Banner Graphic, Volume 12, Number 95, Greencastle, Putnam County, 30 December 1981 — Page 12

A12

The Putnam County Banner-Graphic, December 30,1981

Supermarket Shopper: What lies ahead in 1982 for the coupon-refund-oriented consumer

By MARTIN SLOANE ISBI was an exciting year for coupon clippers across the country Ihe companies whose products fill the supermarket shelves distributed a record 100 billion cents-off coupons! In 1981, double coupons" were the most popular supermarket promotion. We called these offers “coupon heaven.” Clippers with large inventories saved hundreds of dollars at the checkout counter. The old cry that coupons were only for “junk" food disappeared in a flood of coupons for almost every kind of packaged product If it was an advertised brand that came in a box, bottle or can, the chances are that coupons were used to promote it in 1981. THIS YEAR WE SAW' COUPONS printed on the backs of register tapes and UCLA football tickets as well as on the shopping bags that we carried out of the stores. They're even in the Yellow Pages! Just a few years ago, shoppers who walked around the supermarket with a handfull of coupons were often stared at. In 1981, it was unusual to see a supermarket shopper without coupons. I hardly rate a glance from other shoppers these days when I walk down the supermarket aisles with a lunch box full of coupons resting in the baby seat of my shopping cart, a shopping list in one hand and a pocket calculator in the other.

I Special Prices Good Thru January 3, f|[ J| ■ We Reserve The Right To Limit Quantities. I —yi™ A New Year Of Savings 00 Jll-jjj y W ff FURNACE FILTiRS ■99 lifjpl 1 20x20x 1,20x25* 1,16*20x 1, | SAVE 1.00 |Q**^**jM|^ Mokes your furnoce perform more JOHNSON'S | SUGAR FREE ; '^''LTwistUal BABY WASH »J vmVOLINE TAB £ wSfi coca-coia aac ; ou » |r W i Thing" wnwico - a«»a cro»>;hpwt. Mi aw nr WHJB bottle. PLANTERS • Com Chips 7'/j S snlSy I I3B| . w SUHB«MPnin If MIXES EgJ pmum” 10 L taro Hold, Unseated. Soft Hold. Accurate, dependable olom AUTO TOW ROPE j—l2 ol **• J&tSSSf (While quantifies Iml.) AiiJ 1 * urn ■ i m T 1" 3 for si 99* mis sg i« g. SHAMPOO Model 250 SAVE 5.00 *■ '* 1 A •*, A V V mFM « e 16 01. Dry. Oily or DEVILBISS UL DURACELL 1 A ■ f AD ,u» “veijo ECONOMY HUMIDIFIER IB AA OR AAA WW rONniTIONFB IVi gallon capacity Break-resistant Construction. ” | BATTERIES 13P5J GATORADE j yif . - LUN Ull HJrl t K __ - / Cheese Puffs, Pork 16 02. Regular or Extra Body. WATER TREATMENT. 32 ox 32 oz. Lemon/lime Rinds - Regular or PESCALER.32 0Z 1.69 T*oPock. or Orange. Bar-B-Q. KSfiHH — J|9s VB AA C 1 I PLANTERS RUFFLES LANACANE COIGA Tt SUCRETS W3m "«® g"* 1 ® CREME MEDICATION TOOTHPASTE SORE THROAT LOZENGES NUTS KgjjW CHIPS 2 oz. To relieve itching ond burning. 9oz. Tin of 24. Regular, Menthol or Children's. 12oz. All flavors. 3 M , , »««' , ; SAVE,. _ , 99 m mBB 1 U'f" ■as H 3 49 ,■ . i 199 MU LUBATH -> ROSE MILK MM 1 H ■ ••“.'v. BATH OIL teg SKIN CARE I JEI SCHICK SUPER II gSS | &SCRIPTIN I ral LOTION IJhI DELUXE KIT I wha^T -7 ’ Bottle of 100 tablets. xl Bor For softening and L J | J TOWELi V The only aspirin with 5001 in 9 sin Single Jumbo Roll. Razor plus 2 Cartridges. Moolox odded for stomach protection. ■> 2 “ ii Sr- nr^r 10 «9M Wmm OU'K-FIX itfSSM SPECIALS M IP ISIbpI VICK'S i s£S HOOKS EMERGENCY I wild wild musk cologne spmt ML rithdo IHI NYQUIL IA hSRJHro- IBMt» DENTURE |S|?J| ,4 “ M HAND lil NIGHniMt [i COLD MEDICINE REPAIR KIT l-iTwSil N i NUANOCOLOGNESPMT j "fj ll* I COMFORTER ■ COLD MEDICINE 6oz. (While quantities last.) ”*• Men s or Women's. 601 SAVE 2.00 r L SAVE 1.00 YOUR CHOICE - L / SAVE 2.00 ff 19 BBS RESOLUTION! V 69 M I save,.. S' 0 "" 01 Z 4: ■ " (K # , ;tf g mH rABPfT" Y BeßOunwir e " o, ”'«i /ALLOGRAPH IUS 800011 k 4 FUTURO jfega CARPET RESOLUTION II \ *" AUTOGRAPH W Bv Parker Brothers KNEE HI RUG AND ROOM appetite wntrol BASKETBALL MfcM Y COMFORTER Pwiß nmnnDITFR CAPSULES Bp fipp Hidden Word Gome. —«— L liif *** Box of 21 George McGinnis autograph. Mj Small. Medium, large or 12 oz. Regulor or Floral. Caffeine Free. . 2.99 (While quantities last.) Extra Large SAVE 1.60 RENTAL OR SALE ** J 99 “T 19’ 5 Jn apjw ' UMi+M ;/»?», Lens Carrying Case |||M aA\. \P - Wheelchairs, Crutches, Walkers, Jjllf] | BAUSCH & JT Aluminum Crutches, Quad Canes, Jj’Jjj BAUSCH & Disiniec I AMD m, |, and Commodes by Futuro. M LOMB ’ IUHID | W ™" b «- disinfecting U Available At All Hook's Dependable Ll t, LEII9 i / '>» lIKIIT 5 Drug Story. 6 T ' y, For storage of l . For use with “THE PRES€RIPTIO!¥ PEOPLE” SOFLENS Contact Lenses. \]_ SOFLFNS Contact Lenses. I I :

