decisions for Christ during the week. The public is invited to attend the Easter evening program. The church also will be the site of an indepth Bible Conference April 8-13 led by Bro. Jeff Floyd of Attica. Services will begin at 7:30 each evening. Emphasis of the conference will be to equip today’s church for Spiritual awakening. All conference services also are open to the public.

Know That My Redeemer Lives,” with brass and congregation joining them. Bert and David Brown, guest trumpeters, will join the organist in playing a prelude of chorale arrangements of J.S. Bach and Marcel Dupre. There will be a coffee hour between the two services with youth groups serving cakes they made and decorated. A fellowship hour will follow the second service. All are welcome to attend.

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Kenneth N. Taylor's paraphrase of the Bible, entitled "The Book," has sold more than a million copies since last summer. The 1,285-page paperback is the focus of a lavish advertising campaign that could reach $lO million

Sales of The Book' booming at supermarkets, truck stops

By EDWIN McDOWELL c. 1985 N.Y. Times News Service NEW YORK A 1,285-page paraphrase of the Bible has sold more than a million copies since last August, and by this summer a million more will have rolled off the presses. “The Book,” as it is called, is the new name for ‘‘The Living Bible,” a paraphrase by Kenneth N. Taylor, a former religion-book editor who now heads his own publishing house, of the 66 books of the Old and New Testaments. The publication has been around for 14 years and has sold 30 million copies. Although the advertisements for “The Book” have reportedly stimulated the sale of many complete Bibles, some clergymen are clearly troubled by the phenomenon. “A number of theologians think that some of the advertisements, like bumper stickers saying ‘Read The Book,’ are too commercialized, too Hollywoodish,” said Dr. Arthur Farstad, formerly a professor at Dallas Theological Seminary and the executive editor of the New King James Version, another big-selling Bible. But the criticism has had little effect on the popularity of “The Book,” which is selling at record rates in many supermarkets and Middle West truck stops as well as bookstores. “It’s the best-selling Bible we have ever had,” said Dara Tyson, an official of Waldenbooks, the nationwide book chain. “It has been selling like a bestselling novel.” In fact, “The Book” was designed to look

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in less than five years. Some of the advertising has been critized by theologians who regard "The Book" as "too commercialized." (N.Y. Times photos)

like a novel. The $9.95 paperback has a contemporary design, easy-to-read type, a one-column format and a blue cover. “Many people are afraid to touch the King James version, but they want to try this because of its attractive appearance,” Mr. Taylor said. The advertising campaign is lavish. “At the rate we’re spending now, we’ll spend $lO million in less than five years,” said Dick Thomas, a senior marketing consultant with the Christian Broadcasting Network. “But we don’t have a limit on what we will spend eventually.” “The Book” is underwritten by the network and published by Tyndale House Publishers, which was founded by Taylor when he could not find a publisher for “The Living Bible.” Sales of Bibles probably exceed S6OO million annually, according to Robert Schwalb, director of marketing for Thomas Nelson Publishers, the world’s largest Bible publisher. Bibles are published in a wide variety of shapes, sizes and prices, and the better known ones sell in huge numbers. For example, the New International Version, the New Testament sponsored by the New York Bible Society International, has sold more than eight million copies since 1973. And Nelson’s New King James Version, on which some 130 scholars labored seven years to remove archaic words and replace words whose meaning has changed since the 17th century, has already sold more than three million copies since 1982. Nelson officials have spent more than $1 million promoting their New King James Version, and have made no secret that their goal is to have English-speaking Christians adopt it as the standard translation in churches. Moreover, in an effort to compete directly with “The Book,” Nelson last fall published “The Bible,” a $5.95 paperback version of the New King James Version, complete with dark maroon cover and commentaries on 40 questions about such subjects as drugs, capital punishment, stress, sexual equality, world peace and homosexuality. With some 300,000 copies in print, The Bible has done well, but not as well as “The Book,” whose publisher has ambitious goals for the future. “We have set a goal of selling at least one million copies a year for the next five years,” said Jim

