Banner Graphic, Volume 13, Number 111, Greencastle, Putnam County, 17 January 1983 — Page 4

A4

The Putnam County Banner-Graphic, January 17,1983

■L, •SR What is Bw f — p: n n? J 831 INDIANAPOLIS ROAD \ f / ■ \yßig E Warehouse Foods! Warehouse prices & limited service ★

i ■ vH. i jM*i- X '. T*! ZtJLoIIw 1 -# ’ -<4y WMm^# I *. •..« frl- M gafr « W v Mfe^f 1 ;1 .wi,■ ■ ■-: Ms l jfWIjWS i A ".•|V»fty j

W Bi!s i bag and carry *We Use... eries so our per- || mostly warehouse shelving and place sonne * can be cut-cases of product directly on the l)f<i more productive racks so we don't constantly have to * n l J one V s ’' Bf •’e-stock our shelves. I ' product, taking inventory l a!!d l prls^s*T* lll * B ** Bß **** Bl ** ,ll,lll,l^*^*l^^ _ E I _{ cut CWi .mag - ---- Tl. provide your own grocery bags or \ i' 1 boxes so you can save an additional

Additionally... Advertising is very costly and can add as much as 1 Vi % to your grocery receipt. In order to further reduce our expenses so we can save you even more money we will start advertising only once a month. However each week we will publish and have available in our store our new "RED SHEET" which will high-light our specials and some everyday low prices. Our "RED SHEET" will be your guide to additional savings.

In the grocery business different stores use different marketing "styles”. Big D's "style" is known as a warehouse-type store, with an EDLP (Everyday Low Price) program. This means every item, everyday is priced lower than the conventional supermarket price. From time to time a conventional supermakrket may be priced lower on a particular item or two. These are genereally loss-leaders and are meant to attract shoppers to these stores in hopes that they will make purchases of more than just that special. One thing we ask you to remember, when you stop at a warehouse store like Big D your total grocery bill will always be lower than when you shop at a conventional supermarket. Conventional supermarkets are costly to run. They provide full service which You pay for. Big D provides limited* service in our Deli and Bakery but backs away from other expensive service.

£n * 'j|/ Wf