What will 1982 be like for coupon clippers? NEW COUPON DISTRIBUTION records will certainly be set. Double-coupon wars will continue to break out around the country. We will also see supermarkets jumping on the bandwagon and promoting their own house brands and generics with coupons. But one couponing question puzzles me: If America can produce a space shuttle, why can’t it come up with a good coupon wallet? *** SMART SHOPPER AWARD The Smart Shopper Award goes to Gaynelk Rocklin from Chicago. Refunding brought her a sl-off coupon for a six-pack of Hawaiian Punch that otherwise would have cost $2.43. “When my store doubled the coupon, the six-pack cost me only 43 cents,” says Ms. Rocklin. “On top of the carton was an offer for a free Eraser-Mate Pen valued at 98 cents. That put me ahead by 55 cents. "WHEN I GOT HOME I FOUND a Hawaiian Punch ‘Buy One, Get One Free’ offer that I promptly sent for. I ended up with a ‘home run’ profit of $2.98. Did I feel good! ” Ms. Rocklin and other readers whose smart shopping experiences appear in this column receive a copy of my refunding magazine, The National Supermarket Shopper.

CLIP N’ FILE REFUNDS Miscellaneous Non-Food Products Bonus! These offers don’t require forms: General Electric Super Saver Refund, P.O. Box 666, Berlin, Conn. 06038. Receive a $1 refund and a bonus coupon or a $1.50 refund and a bonus coupon. For the $1 refund, send the proof-of-purchase number and the product name from the back of any GE Flip Flash II Economy Pack or Flashßar II Economy Pack. Expires Jan. 31,1982. Hanes $2 Refund Offer, P.O. Box 4140, Monticello, Minn. 55365. Send two package wrappers from Hanes winterweight underwear and the register receipt. Expires Feb. 15,1982. These offers require refund forms: Dr. Scholl’s Air-Pillo Insole Cash Refund Offer. Receive a 50cent refund. Send the required refund form and the large “Dr. Scholl’s name from the fronts of two Air-Pillo Insole packages. Expires April 30,1982. Easy to Be Me Cash or Coupons Refund Offer. Receive a $1.50 refund or $2 in coupons. Send the required refund form and the large “Easy to Be Me Panties and Hose in One” name from the fronts of two packages. Specify which refund you prefer. Expires May 31,1982. Eveready Energize Me Refund-Savings. Receive a 50-cent

