Banner Graphic, Greencastle, Putnam County, 31 December 1974 — Page 6

THE PUTNAM COUNTY BANNER-GRAPHIC, TUESDAY, DECEMBER 31,1974

A fresh look

Noted hairdresser gives tips on purchase of wigs

By VIVIAN BROWN AP Newsfeatures Writer It’s time to take a fresh look at wigs in anticipation of the holiday season, says hairdresser Andre Douglas, 23. of

New York. Andre “thinks” wigs because he has grown up in a wig era and has a number of young “30-ish” clients. “The wig is really an impor-

tant accessory to busy women who do not have time to get to a hairdresser or even to fit an appointment into their schedules. But many have been turned off wigs for one reason

Phone company makes connection

LEXINGTON, Ky. (AP) - What once was “Number please,” and later became “Operator,” now has become, “Good morning. This is Peggy. May I help you?” Th? change, a complete about face, was made by General Telephone Co. of Kentucky “to make it just a little more pleasant for both the operator and the customer,” C.W. Stephens said. Stepliens, operator services manager here for General, said, “The only thing the public has to judge us by is the tone of voice and the words they hear. They can’t see us.” Since the new greeting has been in use, operators say, it has soothed the angry, calmed the flustered and chastened kids who like to play with the telephone. It has also confused a few people, like the woman who was looking for donations of carpet samples to a charity. “I guess she thought she’d completed her call, but because of an equipment problem, she got me instead,” operator Peggy Lund said. “She went through her whole spiel because I’m not allowed to interrupt.” Neither Miss Lund nor Ramona Smith, another operator, were much in favor of the idea when it was first announced because they thought it would encourage male customers to get a little too chummy. But it hasn’t worked that way at all, they said. "They still keep their distance,” Miss Lund said, “but it makes them think of us more as human beings and I’ve noticed they slow down a little when they read off their credit card numbers.” Irate customers seem to hold their tempers more, too, Miss Smith said. “They used to scream and holler at us when we couldn’t do anything about their problems. Now they just calm down and ask for a supervisor.” And the kids? “They hang up faster when they know it’s a real person they’re talking to,” Miss Lund said. “I guess they used to think they were playing with a recording or something.” In a traditional telephone company policy, General used to have a rule that an operator couldn’t give her name to a customer. “One guy said it used to be like pulling teeth, trying to get an operator’s name and now she gives it to him right off the bat,” Miss Lund said. The idea behind the change, What’s in the box? NEW YORK (AP) - When Richard A. Givens shops for toys and games for his two children he insists on seeing what’s inside the sealed box — and he advises all consumers to do the same. By this action, he suggests, the public can guard against such deceptions as finding only a tiny item in a large, fancy package; absence of parts or necessary additional equipment; an assembly job advertised as simple enough for a 2-year-old that really requires the knowhow of a graduate engineer; and safety warnings inside that were not specified on the outside. “I won’t buy a pig in a poke and neither should anyone else,” declares Givens, who as the Federal Trade Commission’s New York regional director is concerned with deceptive packaging. “Both consumer action and legal action are needed to stop questionable practices.” He reports that recent legal action in six cases against toy manufacturers for alleged deceptive practices resulted in three consent agreements and two cease-and-desist orders, with one still in the process of being settled. “'Hie theory of the complaints has been upheld and we have a firm legal foundation for going forward with enforceirlent,” adds Givens, whose office serves some 20 million consumers in New York, New Jersey and Puerto Rico. Though the store is not obliged to show a sample of a product in a sealed package, he points out that by refusing to shop at stores that decline to do so the purchaser can exert pressure to change the policy.

public relations director Robert ator "ana you can’t be gruff Starkweather said, is to put a when you’re saying your own smile in the voice of the oper- name.”

or another. “This disenchantment may have occurred because they have chosen a wig hurriedly or for price or because it looked good on someone else.” The selection of a wig should take some time. You must find a wig that complements your face, figure and lifestyle, and then buy it. And it should be tried and fitted properly by

your hairdresser who will cut and adjust it to your face. It should be thought of as a hairdo, not a hat. “And don’t purchase it because it looks good on the mannequin. It is something a hairdresser should try to avoid or she will lose a customer. It is a hairdresser’s responsibility to make sure the wig looks good on the customer,” he insists.

Andre passes on some of his “secrets” about wigs. For example, a wig should be placed right on your hairline, but women often cover their hair completely with a wig. The cap should be pinned to your own hair and should be combed after it is pinned, not before. You can’t style a wig properly when it is moving about, he explains.

Many synthetic wigs are frosted, providing highlights that are particularly exciting and natural looking with holiday clothes, he points out. Streaking is another technique that takes a wig out of the ordinary. And some women prefer the “frankly wig” look obtained by wearing different colored wigs. A woman can look completely

different in wigs of different styles, creating an exciting aura about her at holiday time, he says. Many of his clients have a wardrobe of wigs that serve as glamorous time-savers during a busy social season. He likes a windblown hairdo for slinky styles, a pageboy with bangs for sports clothes and the frosted wigs worn for casual elegance.

CHRISTMAS MFLOWERS ORNAMENTS® WREATHS

LIGHT

1 AFTER I CHRISTMAS

BOWS

★ *

i I i a i s II $: m 11

PRICE SALE

1 f % P $ L

g gp

ARTIFICIAL CHRISTMAS TREES

GARLANDS

TINSEL

WHILE QUANTITIES LAST

FAMILY S

FREE PARKING

STORE HOURS Daily 9 to 9 Sunday 10 to 6

Indplt. Rd.

USE SCHULTZ'S LAY-AWAY PLAN

TORE

Greencastle Shopping

Center