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Elwell, director of marketing at Tyndale. But what sets the sales campaign for “The Book” apart from those for other Bibles is its target audience and the vehicles used to reach that audience. “The Book” has been heavily promoted in the major newspapers and news magazines as well as on network radio and television. Among the celebrities who have made a pitch for “The Book” are Bubba Smith and Dick Butkus, former professional football players, Donna Summer, the singer, and Linda Evans, the actress. At first glance, some of the advertisements, developed by Compton Advertising in New York, seem more suited to promoting jeans or fragrances. “My beloved one is tanned and handsome,” says a young blond woman in one ad that appeared on all three television networks. “His eyes are like doves beside the water brooks, deep and quiet. His cheeks are like sweetly scented beds of spices.” The words, though they may not sound biblical, are from the “Song of Solomon” or from the “Song of Solomon” as paraphrased in “The Book.” Its paraphrase of the well-known 23d Psalm reads, in part: “Because the Lord is my Shepherd, I have everything I need! He lets me rest in the meadow grass and leads me beside the quiet streams. He gives me new strength. He helps me do what honors him the most.” t Some critics have assailed such paraphrases as draining the beauty and vitality from the Biblical language. Farstad, the Nelson editor, said that Taylor’s paraphrase is a worthwhile tool, because it encourages some people to read the actual Bible. “But the more you paraphrase any book, especially the Bible,” he said, “the more interpretive you have to become. There is a danger that as paraphrase gets easier and looser, a whole lot of theology goes down the drain.” Taylor began his paraphrase in the 19505, rewriting chapters of the Bible in words his children would easily understand. Working from the American Standard Version, published in 1901, he shortened paragraphs and sentences, and substituted easier words for more difficult ones. He worked on his paraphrase for years while commuting daily from his suburban Illinois home to his Chicago office, where he was an editor at a religion publishing house.

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Easter Vigil Saturday at St. Andrews The Great Vigil of Easter, the climatic moment of preparation as well as the vanguard for heralding Christ's resurrection, will begin at 7:30 p.m. Saturday at St. Andrew’s Episcopal Church, 520 E. Seminary St., Greencastle. „ The vigil will begin will the lighting of the New Fire and conclude with the renewal of baptismal vows and the acclamation, “He is risen.” In the gathering darkness the realization that Jesus is alive will be symbolized as candles are lit throughout the church. The Eucharist will be celebrated on Easter at 8 and 10 a.m. Special music will be provided at both services. Nazarenesto hear Dr. Wiggs Rev. Dr. B.G. Wiggs of Bedford will be guest speaker at the 10:30 a.m. Easteiworship service at the Greencastle Church of the Nazarene, Round Barn Road. Dr. Wiggs supervises 102 churches as the District Superintendent of the Southwest Indiana District of the Church of the Nazarene. The district office is located in Bedford. Before being elected to the district superintendency, Dr. Wiggs served 19 years as pastor of the Church of the Nazarene at Seymour. He also has pastored churches in Ashland, Ky., St. Louis, Mo., and Nashville, Tenn. Retreat for single adults set May 3-5 “Reach Out and Touch” will be the theme of a Retreat for Single Adults May 3, 4 and 5 at the Indiana Baptist Assembly south of Reelsville. Rev. Rollin Strode, assistant pastor of First Baptist Church of Columbus, Ind., will be the primary resource person, leading participants in a study entitled “Discovering our Spiritual Gifts.” The retreat theme will follow I Peter 4:10, which says “As each has received a gift, employ it for one another, as good stewards of God’s varied grace.” The retreat will provide opportunity for group and one-on-one discussions, singing, hiking, sports and recreation. Cost for the weekend is S4O and deadline for registration is April 22. Anyone interested in attending may write to Sara Tillison, 4530 E. Pleasant Run Parkway, North Drive, B-4, Indianapolis, Ind. 46201 or call her at 317-353-2733. More information also is available by calling Indiana Baptist Headquarters at 317-635-3552. Deliverance is theme for Christians, Jews NEW YORK (AP) Christian and Jews observed major holidays this weekend, both centering on themes of deliverance. In a pastoral message for Easter this Sunday, the Christian celebration of Christ’s resurrection, New York’s Archbishop John O’Connor said that “stupendous act of God” signaled a “still unfinished work” for humanity. Episcopal Presiding Bishop John M. Allin said that “love of God, manifested in God’s Son, can enlighten minds and empower the human spirit.” The eight-day Jewish Passover, its start on Friday evening, recalls the old story of Jewish deliverance from Egyptian slavery, with its continuing implications for human rights.

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