refund and a 50-cent coupon or a $2 refund and a 50-cent coupon. For the the 50-cent refund and the 50-cent coupon, send the required refund form and the package cards with the plastic removed from any two of the following Eveready Energizer packages: Six D, C, AA, 9-Volt two-packs (E9SBP-2, E93BP-2, E9IBP-2,5228P-2), AA fourpacks (E9IBP-4) or 9-Volt one-packs (5228 P). For the $2 refund and the 50-cent coupon, send the form and four proofs. Expires March 31,1982. General Electric Halogen $5 Offer. Receive a $5 refund. Send the required refund form, the entire yellow information panels from the bottoms of two GE Power Plus halogen packages and a register receipt with the price circled. Expires Jan. 31,1982. Kodak Free Teddy Bear Offer. Receive a 6-inch teddy bear. Send the required refund form, the black film covers from three single packs of Kodak Instant Color Film PRIO or PR 144-10 (or one take-two pack and one single pack) and a register receipt dated between Sept. 1,1981, and Jan. 31,1982. Expires Feb. 28, 1982. Here is a refund form you can write for: Betty Crocker Buy Two, Get One Free Offer, Box 8, Department 515, Minneapolis, Minn. 55460. This offer is good for a Betty Crocker potato package. Your request for this form must be sent by Feb. 15, 1982.

B.J. Becker or bridge

South dealer. North-South vulnerable. NORTH ♦97643 0954 ♦ 6 5 WEST EAST ♦ Q J 10 8 4K5 2 <? 7 4 3 <75 0 J 2 OQ 10 863 ♦ A Q 10 8 49 7 3 2 SOUTH ♦ A *7 A K Q 10 9 6 0A K 7 ♦K J 4 The bidding: South West North East 2 7 Pass 2NT Pass 3 7 Pass 4 7 Opening lead queen of spades. In playing a hand, it is usually correct to use wellestablished principles. Their efficacy has been confirmed and promulgated by the highest authorities, and they tend to be a good guide in most hands. But and here’s the rub ‘most’ implies ‘not always,’ and the sound player must constantly watch for the exception that proves the via. Consider this where South failed >•: a i'requently-

&0444*0tcf by THOMAS JOSEPH

DOWN 1 Giacomini, e.g. 2 Eat into 3 Like some coats 4 Novelist, Harper 5 In the least 6 Pallid 7 Old 8 Talk of the town 9 Egg factory 11 Climb 15 Type size 18 Helen Keller’s teacher

ACROSS 1 Swiss hero 5 Floating 10 Pa. city 11 Footing 12 Not a bit 13 Sinatra film 14 Poem 15 Intimate 16 Hospice 17 Victor Herbert’s “The 19 Dutch township 20 Expert 21 Growl 22 Islamic

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holy city 25 With fervor 26 Paris suburb 27 Needlefish 28 “Ode - Nightingale” 29 Heavyweight champ (1973-4) 33 WWII spy outfit 34 Drummer Blakey 35 Viva torero! 36 On the way up 38 Actress Janice 39 Demonstrate 40 Put in service 41 Spoilage 42 Gainsay

DAILY CRYPTOQUOTE Here’s how to work it* • AXYDLBAAXR it LONGFELLOW One letter simply stands for another. In this sample A it used for the three L’s, X for the two O s, etc. Single letters apostrophes, the length and formation of the words are alj hints. Each day the code letters are different. CRYPTOQUOTES f ZH NUM QU VUE ESTT EYS EPMEY CGUME NUMPKSTH NUM ACVVUE ESTT ZE CGUME UEYSP XSUXTS. JZPBZV ZC DUUTH \ Yesterday’s Cryptoquote: THE TIME HAS COME TO GIVE UP DREAMING OF LIBERTY, AND TO MAKE UP ONE’S MIND TO CONCEIVE IT.—SIMONE WEIL ©l9Bl King Features Syndicate. Inc f

encountered situation. He won the spade lead with the ace,, played a low trump to the eight and returned a club. When East followed low, South played the jack. West took the queen and returned a trump. Declarer played dummy’s jack and led another club. The king lost to the ace and West returned a third trump. Eventually, * South lost a diamond and another club to go down one. In effect, South was led astray by his holding of the K-J-x facing two small. Had he held the 4-3-2 of clubs, he surely would have made the contract. He would have led a club from his hand at trick two and later ruffed a club in dummy to nail down the contract. It was the initial trump lead to dummy to gain the advantage of leading towards the K-J-x that opened the door to defeat. It is true that in most hands, with such a combination, a declarer would not dream of playing the king, jack or four towards dummy’s 6-5. But that is precisely what South should have done here. Granted that such a play seems sacrilegious it grossly violates the rule of leading towards strength instead of from it the fact remains that violating the rule insures the contract, while following it jeopardizes the contract.

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17-JO Yesterday’s Answer

21 Vidal 30 Jerry, 22 Drove in “Tom 23 Caustic and Jerry” 24 Master- 31 Bums mate work 32 On welfare ‘ 25 Moss - 37 Actress 27 Overeat Balin 29 Elegant 38 Carplike fish