Banner Graphic, Volume 10, Number 38, Greencastle, Putnam County, 17 October 1979 — Page 8

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The Putnam County Banner Graphic, October 17,1979

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Keeshan's Captain stays one jump ahead of rest

By JERRY KRUPNICK Newhouse News Service NEW YORK Somewhere out there in TV Land, there’s a youngster who has just discovered “Captain Kangaroo. ” And a mother who remembers watching the Captain herself 20 years ago. For Bob Keeshan, who created “Captain Kangaroo” more than two decades ago on Oct. 3, 1955 it sometimes is frightening to contemplate that span of an entire generation. “We’re 24 years old now, heading into our 25th year,” Keeshan observes, “and everybody knows it except most of our audience. The children figure we’ve been around for a year or maybe only three months. At the same time, those parents watching along with them are undergoing some kind of deja vu, since most of the adults were part of our audience when they were 3or4yearsold.” The incredible staying power of “Captain Kangaroo” on television, where 13 weeks can be a lifetime, offers ample testimony to Keeshan’s talent and singlemindedness. He says, “We’ve never been measured by any of the conventional standards of commercial television ratings or sales or anything of that sort. CBS has always recognized that we have a very special audience and a special program that serves that audience, and that there’s a need for it. “I think we’re doing it better than we’ve ever done it before, although our philosophy hasn’t changed at all in the past quarter of a century. We totally respect our audience. We respect their intelligence and their potential good taste, and we program accordingly. That has made our position stronger, because the parents recognize what we are doing and have always given us their support.” Over the years, Keeshan and his Captain have needed that support. The competing networks start the day with “Today” and “Good Morning, America,” which CBS has an hour of news and then “Captain Kangaroo,” both of which play to a much smaller audience. It’s no secret that the boys in the CBS News department would like to take over that hour and try to put a more competitive wake-up show in its spot. But the network so far has steadfastly shown it has a conscience by absorbing the lower ratings in order to keep the Captain. One reason CBS may be willing to stick with it is that there’s never a shortage of sponsors for “Captain Kangaroo.” Advertisers stand in line for a crack at that very special audience. At. a party last month given by CBS to Mark Keeshan’s entry into his 25th year as the Captain, genial Gene Jankowski, president of the network’s broadcast group, told him: “You have survived six presidents both of the United States and of CBS and you undoubtedly will survive six more. You are something very special in our CBS family.” Keeshan is very conscious of that relationship. He has been entertaining children since the very beginnings of television, starting as Clarabelle the Clown on the original “Howdy

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808 KEESHAN He's everybody's Captain

Doody” shows. In those days, he was employed as an NBC page and Buffalo Bob Smith would slip him a $5 bill from his own pocket each day for the additional duties. From NBC, Keeshan moved to ABC, first as Corny the Clown in “Time for Fun” and then as Tinker the toymaker in “Tinker’s workshop.” ; He completed the rounds of the networks in 1955 when he created “Captain Kangaroo” at CBS. There he has stayed, doing 260 broadcasts a year, every year, without fail. “Well, we were doing those 260 shows, but now we’ve ; cut down to 110....8ut they’re 110 better shows ; because we are taking essentially the same kind of money that we used to spend and putting it into less than half as many programs. So we have a much more complex show, with higher production standards.” • Even 110 shows a year are a lot, especially for an audience that turns over every three or four years. Why wouldn’t it be possible for CBS simply to recycle the old shows and air them over and over again? Keeshan laughed, as gently as the Captain would at an antic of Mr. Moose or Bunny Rabbit. “To start with,” he said, “I own every foot of the show; I’m the only one who can do the recycling. “Secondly, it is important to us and to the audience to keep our shows fresh and up to date. Something new is always happening in our world, and we try to reflect it in what we say to the children. “We do have our evergreens shows that are worth repeating every few years or so and our special holiday shows. But, like anything else that you do in life, we are constantly finding ways to do it better which is why we work so hard on our new shows each year.” What’s ahead for “Captain Kangaroo” in the next quarter-century? “If you asked me that in 1955,” Keeshan says ruefully, “I would have said we’d be lucky if we got 13 weeks. It’s difficult to look ahead, because our industry is undergoing great change. But I deal in the software, the programs, so no matter what the delivery system of the future, somehow or other we will remain involved.” One final question can “Captain Kangaroo” goon forever? Keeshan smiles and says: “The Lord, and CBS not necessarily in that order willing.”